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Futureproof Your Career
@shefikbeyDigital Trends to Make or Break You
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What path will your career take?
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400 YEARS PRINT
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THE FUTURE?
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Can you actually futureproof your career?
Can we actually futureproof our career?
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DIGITAL TRENDS FOR PUBLISHERS
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How can RMIT upskill organisationally?Mobile today…
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• Changing behaviour
• Mobile first?
• Handling deep menu structures?
Mobile today…
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slide 09Sourced: http://www.instantshift.com
Mobile today…Responsive website design
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Mobile today…
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Responsive website design
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…Wearables tomorrow
The UX of Google Glass?
http://u1group.com/blog
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…Wearables tomorrow
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Experience strategy
• Interaction across all touch points
• Who’s steering the ship?
• Did video kill the radio star?
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Content writers vs. subject experts
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Personalisation
• Demonstrate we understand cohort needs & desires
• How far can and should we go?
• Personalise the experience at a basic level (TRACC)
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…Where’s the free stuff!
Personalisation
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HOW CAN RMIT UPSKILLORGANISATIONALLY?
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How can RMIT upskill organisationally?
• Experience Strategy – bringing silos together
• Innovation through experimentation
• Adopting Lean Principles
• Success reporting
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How can RMIT upskill organisationally?
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Workshops as content generators
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How can RMIT upskill organisationally?
• Experience Strategy – bringing silos together
• Success reporting
• Innovation through experimentation
• Workshops as content generators
• External collaboration
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STEPS TO REFOCUS YOUR PERSONAL SKILL SET FOR THE DIGITAL ENVIRONMENT
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Steps to refocus your personal skill set for the digital environment
• Formal & informal learning
• Building your personal brand
• Flexibility & the art of the pivot
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CASE STUDY:Department of Education & Early Childhood Development (DEECD)Digital Channel Strategy
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Case Study
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Case Study
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Case Study
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QUESTIONS?
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Thank you.
