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Style Guide

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Logo Standards

Logo Variations

The logo serves as the visual representation of the company. AKA its the face G Free Sweets! And just like

your own face, it needs to be presented in a professional and consistent manner to maintain brand integrity. It

consists of three elements: G Free Sweets symbol, G Free Sweets wordmark, and tag line. The preferred version

is the full color and the uses for all versions are outlined below. The logo should never be typeset, recreated or

altered, which could cause inconsistencies that dilute the impact of the brand’s power.

Full Color LogoInverted LogoOne Color LogoFull Color Logo - for use on white backgrounds or where there is sufficient contrast between the logo and the background for reproduction.

One Color Logo - for use when color reproduction not available.

Inverted Logo - for use when full color reproduction is not an option or viable solution dark or black backgrounds.

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Logo ClearspaceAll logos have been pre sized to

include the 1/2 inch clearspace to

ensure the logo has breathing room

and stands apart from other page

The G Free Sweets minimum size is based on

the width of the word mark, which should not be

reproduced in a size smaller than 2.2 inches in width.

The smallest size the label should be reproduced is 1

inch in width. Additionally, a symbol only logo has

been created. It is 90 px and is small enough for web

banners and product packaging.

Minimum Size

Label Logo

2.25 X 1.6 in 1.1 X 1.6 in

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X

X XX

X X

Logo Misuse Incorrect use of the G Free Sweets logo compromises its integrity and

effectiveness. Below are a few examples of its misuse.

Don't change the font Don't alter logo colors Don't combine logo with other text

Don't use logo in grey scale Don't stretch or distort the logo Don't rearrange the elements of the logo

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Typography

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz0 1 2 3 4 5 6 7 8 9

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz0 1 2 3 4 5 6 7 8 9

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

1 2 3 4 5 6 7 8 9 10

Baskerville

This is a serif typeface created

by John Baskerville in 1724. It is

known for its elegant and distinctive

look without distracting the reader.Baskerville Font: Brand Typeface

BlairMdlTC TT MediumThis font is used to reporduce the

official name of G Free Sweets.

Its a sans serif font classified

as geometric and ideal for

announcements, certificates and

similar uses. BliarMdlTC TT Medium: Logo Typeface

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Color PaletteThe colors chosen for the logo are inspired by the

target audience. These women are classy and

sophisticated with a sweet tooth. These colors are

sweet, yet not too feminine to disinterest men who also

have gluten allergies with a sweet tooth.

C:0 M:50 Y:0 K:0R:255 G:153 B:204Web#FF99CC

C:38 M:75 Y:100 K:48R:102 G:51 B:0Web#663300

C:0 M:50 Y:0 K:0R:255 G:153 B:204Web#FF99CC

C:44 M:69 Y:14 K:0R:153 G:102 B:153Web#996699

C:0 M:75 Y:85 K:0R:255 G:102 B:51Web#FF6633

C:18 M:44 Y:0 K:0R:204 G:153 B:204Web#CC99CC

C:19 M:64 Y:32 K:0R:153 G:102 B:204Web#CC6699

C:0 M:47 Y:100 K:0R:255 G:153 B:0Web#FF9900

C:78 M:53 Y:0 K:0R:51 G:102 B:204Web#3366CC

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