peter ludin
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Peter Ludin, Vice-President EMEA Telecom Solutions, Draka Communications“The Spirit of Innovation"TRANSCRIPT
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“The Spirit of Innovation”
Draka CommunicationsPeter Ludin
Draka Communications | Telecom SolutionsVice‐President Sales
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Who we are
Publically listed company:Revenue of € 2 billion (2009)
Draka is one of the largest cable manufacturers in the world and the leading OFC manufacturer in Europe.
Headquarters in Amsterdam, The Netherlands
Global presence:68 factories, sales and support offices in 32 countries. Over 9,400 employees in Europe, the Americas, Australia and Asia.
Revenue split: per group geographical region
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“The Spirit of Innovation”Peter Ludin, Draka Communications
Network operators dilemmaHow to balance network quality & costs
The Power of InnovationCreating Value through innovation3
The impact of the Digital AgeWhat are the demands of a modern network?
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4 The proof is in the puddingCurrent & future innovations in the passive layer
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Impact of the Digital Age …. on society
Social Media Landscape
Communication in the digital age comes in the form of voice, email, text, photos, video, web‐links, and numerous social networking platforms.
These new forms of digital communications affect us as individuals and influences the functioning of our total social interactions. Societal opinions are no longer formed from print, TV & radio, but rather spread across the internet in moments through peer to peer platforms.
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Impact of the Digital Age ….on our daily life and behaviour
Modern life without these forms of communication is almost unthinkable. Expectations are for uninterrupted, high quality, always available services. There is a complete dependence by individuals and society on the digital infrastructure.
So, individuals, society and daily life expect:
100% Flawless Telecom Services
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Network operators dilemmaHow to balance network quality & costs
Network operators are cost driven:
Capital Expenditure (CAPEX)
The one‐time costs that are involved to deploy
a new Telecom network infrastructure
Operational Expenditure (OPEX)
The recurring costs to operate the new
Telecom network infrastructure, including
maintenance, repair and control costs
Value chain
4 %of CAPEX
[Connectivity] [Engineering]
13 %of CAPEX
7 %of CAPEX
10 %of CAPEX
38 %of CAPEX
23 %of CAPEX
[Project Management]
[Installation] [Finance]
5 %of CAPEX
[Civil Works][Cable]
Focus on Total Cost of Ownership
(TCO)
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‘Power of Innovation’ Network layers
1. New & Exciting applications that require high bandwidth will drive demand.
Passive Layer
Active Layer
Service Layer
Flawless services
Minimum latency (time delay) & large bandwidth
Foundation with extreme reliability
& lifetime
2. Improvements in performance of active equipment along with cost reductions allow for more efficient OPEX.
3. Innovations in passive network make deployments more effective while reducing the CAPEX and OPEX.
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‘Power of Innovation’ Innovations on the Service Layer
New & exciting applications that require high bandwidth will drive demand.
Passive Layer
Active Layer
Service Layer
Cloud computing
Video‐on‐demand
Real‐time teleconferencing
eHealth –teleMedicine
VoIP ‐ Telephony
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‘Power of Innovation’ Innovations on the Active Layer
Improvements in performance of active equipment along with cost reductions allow for more efficient OPEX and sometimes even reductions in CAPEX.Passive Layer
Active Layer
Service Layer
DWDM PON Systems put together multiple signals and send them at the same time along a fiber, with transmissions taking place at different wavelengths.
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‘Power of Innovation’ Innovations on the Passive Layer
Innovative Fiber Technology“Creating customer value through innovation”
The latest fiber innovation: BendBrightXS 200μm enables production of a high fiber count cable with an outer diameter of less then 16mm with more than 696 fibers.Passive Layer
Active Layer
Service Layer
Optical fibers
Optical fiber cables
Innovative Cable Solutions
Reduction of Total Cost of Ownership
(TCO)+
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‘Power of Innovation’ Innovations on the Passive Layer
Innovations in passive network make deployments more effective while reducing the CAPEX and OPEX.
Draka SmartDrawXS technique
Passive Layer
Active Layer
Service Layer
Optical fibers
Optical fiber cables
Connectivity Products
Telecom Tools
Network Design Software
Innovative Passive Layer Solutions
Reduction of Total Cost of Ownership
(TCO)
+
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‘Power of Innovation’ Innovations on the Passive Layer
FTTH . . .
Passive Layer
Active Layer
Service Layer
Innovations in passive network make deployments more effective while reducing the CAPEX and OPEX.
Optical fiber cables
Connectivity Products
Network Engineering
Project Management
Network Installation
Civil Works
Turn‐key Solutions
Reduction of Total Cost of Ownership
(TCO)
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