2 fundamentals of google analytics

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GOOGLE ANALYTICS BASIC INTRODUCTION Friday Explorer( Presented by Anchal Singh Date: 08-11-2013

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Friday Explorer takes you through Google Analytics and what it can do for you.

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Page 1: 2  Fundamentals of Google Analytics

GOOGLE ANALYTICSBASIC INTRODUCTION

Friday Explorer(session 2)

Presented by Anchal SinghDate: 08-11-2013

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Overview

• What’s Web Analytics & GA• Who will use GA• Why GA• How to set up a GA Account• How GA works• GA Basics• Fundamentals• What’s in for web• What’s in for Media• What’s in for Social• What’s in for Search

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What’s Web Analytics & GA•  

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

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Who will use GA

GA

Search

Media

Social

Web

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Why GA

To Understand What is Working

To Fix Things that Are not Working

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PDCA

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How to set up a GA account

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1

2

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3

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Two ways to add GA Tracking code

Place the code in template of

website

Use Google Tag Manager

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Add code to template file

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Use Google Tag Manager

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How GA works

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Dimensions Metrics

Google Analytics Basics

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Regular tabular representation

Dimension Metrics

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Dashboard view

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Dashboard View

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Left Side Navigation

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Glossary

• Session/Visit• Session time out• Goal• Page Views• Page/Visits

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Visitors or users

New Returning

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Page visit Duration & Time spent on website

Page 1 Page 2 Page 3

08:00 08:05 08:15

Session end @ 08:20

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Fundamentals

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Bounce

Page 1

Page view = 0Visit Duration = 0

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Adjusted Bounce Rate

Page 1

Page view = 1Visit Duration = 2 min

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• Exit Rate: • Page A: 33% (only 3 of 5 sessions included Page A)• Page B: 50% (only 4 of 5 sessions included Page B)• Page C: 50% (only 4 of 5 sessions included Page C)• Bounce Rate:• Page A: 0% (no sessions began with Page A, so it has no bounce rate)• Page B: 33% (bounce rate is higher than exit rate, because 3 sessions

started with Page B, with one leading to a bounce)• Page C: 100% (one session started with Page C, and it lead to a

bounce)

Monday Page B Page A Page C

Tuesday Page B Exit

Wednesday

Page A Page C Page B

Thursday Page C Exit

Friday Page B Page C Page A

Exit Rate v/s Bounce Rate

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What’s in for web?

• Vanity URL- Integrating offline initiatives with online

• Excluding IPs for tracking• Event tracking - • Basic Goal • Ad unit performance(multiple ad units, route working or not etc)

• Visitors flow• In page analytics

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Visitors flow

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Page load

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What’s in for Media?

• Campaign Performance

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What’s in for Search?

• Link web master & ad tools

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Keywords: Organic

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Now soon to be moved to: Queries

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Landing pages

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Geographical Summary

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What’s in for Social?

• Social referrals-Code for posts• Data Hub Activity

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Thank you

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Q&A