FUNDING NEEDS

NAMIBIA COMMUNITY BASED TOURISM ASSOCIATION

Strategy

Nacobta 5 year strategy Tourism Objectives for each region Outputs for tourism development, Regions Themes

Goal: Poverty Alleviation and Empowerment of Namibians to enter the Tourism Industry

Overall Goal: To improve living standards in Communal & Urban areas

Program Objective: “Community increase income and employment from tourism”

1. To improve and develop viable enterprises 2. To integrate community based tourism into the Tourism

industry 3. Professional support services and long-term sustainability

Regions

North Central Caprivi Region Kunene Region Erongo Region Southern Regions

(Karas and Hardap)

North Central RegionsTourism Objective: To develop sufficient quality cultural and historical products to make North Central demand driven destination (Brand)

Outputs 10 Operators include at least one CBTE

in their regular tours 6 sustainable CBTE’s (accommodation

based) Ensure accommodation registered with

NTB 6 Attraction based developments

(Historical Sites) Regional step on guides 4x guides registered with NTB Explore Parks and Neighbours Development of Tourism Route

(Signage/Marketing) 2x Joint Venture agreements Transfontier dev. Pilot Study on Domestic Tourism

Caprivi RegionTourism Objective: To reestablish Caprivi as tourist destination and strethening existing products and diversity and expand new products and diversify (maximize benefits through transfontier tourism)

Outputs 4-5 existing products sustainable 5x new products and diversify / expand Finalise Joint Venture agreements (9

lodges) Manage existing agreements Expand accommodation products with

food and beverages Guiding with potentially dangerous game 4x guides registered with NTB Accommodation registered with NTB Identify Transfontier Tourism dev.

(destination marketing)

Kunene RegionTourism Objective: To improve tourism product and to diversify it with more activities, to brand the region as an eco-tourism destination and to do the management of tourists

Outputs X12 products existing sustainable 8x new products (identified from

tourism plans) Route development and marketing Tourism Plan / Product audit Completion of outstanding Tourism

Plans (Conservancy levels) Facilitate further joint venture

agreements and managing existing agreements

Pilot study on traversing rights/ user rights of conservancies (start with two conservancies)

Erongo RegionTourism Objective: To ensure quality tourism products and to diversify the range and type of CBT products available

Outputs 6 existing products sustainable 4 new products (from tourism plans) Assist upcoming SME establish good / products and

services Develop and market key tourism routes (4x4 trails) 20-40 guides are registered with NTB Ensure accommodation registered with NTB Introduce and market a cultural-heritage route with

emphasise/ interpretation rock art in the region / conservation

Activity based products (hiking, elephant and Rhino tracking, small mining tours (Uis), specialised rock-art tours)

Complete outstanding tourism plans (Conservancy level)

Development of further joint ventures & follow through existing agreements

Southern Regions: Tourism Objective: To establish the south as demand driven tourism destination with quality products and a route (brand)

Outputs Route development from

market research study 2x existing accommodation

facilities sustainable 4x new activities / Information

centers 4x guides registered with the

NTB Ensure that accommodation is

registered with NTB

THEMES

Joint Venture Facilitation

Finalise “stalled" agreements Continue to respond to requests for lodge dev.

Support Expand support to other JV agreements(outsourcing) Empowerment linkages (Private Sector and other

institutions) Pilot other options in partnerships (shareholding etc) Expression interest dev. Tender process / lenient

Tourism Awareness

Conservancy CommitteesKey Government personnel

Systems Development

Consolidate systems and approaches into practical guidelines (Business and Enterprise group)

Marketing

Small enterprise Cont. Provide Generic

Marketing Develop partnership for

marketing (PS, NTB) Review and restructure

approaches to user pays Position CBTE in the tourism

market and branding products Facilitate route development,

signage and marketing Destination marketing for

specific regions

Joint Venture Activities Develop a joint marketing

strategy (Min. Trade and Industry)

Generic marketing (Investors visiting sites)

Linkages of one investment website (NTB, Nacobta, NIC)

Personalise the marketing Selling (One on One), Namibia,

Botswana, South Africa Maintain and upgrade investors

data base

Product diversification

Exposure to more cultural and Activity based products

Activity based products (hiking, walking, etc) Include Urban products as part of the CBTE

components Develop and Enforce guiding standards CLON ?????????

Tourism Planning

Revise existing plans (Conservancies) Continue to respond to Tourism planning

Tourism Management PlanningAssist conservancies with traversing and user rights (dev, planning)

Pilot the traversing rights

Access to Capital

Development of Grant criteria Creating clearing house for developments Linkages with financial institutions (Dev,

Namibia, other donor funds or financial inst)

Business Development Services

Review current needs Recommend effective

business delivery services Review and recommend mode Provide service excellence

Management of CBTE’s

Explore and pilot alternative approach Raise AwarenessDocument lessons learned

Quality Standards Registration (registration and liability)

Quality is understood and strived for by CBTE’s through training

Enterprises and guides are registered with Namibia Tourism Board

Liability of the enterprises covered by proper insurance

SME Support Centre

Provide business support to SME’s

Preference to work with SMEs and CBTE’s with well defined management structures

Other issues

Tools Capacity and skills Funding Institutions Proposal