FUTURE AGRICULTURE:

How can MEAT meet the challenge?

MIKE NORTH24 SEPTEMBER 2009

The risk….New Zealand as a trading nation in the world (2006)

World

Production

Million tonne

NZ% of World Production World

Trade

‘000 tonne

NZ% of World

Trade

Beef 61 1% 6000 7%

Game Meat 2 3% 6059 42%

Sheep Meat 9 6% 960 38%

Wool 2 10% 920 17%

Whole Milk 550 3% 6800 1%

Casein 210 21%

Butter 7 6% 770 48%

Cheese 14 3% 1200 22%

Milk Powder 7 5% 2500 35%

Source: FAOSTAT & USDA

Production figures at http://faostat.fao.org/site/569/DesktopDefault.aspx?PageID=569Export figures are at http://faostat.fao.org/site/535/DesktopDefault.aspx?PageID=535

1960 1970 1980 1990 2000 2010

0

50

100

150

200

250

300

350

400

450

Sources: http://en.wikipedia.org/wiki/World_population, the FAOSTAT database, AgResearch analysis

Milk

Meat

Population

The opportunity…The world’s population is growing, and demanding more livestock productsIndex of population and production (1960 = 100)

Moving meat products further into premium markets

The “Sainsbury” Integrity Pyramid

Food Safety

Nutrition

Natural Production

Labelling

Animal Welfare

Environment

EthicsP

hysi

olog

ical

Soc

ial

Sel

f Act

ualis

atio

n

[Source: Dr Geoff Spreigel, 2000]

Sometimes it is hard to even get

the bottom of the pyramid right!

NZ meat has some advantages already...• Our animals are pasture-raised

• World-leading humane slaughter processes

• Reputation and image with consumers

but to be competitive in the future we need to...

• Reduce the environmental footprint of meat production

• Guarantee food safety

• Guarantee a high quality eating experience

• Provide full traceability from plate to farm

• New food formats incorporating meat

• Integrate meat into new ‘smart’ foods with proven health claims

Guaranteeing Food Safety

Guaranteeing Eating Quality

Traceability

• Most reliable way to trace product from market back to processor is DNA-based technology

PATENT PENDING

DNA TRACKING SYSTEM

P R O D U C T O F N E W Z E A L A N DR i c h m o n d L t d

O r i n g i M E 6 04 9 0 r g h 2 2 7 9 2 1 3 4 0L A M B

1 8 . 2 k g

PATENT PENDING

DNA TRACKING SYSTEM

P R O D U C T O F N E W Z E A L A N DR i c h m o n d L t d

O r i n g i M E 6 04 9 0 r g h 2 2 7 9 2 1 3 4 0L A M B

1 8 . 2 k g

PATENT PENDING

DNA TRACKING SYSTEM

P R O D U C T O F N E W Z E A L A N DR i c h m o n d L t d

O r i n g i M E 6 04 9 0 r g h 2 2 7 9 2 1 3 4 0L A M B

1 8 . 2 k g

PATENT PENDING

DNA TRACKING SYSTEM

P R O D U C T O F N E W Z E A L A N DR i c h m o n d L t d

O r i n g i M E 6 04 9 0 r g h 2 2 7 9 2 1 3 4 0L A M B

1 8 . 2 k g

• Processing plant records link carcass # to supplier

• Opportunity to allow consumer to use bar code to view the farm of origin

Adding Value via New Food Formats

Using the functionality of meat to:

• Underpin new food formats

• Provide new textures / mouth-feel

• Chaperone & deliver nutrients to the gut

tomato red wine spinach brocolli garlic

green tea oats blueberries

Whilst unprecedented opportunities exist for the use of foods and components to improve function, it is unclear which of the 25,000 food components is most important and under what circumstances.

meat milk

‘Smart’ Foods Incorporating Meat…

Foods delivered as bars, drinks, meals

and other novel forms

EXPORT $$$ Spill-over

benefits

1st and 3rd age generations

benefit from enhanced nutrient absorption

Common NZ foods with meat

Provennutrient delivery,

palatability, convenience

and cost

Efficacy trials

Product evaluatio

n

Meat protein – polymer interactions to produce highly palatable, textured

foods with enhanced nutrient delivery

CombiFoods – Meat …an example of what’s

possible

The food and textiles value chain

Putting it somewhat simplistically, you either…

wear, walk on, eat

…some of the major products that arise from farming

And we need to eat food and wear clothes so I am optimistic!!!

or drink

Questions?