gaining traffic

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© 2006 Zebra Digital Pty Ltd, All Rights Reserved, Commercial in Confidence 1 GAINING TRAFFIC

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How to optimise your traffic and build brand loyalty

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Page 1: Gaining Traffic

© 2006 Zebra Digital Pty Ltd, All Rights Reserved, Commercial in Confidence 1GAINING TRAFFIC

Page 2: Gaining Traffic

WHAT NEXT

1. The Website2. The Optimisation of each of your pages3. Your Direct communication4. Online promotion 5. Offline Promotion

5 MAGIC INGREDIENTS TO DRIVE YOUR ONLINE BUSINESS

Page 3: Gaining Traffic

•Lead Generation

•Client Retention

•Client Acquisition

•CMS

•CRM

•Email Marketing

•Booking Engine

•E-Commerce

•Security

•Poll & Survey

•Traffic Analysis

•Campaign reporting

•Web Design

•Email Design

•Blogs & Social Media

•Downloadable Podcast

•SEO & SEM

•Social Media

DIGITAL

BRANDING

BUSINESS

INTELLIGENCE

ONLINE

MARKETINGTECHNOLOGY

WHAT YOU NEED

YOUR SUCCESS REQUIRES A STRATEGIC BRAND AND MARKETING COMMUNICATION

ALIGNMENT

Page 4: Gaining Traffic

In the heart of every Business there are Customers... AND EVERY BUSINESS NEEDS THEM

BUILDING YOUR BUSINESS

Page 5: Gaining Traffic

Digital marketing offers companies an

opportunity to be more efficient and effective in

reaching consumers by:

1. Measuring success of a marketing campaign, allowing for more precise target marketing

2. Reaching clients on a national and global scale that were once ‘untouchable’

3. Expanding overseas without having to set up product and service distribution

Email Marketing

Social Media

Search Engine Marketing

Podcast and Webinars

Website - Microsites - Extranet

Online Communities - Blogs

Surveys and Polls

Viral Marketing

Affiliate Programs

Competitions

Online Sampling

Multi-Lingual Services

SERVICES AND SOLUTIONS | DIGITAL MARKETING

Page 6: Gaining Traffic

YOUR DATABASE

Give something

away

Register and Win a prize competition

Print-Blog Social Media or Email to drive traffic to subscribe

forms

BUILDING YOUR DATABASE

YOUR DATABASE IS THE ASSET OF YOUR BUSINESS

Let us help you build your database and nurture your clients.

Brand advocacy transforms ordinary clients into brand ambassadors, encouraging them to refer and purchase more products and services from your business.

Page 7: Gaining Traffic

WHAT NEXT

The fight to be heard...

Page 8: Gaining Traffic

WHAT NEXT

1. The Website – (engaging, interactive, fresh)2. The Optimization of each of your pages (SEO)3. Your Direct communication

a) Email with refer a friend programb) Printed mail

4. Online promotion a) Search Engine Marketing (SEM)b) Social Media Optimization (SMO)c) Social Bookmark d) Blogse) Video Promotion (You Tube)f) Slide Show Promotion (SlideShare)

5. Offline Promotiona) Postcard, competition, incentivesb) Event (corporate gathering, sponsorship, launch)

Synchronized and aligned communication

Page 9: Gaining Traffic