futureproof your career: digital trends to make or break you
DESCRIPTION
Shefik Bey is the Co-Founder and Managing Director of U1 Group, a leading Australian digital user experience consultancy. In this presentation, he speaks to professional staff at RMIT University (the Royal Melbourne Institute of Technology) about digital trends. By presenting an overview of today's changing landscape, he provides context in which professionals can develop and maintain their careers - and enhance RMIT's organisational resilience at the same time.TRANSCRIPT
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Futureproof Your Career
@shefikbeyDigital Trends to Make or Break You
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What path will your career take?
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400 YEARS PRINT
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THE FUTURE?
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Can you actually futureproof your career?
Can we actually futureproof our career?
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DIGITAL TRENDS FOR PUBLISHERS
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How can RMIT upskill organisationally?Mobile today…
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• Changing behaviour
• Mobile first?
• Handling deep menu structures?
Mobile today…
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slide 09Sourced: http://www.instantshift.com
Mobile today…Responsive website design
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Mobile today…
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Responsive website design
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…Wearables tomorrow
The UX of Google Glass?
http://u1group.com/blog
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…Wearables tomorrow
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Experience strategy
• Interaction across all touch points
• Who’s steering the ship?
• Did video kill the radio star?
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Content writers vs. subject experts
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Personalisation
• Demonstrate we understand cohort needs & desires
• How far can and should we go?
• Personalise the experience at a basic level (TRACC)
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…Where’s the free stuff!
Personalisation
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HOW CAN RMIT UPSKILLORGANISATIONALLY?
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How can RMIT upskill organisationally?
• Experience Strategy – bringing silos together
• Innovation through experimentation
• Adopting Lean Principles
• Success reporting
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How can RMIT upskill organisationally?
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Workshops as content generators
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How can RMIT upskill organisationally?
• Experience Strategy – bringing silos together
• Success reporting
• Innovation through experimentation
• Workshops as content generators
• External collaboration
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STEPS TO REFOCUS YOUR PERSONAL SKILL SET FOR THE DIGITAL ENVIRONMENT
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Steps to refocus your personal skill set for the digital environment
• Formal & informal learning
• Building your personal brand
• Flexibility & the art of the pivot
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CASE STUDY:Department of Education & Early Childhood Development (DEECD)Digital Channel Strategy
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Case Study
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Case Study
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Case Study
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QUESTIONS?
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Thank you.