digital internal communicationthe-next-2)/nour elzeny … · gamification novartis, one of the...
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Digital Internal
Communication
Nour El Zeny
November 2018
Email: [email protected]
Twitter: @nourelzeny LinkedIn: nour-elzeny Skype: nour.elzeny Facebook:
nour.elzeny.347 YouTube : Nour Elzeny Instagram: @nourelzeny
Community developer advocating youth and women empowerment
GM Corporate Communication
Suez Canal Bank
Nour El Zeny
Which company would you like to work for ?
Why ?
Survey conducted by Universum in 2018
7147 students17 universities 167 areas of study
What to Communicate
Online trainingMessage from the
CEO
New hire, new product, new branch, big customer, major
contracts
New policy or update on procedures
Feedback Survey
Volunteer Employee of the
monthAnnouncing vacancy
Company financial Announcement Bonus What else, in your
opinion?
Traditional Communication Tools
Face to Face meeting
Letter
Fax
Memo
Company magazine
Printed newsletter
Poster
Wall branding
Suggestion box
Digital Communication Tools
Mobile application
E-newsletter
Video
Virtual Reailty
Gamification
Enterprise Social network
Wiki workplace
Intranet
Digital signage
Chatting
Why go Digital?
Innovation
Increased revenue and Reduced operating cost
•Organizations with strong online social networks internally found a median 20% increase in Employee Satisfaction
Employee Satisfaction
•When Employee engagement increases, employee retention increases by 87%
Employee Retention
•69% would not take a job with a company that had a bad reputation, even if they were unemployed. (Glassdoor)
Reputation & employer branding
•Employer branding can increase your stock prices by 36%. (Lippincott via LinkedIn)
Stock prices & employer branding
Employment transparency in the digital age
• Employees are no longer in control of the conversation. Current and Former employees are in control
• Less than 6 years ago, a Company website was the
only tool for job seekers. Now employers have all
kinds of access (LinkedIn profiles, anonyms
Glassdoor reviews, or simply checking in Facebook
friends “who do we know at Company X”)
• They can get data about work life balance ,
manager behavior, salary, promotions,
and even what types of snacks are served
• A study by CAREEREALISM, shows that some
80% of job seekers today will research an employer
online before deciding whether to apply to
a position there.
Digital Signage
Promote event / program
Recognize employee
Quotes
Mission / vision / values
Warn staff in emergency
Announcement
Videos
Newscasts and leadership messages
Celebrating success / anniversary
Footage of meeting / events
Webinars (Training)
Daily Bulletin
Good Morning AAIBians!
A daily boost of inspiration for positive, responsive culture
“To change a habit, it takes 22 days of nonstop repetition of a different behavior. In AAIB, we do it every day.” - Maha Hasebou, Former Sustainability Unit Head
In 2012, AAIB’s Sustainability Unit realized the significance of promoting an internal culture that endorses and adapts to change and has since
launched a daily bulletin, Good Morning AAIBians, with tips and inspiring quotes and messages.
This raises awareness on how to live sustainably and motivates and inspires AAIB staff on how to create change and make a difference for themselves and others.
Intranet
Links to photos
Link to policy
Vacation request / attendance
Info on health insurance
Links to forms
Voting
Suggestions
Workplace Wiki
Set up a wiki for sharing and building a knowledge base
According to a study by consulting firm McKinsey,
knowledge, workers spent 19% of their time searching and gathering information to do their jobs.Put another way, for every 5 people you hire, you basically only get productive work out of 4.
At Xerox (XRX), Chief Technology Officer Sophie VanDebroek turned the process inside out by setting up a wiki that would allow researchers in the R&D group to define collaboratively the company's technology strategy.
Mobile Application
Raye7-CIB: Application for staff to promote sustainable development practices
Internal digital platform used by CIB employees, to share their rides to and from work. This act is meant to ripple a positive impact environmentally, socially and economically.
Enterprise Social Network Lenovo created an internal social network to improve
employee engagement
two of content that gets shared: Some is external news about Lenovo and its products. The other is curated internal content — videos and presentations from company gatherings or other events
SiemensVirtual reality training for offshore blade installation
The installation of todays giant wind turbines at sea www.siemens.com/offshore-wind is not an easy task and demands highly skilled technicians.
people train the installation of blades in a virtual environment. Simulating the real world helps solving the challenges of offshore blade installation.
Gamification
Novartis, one of the largest pharmaceutical companies in the world, uses gamification to educate employees on its product portfolio and to reinforce company values.
From games and challenges to badges and leaderboards, the company has been using gamification for a few years.
For 3 years, they ran the program focused on distance-learning for 600 employees around the world, focused on working together on real challenges.
Novartis reports a 12% increase in employee satisfaction after the first year of implementation.
Walmart uses gaming to reinforce safety training
Walmart began using gamification two years ago to deliver safety training for 5,000 associates in eight Walmart distribution centers. Why? To ensure that the workforce was adhering to safety procedures on the job.
The Walmart gaming platform was delivered was in just three-minute gamified applications, which are embedded into an associate’s workflow. Gamification of safety training offers another important benefit: it is competitive and yes, addictive for associates.
The “Emotional aspect” of gamification has the deepest benefits to alter employee behavior.
Case Study:Results of Walmart
gamification Strategy
Results to date are impressive: 54% decrease in incidents among the
eight Walmart distribution centers using gamification.
96% of behavior observations show employees are applying knowledge on the job
91 % Voluntary participation average
Case Study: How the engineering team at IBM uses Slack throughout the development lifecycle
Thomas Lawless, a senior software engineer at IBM, explains that his scope of work spans development, continuous integration, test automation, deployment automation, and operations, which means that on any given day the team works with 40 or 50 different people, all on different teams
His team at IBM started using Slack as a hub for team communications, and gathering non-human communication, like system alerts and notifications from other services, as well.
.
What is Slack? A chat room for your whole company, designed to replace email as your primary method of communication and sharing.
How did Slack strengthen the business?
All Team Communication is One Place
Integration with Services You Already Use
All Content is Searchable from One Search Box
File Sharing
One to One and Private Groups
Accessible Anywhere
CorporateA federative corporate event with all the employees across the bank either in head office or branches.A strong communication to mobilize and engage the staff in the implementation of the bank’s strategy.
Communication• Video by the management to invite all staff to participate on
portal and targeted Facebook ad • Supportive emails by MD & Internal Communication• Activation, giveaways and branding• Team meetings and Community of champions across the Bank
InnovationUsing a digital platform, all staff are invited to post their ideas from any where .
March 4th, 2018
32.
1
Thousandsof ideas
Analysis : of opportunities
Pre- Selection ofPotential QUICK WINS
Potential GOLDEN IDEAS
JuryExCo
Management
Selectionof ideas
Dozens of implementation in the Bank’s
strategy
How it works?
Result+4000 ideas+72% engagement across the bank
Online & Offline
CorporateA federative corporate event with all the employees across the bank either in head office or branches.A strong communication to mobilize and engage the staff in the implementation of the bank’s strategy.
Communication• Video by the management to invite all staff to
participate on portal and targeted Facebook ad • Supportive emails by MD & Internal
Communication• Activation, giveaways and branding• Team meetings and Community of champions
across the Bank
InnovationUsing a digital platform, all staff are invited to post their ideas from any where .
32.
1
Thousandsof ideas
Analysis : of opportunities
Pre- Selection ofPotential QUICK WINS
Potential GOLDEN IDEAS
JuryExCo
Management
Selectionof ideas
Dozens of implementation
in the Bank’sstrategy
How it works?
Result+4000 ideas+72% engagement across the bank
Online & Offline
Action Plan
Providers
Microsoft office 365
Huawei’s Digital Workplace
Fujitsu Workplace Anywhere
IBM Digital Workplace
Tech communities in Egypt
Purple Bureau Communication & HR SaaS
fuze unified-communications platform
Questions