Style Guide

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Style Guide

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Logo Standards

The logo serves as the visual representation of the company. AKA its the face G Free Sweets! And just like your own face, it needs to be presented in a professional and consistent manner to maintain brand integrity. It consists of three elements: G Free Sweets symbol, G Free Sweets wordmark, and tagline. The

preferred version is the full color and the uses for all versions are outlined below. The logo should never be typeset, recreated or altered, which could cause inconsistancies that dilute the impact of the brand’s power.

Full Color Logo - for use on white backgrounds or where there is sufficient contrast betweeen the logo and the background for reproduction.

One Color Logo - for use when color reproduction not available.

Inverted Logo - for use when full color reporduction is not an option or viable solution dark or black backgrounds.

Full Color Logo Inverted LogoOne Color Logo

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Logo ClearspaceAll logos have been presized to include the 1/2 inch clearspace to ensure the logo has breathing room and stands apart from other page elements.

The G Free Sweets minimum size is based on the width of the word mark, which should not be reproduced in a size smaller than 2.2 inches in width. The smallest size the label should

be rereproduced is 1 inch in width.Additionally, a symbol only logo has been created. It is 90 px and is small enough for web banners and product packaging.

Minimum Size

2.25 X 1.6 in 1.1 X 1.6 in

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Logo Misuse Incorrect use of the G Free Sweets logo compromises its integrity and effectiveness. Below are a few examples of its misuse.

Don't change the font Don't alter logo colors Don't combine logo with other text

Don't use logo in greyscale Don't stretch or distort the logo

Don't rearrange the elements of the logo

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Color Palette

C:0 M:50 Y:0 K:0

R:255 G:153 B:204

Web#FF99CC

C:38 M:75 Y:100 K:48

R:102 G:51 B:0

Web#663300

C:0 M:50 Y:0 K:0

R:255 G:153 B:204

Web#FF99CC

C:44 M:69 Y:14 K:0

R:153 G:102 B:153

Web#996699

C:0 M:75 Y:85 K:0

R:255 G:102 B:51

Web#FF6633

C:18 M:44 Y:0 K:0

R:204 G:153 B:204

Web#CC99CC

C:19 M:64 Y:32 K:0

R:153 G:102 B:204

Web#CC6699

C:0 M:47 Y:100 K:0

R:255 G:153 B:0

Web#FF9900

C:78 M:53 Y:0 K:0

R:51 G:102 B:204

Web#3366CC

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Brand Typography

Typography

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Header: ChalkboardBold12pt

Body Text: ChalkboardRegular12pt

Folio: BelleroseLight12pt

Title: Marker FeltWide36pt

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