gamechangers switzerland
TRANSCRIPT
Prof. Peter [email protected]@GeniusWorks
GAMECHANGERSSWITZERLAND
We live in an incredible time
Virtual world becomes real
Driverless in Singapore
Unlimited executive jets
Your DNA for $99 by 23andMe
Robot heart surgery by DaVinci
Xiaomi, the new AppleHyperloop redefines speed
Ouarzazate Solar Farm
Magic Leap’s cinematic VR
Global internet for all by OneWeb
Nanodegrees in the future
Ava’s artificial winery
Anything is possible
Ideas that spread
Networks that multiply
Exponential growth
Exponential growth = ideas + networks
+genius
Audacious ideas
Shaping the future
es
1. 23 & Me2. Aravind3. Editas4. Genentech5. Intuitive Surgical6. Narayana Hosp7. Organova8. PatientsLikeMe9. Scanadu10. Second Sight
1. Amazon2. Aussie Farmers3. Etsy4. Farfetch5. Le Pain Quotidien6. Pinterest7. Positive Luxury8. Rackuten Ichiba9. Trader Joe’s10. Zappos
1. Apple2. Beauty’in3. DJI4. Go Pro5. Lego6. Method7. Natura8. Nike+9. Oculus Rift10. Renova
1. Alibaba2. ARM3. Bharti Airtel4. GE5. Google X6. OneWeb7. Raspberry Pi8. Samsung9. Slack10. Xiaomi
1. Aeromobil2. Air Asia3. Airbnb4. CitizenM5. Emirates6. Kulula7. RedBus8. Uber9. Virgin Galactic10. Zipcars
1. 3DHubs2. Corning3. DP World4. Dyson5. Embraer6. Local Motors7. Space X8. Syngenta9. Tata10. Tesla
1. Brewdog2. GrameenDanone3. Graze4. Juan Valdez 5. LA Organic6. Moa Beer7. Modern Meadow8. Nespresso9. Yeni Reki10. Zespri
1. Ashmei2. 1Atelier3. Desigual4. Jonny Cupcake5. Inditex6. Patagonia7. Rapha8. Shang Xai9. Threadless10. Tom’s
1. Aspiration2. Fidor3. First National4. Moven5. M-Pesa6. Robinhood7. Square8. TransferWise9. Umpqau10. Zidisha
1. Al Jazeera2. Buzzfeed3. Netflix4. Pledge Music5. Red Bull6. RiotGames7. Snap8. Ushahida9. ViceMedia10. WeChat
futureproduct futurefashion futurefood
futurehealth futuretech futuremakersfuturebank
futuretravel
ThiN/S American brands European brands African/Arab brands Asia/Pacific brands
futuremedia
1. Ashoka2. AzuriTech3. Graal Bio4. IBM Watson5. IDEO6. Kickstarter7. Li & Fung8. Live Nation9. Salesforce10. Y Combinator
1. Bitcoin2. Bhutan3. City FC4. The Elders5. FanDuel6. ParkRun7. Michelle Phen8. Planetary Res9. Udacity10. You
futureservice futurebrands
© Peter Fisk [email protected]
www.theGeniusWorks.com
futurestore
Disruptive innovators shaking up every market … right now!
Rocket’s Creative Beer
Lululemon’s Yoga Beer
New Zealand’s Moa Beer
Beer 52 by Subscription
What is Education 4.0?Gamechangers Switzerland
Gamechangers Switzerland
Knip’s simple insurance LESS ultra bright lights Lindt’s chocolate innovations
Nespresso’s business model Roche’s personal medicine UBS investment by VR
ABB’s robotics Airlight’s solar energy Hublot’s fusion watches
1. Future back
2022
2017
1. Future back
2. Customer immersion
CustomerBusiness
2. Customer immersion
3. Business innovation
DonutsellingLow priced
core than sell extrasRyanair
SAP
Affiliateselling
Helping others
to sell productsAmazonPinterest
AuctionplatformSelling other
products to highest bid
EbayElance
BartergoodsExchange
goods, no money
Pay/TweetBarterbook
Cash advanceCustomer
pays before goods made
DellGroupon
Cross selling
Sell adjacent
products to sell moreTchibo
Shell
Crowd funding
Financed by
fans as first consumers
PebbleBrainpool
Crowd sourcingIdeas from
customers for reward
ThreadlessP&G
DigitalFormats
Turning
physical into
digital goodsNetflix
Dropbox
DirectsellingBrand sold
direct to customer
FirstDirectAussieFarm
sellingCustomer
buys more than product
Harley DavRed Bull
Flat rate pricing
Single fee or
subscrip. for
unlimited useNetflixSandals
FractionalOwnership
Customers
each own sharesNetjets
Homebuy
Franchise brandLicensing
format for a fee and %
SparLufthansa
FreemiumpaymentFree basic
then charge for premium
SkypeSpotify
Guarantee avaiiableAvailability
becomes key promiseNetjets
Hilti
Guaranteereplace
Builds trust in
quality and loyalty
TimberlandTumi
revenueAlternative
sources, egadvertising
GoogleMetro
IngredientbrandingBranded part
other brand proposition
GoretexIntel
Integrated supplyEfficiency
through supplychain
ZaraExxonMobil
BrandCurator
Bringing
together best brands
FabPos.Luxury
FunctionalspecialistAdding one
expert step to othersPayPalTrust-e
DataLeverage
Resellingaggregated
customer data
Facebook23andMe
License brand
License brand
or patent IPEd Hardy
ARM
UniqueFormatLock-in to
compatible formats
HPiTunes
Long tail range
Offer huge
range to many niches
AmazoniTunes
MassCustomise
Make it
personal for
each personDell
BMW
NoFrills
Simple and
minimal spec
at lower cost
SouthwestAccor
Open SourceMake IP
available to everyoneAndroid
Tesla
Solution IntegratorConnecting all
sources and
partners Li & Fung
Accenture
Pay per use
Payment
metered by use or time
ZipcarsAzuri Tech
Pay what you want
Customer
choose the price
RadioheadPanera
Shareduse
Customers
buy same productAirbnb
RelayRides
Peer to Peer
Customers
buy from customersCraigslist
Zopa
Resultsbased
Price based
on agreed outcomes
Rolls RoyceXerox
Razor and BladeLow price
core, high price refills
GilletteNespresso
Rent don’t buy
Time based
fee for period of useXeroxRegus
RevenuesharingShare with
others to inccustom base
AA/BAApp Store
ReverseInnovateSell simple
products in mainstream
HaierOneLaptop
One forOne
Charge the
rich to fund the poor
TomsNarayana
Self service
Customers do
more themselves
IKEAMcDonalds
Quality assurance
Certification
and trusted endorsement
ISOVerisign
Multilevel marketing
Pyramid of
customer selling
TupperwareAvon
Subscribe to it
Customer
pays regular fee
TimeDollarShave
Bottom of pyramid
Tailor offer to
less wealthy customers
Tata NanoWalmart
Trash to cash
Turn waster
into new productsBraskomEkocycle
Dynamic pricing
Prices changes by
demandPriceline
WallSt Bar
Co-createDesignCustomers
are co-designers of
productsThreadless
Local Motors
WhitelabelMake
products for
another brandCott
McBride
Doing goodBenefits society or
environmentOxfam
Ecotricity
Experience
Advertising
©GeniusWorks2015
www.theGeniusWorks.com
3. Business innovation
4. Enabling experiences
Products
Ad
ded
val
ue
Added relevance
Services
Experience
PurchaseExperience
Usageexperience
EnablingExperience
4. Enabling experiences
5. Social influencers
Movement Collaborative
Customer
Customer Customer
CustomerCustomer
Customer
Brand-enabled
community
Co-enable Co-design
Co-create
Co-sellCo-support
Co-consume
5. Social influencers
What will you do?
Acting with speed and agility
Connecting ideas and
people
Passion to make life
better
Having an audacious
attitude
Shaping your own
vision
Making sense of change
Persisting to make it happen
Be boldBe brave
Be brilliant
www.theGeniusWorks.com