Description of game

My game is a sports genre game called “London

Olympic Games”. It’s about popular Olympic games

that will be taking place in London. In the game, the

sport events will be taking place on London’s famous

tourist attractions, e.g.- Sprints with be on London

Bridge. The player can design his own character and

chose the country to represent. The aim of the game

is to win as many medals in the sport events, which will

gain you points to unlock new

sports, settings, character accessories/skills.

Audience Profile

My target audience would be boys and girls, mainly

boys, aged around from 8+. It would be for those who

have interests in video games and sports.

Age: 11

Hobbies: Sports (football, athletics, rugby) In free time. Plays football with friends and video games (sport and racing games). Likes to watch TV and go to the cinema.

Other info: Year 6 student getting read to move to a secondary school. Lives with parents in little house. Family is not rich but not poor.

Marketing

My marketing strategy for my game would mostly be

TV adverts as my target ages usually watch TV. They

would be on normal channels and on children’s

channels. Also, posters and billboards. The

billboards would be around the city and posters

would be on buses and bus stops. This would be

because my target audience would see buses and

billboards, e.g.- going to school, hanging out with

friends.

Analysis

I constructed my poster with London’s famous sights

and the 2012 Olympics logo in the background to

shows the audience that the game is sports based

and it’s to do with London 2010 Olympics. I also

placed two characters at the back, a female and

a ma, to represent girls and boys. The background

image is of a racing track to represent athletics that

are the main theme of the game. It also represents

sport that my target audience have an interest in.

As well as the racing track representing sports, also

the title tells what the game is going to be about.