gamification and internal communication
TRANSCRIPT
Gamification
TO ENGAGE, MOTIVATE, & MAXIMIZE COMMUNICATION
Darryn Van Den Berg
B r i n g i n g F U N t o b u s i n e s s
3
FUN On boarding
WHAT IS GAMIFICATION?
PSHYCOLOGY IN MOTIVATION
Communication Strategies and
Gamification
Some Communication
Symbols
GAMES AND GAMIFICATION
Games
Activity that one engages in for amusement
Fun
What motivates you to stay engaged
AND CHANGES BEHAVIOUR!!
GAMES AND GAMIFICATION
Games
Fun
Gamification
Gamification uses the stuff that makes games fun
and irresistible and applies this measurably into
non-game contexts. Engaging “players” through
Feedback FUN and Friends
EXAMPLE
WHEN TO USE(Andrzej Marczewski)
PURPOSE
FUN
GAME
PLAYNO GAME
PLAY
SERIOUS
GAMES
GAMEFUL DESIGNGAMES
WHY GAMIFICATION
BIG DATA
S.
A.
P.
S.
GROUPINGS
SAYING TO MUCH?
PSCHCOLOGY BEHIND
Lo wH i g
h
Ch
alle
nge
s
H i gh Anxiety
I n c r e a s i n g S k i l l s
Boredom
Incr
easi
ng
C
hal
len
ge
S KI LLS
WHY GAMIFICATION
Engagement
Feedback (immediate)
Friends (social revolution)
Fun (10 expressions and 5 Types)
5
WHERE WE PLAY
www.surveymonkey.com/r/ZBH5RLR
@darrynvdb