fundamentals of analytics planning & implementation
DESCRIPTION
I recently gave a talk to Digital Analytics DC meetup group about analytics planning and implementation. The content covered critical components of web analytics strategy and ways to define and capture the right metrics on your website. Analytics should be integrated in every project and in every business to drive actionable insights and ROIs.TRANSCRIPT
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FUNDAMENTALS OF ANALYTICS PLANNING & IMPLEMENTATION
EVELYN CHOU @EVYFINDSTHEWAY
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FUNDAMENTALS OF ANALYTICS PLANNING & IMPLEMENTATION
EVELYN CHOU @EVYFINDSTHEWAY
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EVELYN CHOU | @EVYFINDSTHEWAY
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“If you are unique, why should you crack open a standard analytics tool with its standard reports and
metrics and get going?”
AVINASH KAUSHIK
EVELYN CHOU | @EVYFINDSTHEWAY
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1. FUNDAMENTALS2. ANALYTICS PLANNING3. IMPLEMENTATION
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1. FUNDAMENTALS
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1. FUNDAMENTALS
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1. FUNDAMENTALS
1st Party vs. 3rd Party Cookie
1ST PARTY Cookies that belong to the
same domain that is shown in the browser's address bar.
3RD PARTY Cookies that belong to
domains different from the one shown in the address bar.
EVELYN CHOU | @EVYFINDSTHEWAY
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1. FUNDAMENTALS
Traffic Filtering
Internal IP address, bot traffic, traffic to any testing and staging environment.
EVELYN CHOU | @EVYFINDSTHEWAY
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2. ANALYTICS PLANNING BY CATEGORY
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2. PLANNING BY CATEGORY
CONTENT HEAVYECOMMERCE BLOG
EVELYN CHOU | @EVYFINDSTHEWAY
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ECOMMERCE
Product Name, Product ID, SKU ID, Quantity, Order Value
EVELYN CHOU | @EVYFINDSTHEWAY
2. PLANNING BY CATEGORY
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CONTENT HEAVY
Site sections, unique/detailed page names
EVELYN CHOU | @EVYFINDSTHEWAY
2. PLANNING BY CATEGORY
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BLOG
Social Interactions
EVELYN CHOU | @EVYFINDSTHEWAY
2. PLANNING BY CATEGORY
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3. IMPLEMENTATIONTHE DEVELOPERS & QA TEAM: YOUR BEST FRIENDS
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DEBUGGING TOOLS
EVELYN CHOU | @EVYFINDSTHEWAY
3. IMPLEMENTATION
HTTP FOX OBSERVE POINT CHARLES WEB DEBUGGING FIREBUG OMNIBUG
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EVELYN CHOU | @EVYFINDSTHEWAY
3. IMPLEMENTATION
YOU CAN’T IMPROVE WHAT YOU DON’T TRACK
GOALS & OBJECTIVES
FUNDAMENTAL REQUIREMENTS
ANALYTICS PLANNING &
DESIGN
IMPLEMENT
REPORT & ANALYZE
OPTIMIZE
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QUESTIONS?
EVELYN CHOU | @EVYFINDSTHEWAY
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THANK YOU EVELYN CHOU
@EVYFINDSTHEWAY LINKEDIN.COM/EN/EVELYNCHOU
EVYFINDSTHEWAY.COM