1 G Free Sweets

Style Guide

2Style Guide

Logo Standards

Graphic: Symbol representing brand

Brand Name: New identity

Tagline: Identifies brand industry

Slogan: Identifies with hard lifestyle of

target conunsumers

Breakdown of Logo

Primary

Secondary Tertiary

3 G Free Sweets

Logo Colors

Custom Gradient

Purple Orange

C:27 M:43 Y:0 K:0 C:0 M:35 Y:85 K:0

R:185 G:152 B:198 R:255 G:153 B:51

Logo Clearspace

C:39 M:74 Y:97 K:48

R:161 G:112 B:175

C:39 M:64 Y:0 K:0

R:161 G:112 B:175

4Style Guide

Colour PaletteC:0 M:50 Y:0 K:0

R:255 G:153 B:204

Web#FF99CC

C:38 M:75 Y:100 K:48

R:102 G:51 B:0

Web#663300

C:0 M:50 Y:0 K:0

R:255 G:153 B:204

Web#FF99CC

C:44 M:69 Y:14 K:0

R:153 G:102 B:153

Web#996699

C:0 M:75 Y:85 K:0

R:255 G:102 B:51

Web#FF6633

C:18 M:44 Y:0 K:0

R:204 G:153 B:204

Web#CC99CC

C:19 M:64 Y:32 K:0

R:153 G:102 B:204

Web#CC6699

C:0 M:47 Y:100 K:0

R:255 G:153 B:0

Web#FF9900

C:78 M:53 Y:0 K:0

R:51 G:102 B:204

Web#3366CC

5 G Free Sweets

Typography

Graphic: Fashion Victim - Regular - 53pt

Brand Name:BlairMdITC TT Medium - Medium- 18pt

Tagline: BlairMdITC TT Medium - Medium - 12pt

Slogan: Fashion Victim - Regular - 35pt

Heading: Marker Felt - Thin - 48pt

Sub Title: Chalkboard - Bold - 24pt

Body: Chalkboard - Regular - 12pt

Brand Typography

Logo Typography

6Style Guide

Imagery

7 G Free Sweets

Textures