fundamentals of finance & marketing
DESCRIPTION
Fundamentals of Finance & Marketing. un. Faculty of Economics and Business Administration. Presented by: Sanjeev Nath. Presentation Goal. Put in context where we are in this class What you have covered? Plan the semester Where are we going? How are these topics inter-related? - PowerPoint PPT PresentationTRANSCRIPT
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un unFundamentals of Finance & Marketing
unFaculty of Economics and Business Administration
Presented by:
Sanjeev Nath
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un unPresentation Goal
• Put in context where we are in this class– What you have covered?
• Plan the semester– Where are we going?
• How are these topics inter-related?• Approach to the class
– Your role– My role
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un unSo far…
Business in aChanging World
•Goals, People, and Activities
•Different Economic Systems: Capital, Social, Communism
•Supply/Demand, Competition
•Ethics Social Responsibility
•IB: Trade, Barriers, Block/Alliance
•IB: Exp/Imp, FDI, JV, MNC Franchise, & Strategy
•IT: Managing Info, B2B, B2C, C2C
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un unSo far…
Starting & Growing a Business
Business in aChanging World
•Sole Proprietorships, Partnerships, and Corporations
•Mergers and Acquisitions
•Small Businesses
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un unSo far…
Quality and Competitiveness
Starting & Growing a Business
Business in aChanging World
•Managment Functions
•Types and Areas of Management
•Skills of Managers,
•Organizational Structures: Contributes to Communication
• Groups and Teams
•OM. Capacity, Lead Time, Bottlenecks, Logistics, Scheduling
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un unSo far…
Human Resources
Quality and Competitiveness
Starting & Growing a Business
Business in aChanging World
•Hawthorne Effect, Maslow
•Motivation Techniques
•Recruitment, Selection, Retention, and Separation
•Turnover, Benefits, Unions
•Diversity
Example
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un un
Business Process Re-engineeringContinuous Improvement/Learning Organization
Empowerment
Workout
Visioning
Cycle Time/Speed
Benchmarking
One Minute Managing
Corporate Culture
Intrapreneuring
Just in Time/Kanban
Matrix
MBWA
Portfolio Management
Restructuring/Delayering
“Excellence”
Quality Circles/TQMWellness
Decentralisation
Value Chain
‘Theory Z’
Management by Objectives
Conglomeration
T-Group Training‘Theory Z’
Brainstorming
Theory X and Theory Y
Satisfiers/Dissatisfiers
Managerial Grid
Decision Trees
1950 1960 1970 1980 20001990
Self Managing Teams
Core Competencies
Horizontal Organizations
Zero Base Budgeting
Strategic Business Units
DiversificationExperience Curve
Infl
uen
ce I
nd
exEbbs, Flows and Residual Impact of Business Fads *
1950-2000
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un unMoving Forward…
Human Resources
Quality and Competitiveness
Starting & Growing a Business
Business in aChanging World Marketing
Accounting
Finance
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un unInter-Connections
Accounting
Human Resources
Labor Relations
Marketing
Finance
Information Systems
Logistics/Production
Strategy
General Business
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un unExample
Accounting
Human Resources
Labor Relations
Marketing
Finance
Information Systems
Logistics/Production
Strategy
A Party
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un unMoving Forward…
Human Resources
Quality and Competitiveness
Starting & Growing a Business
Business in aChanging World Marketing
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un unMarketing Section
Introduction
Target Market
Distribution PromotionPricingProduct
Env. Factors
•Five Types of Utility
•Marketing Concept and Functions
•Customer Relations Management
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un unMarketing Section
Introduction
Target Market
Distribution PromotionPricingProduct
Env. Factors
•Target Market Strategies
•Ways to Segment a Market
•Buying Behavior
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un unMarketing Section
Introduction
Target Market
Distribution PromotionPricingProduct
Env. Factors
•Developing and Classifying Products
•Product Life Cycle
•Identifying Products: Crossing the Chasm
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un unMarketing Section
Introduction
Target Market
Distribution PromotionPricingProduct
Env. Factors
•Distribution Channels
•Intensity of Coverage
•Actual Distribution
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un unMarketing Section
Introduction
Target Market
Distribution PromotionPricingProduct
Env. Factors
•Strategies
•Relavance of Contribution and Gross Margin
•Competition
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un unMarketing Section
Introduction
Target Market
Distribution PromotionPricingProduct
Env. Factors
•Methods
•Push and Pull Strategies
•Location
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un unMarketing Section
Introduction
Target Market
Distribution PromotionPricingProduct
Env. Factors
•Four forces affecting your product
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un unMoving Forward…
Human Resources
Quality and Competitiveness
Starting & Growing a Business
Business in aChanging World
Accounting
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un unAccounting Section
Introduction
Journal Entry
Income Statement
•Who uses Accounting, and for what?
•Double – Entry Book Keeping
•The Accounting Cycle
Balance Sheet
Break – Even Analysis
Ratio Analysis
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un unAccounting Section
Introduction
Journal Entry
Income Statement
•Debits and Credits
•Importance of Understanding the Terms
Balance Sheet
Break – Even Analysis
Ratio Analysis
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un unAccounting Section
Introduction
Journal Entry
Income Statement
•Creating the Income Statement
•Calculating Cost of Goods Sold
•Calculating Gross Margins
Balance Sheet
Break – Even Analysis
Ratio Analysis
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un unAccounting Section
Introduction
Journal Entry
Income Statement
•Creating the Balance Sheet
•Calculating Contribution Margin
Balance Sheet
Break – Even Analysis
Ratio Analysis
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un unAccounting Section
Introduction
Journal Entry
Income Statement
•Monetary and CM% Break - Even
•Step Fixed Break Even
•Blended Break - Even
Balance Sheet
Break – Even Analysis
Ratio Analysis
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un unAccounting Section
Introduction
Journal Entry
Income Statement
•Using the Income Statment and the Balance Sheet to Analyse company performance and provide recommendations
Balance Sheet
Break – Even Analysis
Ratio Analysis
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un un
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un unQuestions
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un unConsulting Question
• Your consulting firm has just been asked to examine this situation:
• An automotive retail store and garage with two stores (one located in the suburbs, the other in downtown) is experiencing difficulty.
• Market share is increasing but total profit is decreasing.
• What questions should you as to help the company start back on the right track? What recommendations would you make?