Download - Fundamentals of Marketing
Dr. Ritesh Dalwadi (www.riteshdalwadi.com)This learning material is prepared from various published (both print and online) sources for class discussion and teaching purpose. Feel free to contact me at [email protected] for further information.
Selling , Advertising, Publicity, Branding, Distribution, Product Development,
Customer Service
is above, beyond, and much more than…
= building long term profitable
relationship.
TC PC VD
Cre
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Com
munic
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Deliv
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ng Valu
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Targ
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Mark
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Pro
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Scope of Marketing Goods Services Events Experiences Personalities
Place Organizations Properties Information Ideas and concepts
Simple Marketing System
Evolution of Business Philosophies
Production Concept
Societal Marketing Concept
Selling ConceptMarketing Concept
Product
Concept
Customer
Solution
Customer
Cost
Conve-nience
Communi-cation
• Do political parties use marketing? If yes, how?• Discuss how Apple iPhone offers superior value? • How is your life influenced more heavily by
marketing than others? • According to you, which “P” is more important
from marketing mix? Why?