gaining traffic
DESCRIPTION
How to optimise your traffic and build brand loyaltyTRANSCRIPT
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© 2006 Zebra Digital Pty Ltd, All Rights Reserved, Commercial in Confidence 1GAINING TRAFFIC
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WHAT NEXT
1. The Website2. The Optimisation of each of your pages3. Your Direct communication4. Online promotion 5. Offline Promotion
5 MAGIC INGREDIENTS TO DRIVE YOUR ONLINE BUSINESS
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•Lead Generation
•Client Retention
•Client Acquisition
•CMS
•CRM
•Email Marketing
•Booking Engine
•E-Commerce
•Security
•Poll & Survey
•Traffic Analysis
•Campaign reporting
•Web Design
•Email Design
•Blogs & Social Media
•Downloadable Podcast
•SEO & SEM
•Social Media
DIGITAL
BRANDING
BUSINESS
INTELLIGENCE
ONLINE
MARKETINGTECHNOLOGY
WHAT YOU NEED
YOUR SUCCESS REQUIRES A STRATEGIC BRAND AND MARKETING COMMUNICATION
ALIGNMENT
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In the heart of every Business there are Customers... AND EVERY BUSINESS NEEDS THEM
BUILDING YOUR BUSINESS
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Digital marketing offers companies an
opportunity to be more efficient and effective in
reaching consumers by:
1. Measuring success of a marketing campaign, allowing for more precise target marketing
2. Reaching clients on a national and global scale that were once ‘untouchable’
3. Expanding overseas without having to set up product and service distribution
Email Marketing
Social Media
Search Engine Marketing
Podcast and Webinars
Website - Microsites - Extranet
Online Communities - Blogs
Surveys and Polls
Viral Marketing
Affiliate Programs
Competitions
Online Sampling
Multi-Lingual Services
SERVICES AND SOLUTIONS | DIGITAL MARKETING
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YOUR DATABASE
Give something
away
Register and Win a prize competition
Print-Blog Social Media or Email to drive traffic to subscribe
forms
BUILDING YOUR DATABASE
YOUR DATABASE IS THE ASSET OF YOUR BUSINESS
Let us help you build your database and nurture your clients.
Brand advocacy transforms ordinary clients into brand ambassadors, encouraging them to refer and purchase more products and services from your business.
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WHAT NEXT
The fight to be heard...
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WHAT NEXT
1. The Website – (engaging, interactive, fresh)2. The Optimization of each of your pages (SEO)3. Your Direct communication
a) Email with refer a friend programb) Printed mail
4. Online promotion a) Search Engine Marketing (SEM)b) Social Media Optimization (SMO)c) Social Bookmark d) Blogse) Video Promotion (You Tube)f) Slide Show Promotion (SlideShare)
5. Offline Promotiona) Postcard, competition, incentivesb) Event (corporate gathering, sponsorship, launch)
Synchronized and aligned communication
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