fuse habitat style guide
DESCRIPTION
Style Guide © Andrew H. CurtisTRANSCRIPT
fusehabitat
style guide
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discover your social heights globally
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table of contents
the brand
logo
usage
locations
color
typography
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the BRAND
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history
fuse habitat was founded in 2011 in New York City by two NYU Graduates
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brand message
fuse habitat is an internationally based hostel company that focuses on its guests and their ability to get out in the night life. there are 5 main locations across the world that have the best night life.
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fusehabitat
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logoacceptable
Colors must stay to their perspective city and the logo should be used as shown above. One may use a knocked out version of the logo against black or a dark color in an advertisement or color overlay.
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fusehabitat
NEW YORK, NY
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LONDON, UK
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SYDNEY, AUS
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WASHINGTON,DC
fusehabitat
LOS ANGELES, CA
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fusehabitat
fusehabitat
NEW YORK, NY
fusehabitat
LONDON, UK
fusehabitat
SYDNEY, AUS
fusehabitat
WASHINGTON,DC
fusehabitat
LOS ANGELES, CA
unacceptable
Greyed out logos should not have a color behind them, only acceptable color is white or in the shape of the perspective city. Logo should not have the city name in the shape nor be without the shape with inverted colors. The city name should be below the shape & company name. No drop shadows should be applied or changes in typeface for the logo. Please use appropriate .eps, pdf, or other provided file types.
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safe zone
fusehabitat
NEW YORK, NY
clear space away from edges of shape
space clear for city location
the DESIGN
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fusehabitat
fusehabitat
fusehabitat
fusehabitat
NEW YORK, NY
LONDON, UK
fusehabitat
SYDNEY, AUS
WASHINGTON,DC LOS ANGELES, CA
locations
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color
fuse gray
CMYK - 0, 0, 0, 75RGB - 99, 100, 102HEX - #636466
fuse blue
CMYK - 56, 0, 15, 0RGB - 187, 54, 84HEX - # 62c9d6
fuse red
CMYK - 0, 100, 100, 0RGB - 238, 22, 45HEX - # ee162d
fuse yellow
CMYK - 2, 31, 100, 0RGB - 247, 167, 48HEX - #636466
fuse green
CMYK - 0, 41, 0, 97RGB - 162, 205, 90HEX - #a2cd5a
fuse pink
CMYK - 3, 87, 1, 0RGB - 231, 70, 149HEX - #e74695
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imagery
images should be vibrant and location specific to the locations that fuse has their hostels at. Images should always be at night. They can also be of clubs or of famous landmarks/monuments.
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typographytypefaces
nexa thin (42pt)nexa black (35pt)nexa regular (24pt)nexa regular (12 pt)
system typefaces
arial regular (42pt)arial bold (35pt)arial regular (24pt)arial regular (12 pt)
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print heirarchy
H1: nexa thin (42pt)H2: nexa black (35pt)H3: nexa regular (24pt) BODY: nexa regular (12 pt)
web heirarchy
H1: nexa black (36pt)BODY: nexa regular (12pt)
email heirarchy
H1: arial bold (36pt)BODY: arial regular (12pt)
the WEB
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web/interactive
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social mediafacebook
the TOUCHPOINTS
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merchandise
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advertising
Advertisements should feature images of the night life in the perspective city. Images should also be placed inside the shape of the logo of which the city is based.
White space must be giving in order to create visual attention. It also must have a one word caption retaining to exploration or ability to get out there in the night life. Continuing the mission statement of having our guests go out into the city night life is the main purpose of the advertisements.
fusehabitat
fusehabitat.com