Dr. Ritesh Dalwadi (www.riteshdalwadi.com)This learning material is prepared from various published (both print and online) sources for class discussion and teaching purpose. Feel free to contact me at email.dalwadi@gmail.com for further information.

Selling , Advertising, Publicity, Branding, Distribution, Product Development,

Customer Service

is above, beyond, and much more than…

= building long term profitable

relationship.

TC PC VD

Cre

ati

ng

Com

munic

ati

ng

Deliv

eri

ng Valu

e

Targ

et

Mark

et

Pro

fit

Scope of Marketing Goods Services Events Experiences Personalities

Place Organizations Properties Information Ideas and concepts

Simple Marketing System

Evolution of Business Philosophies

Production Concept

Societal Marketing Concept

Selling ConceptMarketing Concept

Product

Concept

Customer

Solution

Customer

Cost

Conve-nience

Communi-cation

• Do political parties use marketing? If yes, how?• Discuss how Apple iPhone offers superior value? • How is your life influenced more heavily by

marketing than others? • According to you, which “P” is more important

from marketing mix? Why?