funnel amp - setting up google analytics for your ......activities can include; running paid ads,...

Setting up Google Analytics for Your

Kickstarter Campaign

A Guide to Help Your Kickstarter Campaign Succeed!

Setting Up Google Analytics for Your Kickstarter Campaign - Crowd Ox | www.crowdox.com [email protected]

Knowing Your Analytics Gives You a Competitive Edge

Congratulations on launching your Kickstarter project!

We’ve created this quick guide to help you with a very important step often skipped by Kickstarter campaigns – tracking your analytics.

When running a Kickstarter project, it’s important to track all activities you undertake to promote your project. These activities can include; running paid ads, posting to social media, or sharing links via email.

Google Analytics will help you know how many people are visiting your project and more about them. You also want to track how many people actually become backers, buyers, or subscribers. When any of these final step activities take place, they’re called “conversions” and they show that your hard work has paid off.

The most popular way that people track the results of Kickstarter projects and other online marketing campaigns, is with Google Analytics.

What is Google Analytics?

Google Analytics is a free web-based tool offered by Google that provides you with analytical data on all activities that take place on your website or Kickstarter page. Data like; traffic sources, link clicks, purchases, form submissions, and amount of time spent on a particular page, can all be quickly accessed in the Google Analytics Admin Panel.

https://analytics.google.com/


Why Use Google Analytics?

Using a tool like Google Analytics allows you to see if the promotional activities you are conducting to drive people to your Kickstarter campaign are actually working. Without this data, you can only guess at the efficiency of your efforts. This can lead to a huge waste of money, or missed opportunities.

As an example – say you spent money on social media ads on Facebook, Twitter and Instagram. You get a good number of pre-sales, but which platform was responsible for most of the traffic at the lowest cost?

By using Google Analytics you will be able to see the answer to this type of question, which in turn can help you decide when and where to spend your valuable marketing budget.

Example of the type of metrics you will see once you set up Google Analytics.

Steps For Setting Up Google Analytics


Step 1 : Open a Google Account, Sign Up for Analytics

Before you can use Google Analytics, you need to have a Google Account. If you don’t already have an account, visit https://myaccount.google.com/ to create one.

Once you’ve created your Google account, and you’ve logged in, go to the following web address to sign up for the Google Analytics tool: https://analytics.google.com/.

Step 2 : Create an Analytics Account for Your Project

If you’ve already setup a Google Analytics account, please skip to Step 3 for properly configuring it. Otherwise, follow step 2 for setting up or adding a new account.

Once you are logged into your Google Analytics account, if this is your first time you’ll see an account creation screen. If not, make certain you are in the Admin Panel. You can reach the Admin Panel by hovering over the sprocket icon in the lower left corner, and then clicking “Admin”.

https://myaccount.google.com/ https://analytics.google.com/


Once you enter the Admin Panel, you should see the following option for naming your analytics account:

You can enter whatever name you like, such as Company Name or the name of your Kickstarter project, just make certain that it’s something that will make sense to you and your team. You can also leave all pre-checked options on the page as-is. Click “Next”.

After clicking next, you will be asked what you want to measure. Leave this as “Web” and click “Next” again.


Finally, to finish this step you will define the property that is being assigned to the analytics account. To do so enter the details below:

• Website NameWebsite Name: Enter the name of the main website you’d like to track. If you don’t have one yet, you can put “Kickstarter”.

• Website URLWebsite URL: Enter your company’s main URL such as “www.example.com “ or if you don’t have one yet you can enter “www.kickstarter.com “.

• • Industry CategoryIndustry Category: Select a category that most closely represents your business or Kickstarter project.

• • Reporting Time ZoneReporting Time Zone: Select your timezone.

Click “Create” and your new analytics account will be generated.

Step 3 : Select What Analytics You Will Track

Analytics tracking can get as granular and fine-tuned as you’d like. This guide is designed to be as simple as possible so that you can get set-up quickly. With that stated, below we will show you how to set up some fundamental tracking. For more in-depth learning you can follow examples from Google Analytics Academy.

To start setting up tracking, return to the “Admin Panel” by clicking the button in the lower left of your screen. On the Admin dashboard, you want to make certain that you have the proper account selected. If you just created an account following this guide, your new account will be selected by default.

Next, you want to click on “Property Settings”. This will be in the row of options to the right of the “Account” column.

https://analytics.google.com/analytics/academy


On this screen you want to scroll down to a section called “Advertising Features” and ensure that “Enable Demographics and Interest Reports” is checked “ON”.

Next, underneath “Property Settings” in the same column click on “Tracking Info”, then underneath that, click “Data Collection”. In the options presented, scroll to “Remarketing” and “Advertising Reporting Features” and make sure both are checked “ON”.

With these options activated, we now want to create a “View” for your Kickstarter project.

Click back on the “Admin” sprocket (lower left of screen) to return to the main Admin dashboard. In the last column on the screen, click “Create View” above “View Settings.


After clicking, “Create View” an options screen will open, here are the details you should add:

• View NameView Name: Usually something like: “Kickstarter: ” + Project Name

• Website URLWebsite URL: Add the Kickstarter URL that goes to the main page of your Kickstarter campaign. The url should be something like: “www.kickstarter.com/projects/ (company name or id)/project-name”.

• Time Zone Country or Time Zone Country or Territory:Territory: Select the time zone for your Kickstarter project.

Next, under the “View” column click on “Ecommerce Settings”. Ensure that Enable “Ecommerce” and “Enable Enhanced Ecommerce Reporting” are both checked “ON”.

Scroll to the bottom of the page and click “Save”. Your Kickstarter “View” has now been created. When you return to your Google Analytics account you will be able to select this particular View to see all current tracking data specifically for your Kickstarter campaign.

Congratulations! You have just completed setting up Google Analytics tracking and in the process, you’ve also captured a competitive edge.

Now in the final step, we have to go connect your Kickstarter page to your analytics account.


Step 4 : Connect Google Analytics to Kickstarter

To link your Google Analytics account to your Kickstarter campaign, you will need your analytics Tracking ID. This is a number that looks similar to this: UA-XXXXXXXXX-X. With an actual ID, the Xs will be replaced with the unique numbers that match your analytics accounts.

To find your ID, you will need to once again click on the Admin button in the lower left of the screen, and then under the “Property Settings” column click “Tracking Info” and then “Tracking Code” to see your unique UA Tracking ID.

Copy your unique tracking ID, and go login into your Kickstarter account. Once you’ve logged in, complete the following:

• Go to the project you’d like to add analytics to.

• Click the left-hand menu and select “Dashboard”.

• Scroll down until you see the Google Analytics Tracking ID section. • Type or paste your ID, then click “Enable Tracking”.

Refresh the page and the tracking id should be present. If it’s not there, ensure you’re logged into the account that created the project. If you have any trouble setting up Google Analytics or Kickstarter, send an email to our sales team and we’ll be able to assist you: [email protected].

https://www.kickstarter.com/login/mailto:[email protected]


Things to Track With Google Analytics

If everything was setup correctly, going to your Google Analytics dashboard should begin showing data for visitors engaging your Kickstarter page.

At the top of the top of the left side menu, click “Home” to see all available tracking items. Also, as you review your analytics data make certain you’ve selected the correct date range.

Below are some suggested fundamental statistics for you to start tracking.

Realtime This area of Google Analytics is useful to know who is currently visiting your Project. You’ll want to look at this to get an idea of how much traffic your page is getting in realtime. The overview tab will contain all the information that should be useful for you. If you’re not getting much traffic, then you will most likely need to find ways to drive more traffic to it. Either through advertising or other promotion.

Audience The audience tab helps you understand who is visiting your project page. There is a lot of information available, but we’ll look at a few key areas to know who’s visiting your project and who to market to. Listed below we have highlighted a few of the important audience tabs.

Demographics (Under “Audience”) The demographics tab will give you a good idea of what age range is visiting your page and what gender. You can use this information to better adjust any marketing efforts. For example, if you notice that mostly females are visiting your page, you may want to adjust your marketing efforts to only target females. Or you might want to narrow the age range you market to based on this information.


Interests (Under “Audience”)The interests tab lets you know what groups or categories the users visiting your page fall into. This can help you find and adjust interest targeting on Facebook based on the types of people that are visiting your page.

Geo (Under “Audience”) Using geo information, you can better narrow down which locations to advertise to and which languages. This helps ensure you have better marketing for the locations most likely to support your project.

Acquisition The acquisition tab allows you to see where your users are coming from. Diving in deeper can start to get fairly technical, but looking at the overview tab can let you know where most traffic is coming from.

All Traffic ( Under “Acquisition”) Clicking into these deeper levels can give you an idea of where your traffic is coming from. The referrals page will be the easiest to view high levels of which websites are sending traffic to your Kickstarter page.

Behavior We’ll ignore the behavior tab as this is more advanced and won’t apply to your Kickstarter project much.

Conversions The conversions tab, specifically under Ecommerce helps you see the flow of transactions for your Kickstarter project and which products are converting the best. The overview tab will give you some good general information.

Crowd Ox is Here to Help Your Crowdfunding Campaign Succeed!


This success guide has been brought to you by Crowd Ox.

Crowd Ox offers post-project support to successful Kickstarter and Indiegogo crowdfunding campaigns by doing all of the heavy lifting. We help you effortlessly gather critical information to fulfill your backers’ orders. We also help you offer extra perks with expanded payment options and seamless purchase upgrades. If you need to raise additional funds after your campaign has ended, we can assist you with that too!

To learn more and receive a special discount on our pledge management services, reach out to our sales team: [email protected].
http://www.crowdox.commailto:[email protected]

funnel amp - setting up google analytics for your ......activities can include; running paid ads,...

Documents