future of ux in 50 years (zarla ludin)
DESCRIPTION
1/5 of the "Future of UX" Ignite session from UXPA 2014. The purpose of this session is to get attendees dreaming about the possible, the likely, and the probable future of UX Design - and to inspire them to be a part of making these dreams a reality. We will have at least 5 visionary speakers directed to talk about what they think is possible, likely, and probable 20 years, 50 years, and 100 years with regard to personal and organizational technology design. Speakers will be asked to consider the following questions in their presentations: What similarities and differences do you foresee in how people think about technology in the next 20, 50, and 100 years? What trends will have come and gone? What trends are lasting How will the UX profession change? How will businesses , users and UX professionals collaborate on design challenges? What would you like to see in the future of UX Design and why?TRANSCRIPT
2014
zarla ludinDirector of Insights
Motivate DesignUXPA 2014 - London
we study people.
we examine ourmaterial world
to learn about ouremotional world
cleaning products.
by…proving to our families we cleaned.
SCENTED CLEANSERS
LOVE
by…minimizing the burden of cleaning.
PAPER TOWELS
LOVE
we probably can’t predict future cleaning products.
we can probably predict emotions.CONTROL DELIGHT
CONFIDENCE AUTHENTICITY
GOOGLE SEARCH
CONTROL
by…getting immediate gratification.
CONTROL
By…seeking objective openness.
GPS
CONFIDENCE
By…distributing decision-making.
CONFIDENCE
By…living without necessary evils.
GROUPON
DELIGHT
By…giving ourselves permission.
DELIGHT
By…segmenting our world.
AIR BNB
AUTHENTICITY
By…sharing a part of ourselves.
AUTHENTICITY
By…relinquishing ownership.
our practice.
facts
OBSERVATIONAL SCIENCES
differences
ourselves
futures
?
we examine ouremotional world
to learn about ourmaterial world
OUR EVOLUTION
Curious Creative Credible