fubutv business deck

51

Upload: j-alexander-martin

Post on 15-Apr-2017

252 views

Category:

Documents


1 download

TRANSCRIPT

Page 1: FUBUTV Business Deck
Page 2: FUBUTV Business Deck

J.AlexanderMar-n

•  FounderCEO,FUBUTV•  Co-Founder,ExecVPFUBU•  FUBUCrea6veDirector&Designer•  PresidentNewYorkStateBlackChamberofofCommerce(NYSBCC)

Page 3: FUBUTV Business Deck

FUBUTelevisionistheproviderofmediaandentertainmentformul6culturalconsumersglobally.Ourbrandsreflectarangeofexperiencesandconnectwithfansofhiphop,gospel,jazz,comedy,drama,news,lifestyle,sports,withapro-socialagenda.Westayconnectedtoourdiverseaudiencethroughourtelevisionnetworks,videoondemand,mobileandhomeentertainment.FUBUTVreachesover250millionhomes,providescontemporaryentertainmentthatspeakstotheyouthandadultsfromanauthen6c,unapologe6cviewpoint.FUBUTelevisionservesadiverseglobalaudiencewithinspiringcontentthatseektomakeadifferenceinthecommuni6es.

is....

Page 4: FUBUTV Business Deck
Page 5: FUBUTV Business Deck

With all their success, TEAM FUBU has not forgotten their roots. Whether it’s by speaking to a group of students or establishing a foundation (the FUBU Foundation)

that serves as a source of inspiration and encouragement, the FUBU founders are committed to the neighborhood in which they were raised. The Foundation has given

donations to Hot 97’s Hip Hop Has Heart fund to benefit the victims families of September 11th, The New York City Parks & Recreation Department to refurbish

basketball courts throughout New York City and this past November, donated a total of 3000 turkeys per year, which they hand out personally to communities in need in both

New York & New Orleans.

The FUBU Foundation has also established a $10,000 book scholarship for design students at Clark Atlanta University. Team FUBU has executed a series of events nationwide with the primary goal of expanding the minds of our youth on issues

ranging from health to education. Other organizations that have benefited from their philanthropic endeavors include: The Christopher Wallace Memorial Foundation, Inc., ESB for Kids, The Partnership for the Homeless, Inc., the Fresh Air Fund, The Foundation for Ethnic Understanding, N’SYNC Charity Basketball games to benefit

children’s charities and The Allen A.M.E. Church.

TUESDAY, FEBRUARY 16TH 2016 // LIGHT NIGHTCLUB AT MANDALAY BAY RESORT // LAS VEGAS, NEVADA

Page 6: FUBUTV Business Deck

◉ Cross marketing of FUBU spokesperson in Gap commercial featuring LL Cool J wearing cap and rapping “For Us by Us on the low”

◉ Took retail world by surprise with Macy’s windows first company to be in the windows

◉ Y2G- Produced event in St. Martin where 100 celebrities & Press were flown in for 4 days of events & concerts

◉ 1st company to receive the rights to all 29 teams and color ways to produce off the court apparel for the NBA

◉ 1st fashion company to have full blessing to work with Bill Cosby & Muhammad Ali to recreate their likeness likeness and or characters

◉ 1st company to be awarded Essence Award

◉ 1st fashion company to successful produce & distribute a full CD with original music (established & new artist) Distributed Nationally & International and receive video and radio play

◉ 1st company inducted into the National Great Blacks in Wax Museum (All four owners were made into wax figures to open up the Entrepreneurial wing of the museum.)

◉ 1st Fashion company to own a number “05”

◉ Unique cross marketing - Platinum launch events with Rolls Royce Bentley, Chupa Chups lollipops, Nokia phones, Moet & Grand Marnier. Super bowl events, Cancun All star- weekend, New Orleans Jazz festival, Magic-Las Vegas

◉ Re-launched the return of the Supermodel

◉ First Urban Brand to reach 1 Billion Dollar’s in sales

{ FUBU’S FIRST… }

Page 7: FUBUTV Business Deck

THE LEADING ENTERTAINMENT & FASHION BRAND

dedicated to a multicultural audience.

Page 8: FUBUTV Business Deck

REACH

250 MILLION

DISHNetworkVOD-14millionComcastXfinityVOD-5.8millionVerizonFiOSVOD-6million-36millionAppsubs

Trace/Fubutv150millionSVOD55millionFUBUTVDigital40millionFUBUBrandedPhones10k

Page 9: FUBUTV Business Deck

hUp://www.FUBU-TV.com

Digital01/02/2016

Page 10: FUBUTV Business Deck

0%

25%

48%

27%

AGE 7 to 17

MALE

AGE 18 to 35 AGE 36 to 50

0%

29%

43%

28%

FEMALE

AGE 7 to 17 AGE 18 to 35 AGE 36 to 50

ViewerDemographics

Page 11: FUBUTV Business Deck

Video On Demand Platforms

wireless

Page 12: FUBUTV Business Deck

State CallLeWer Channel Households

NY,NJ,CON WKOB CH2 14,429,664

PA WZPA CH33 3,671,741

Houston,TX KUVM CH34 3,630,705

Dallas/FortWorth KATA CH50 4,072,909

Atlanta,Ga WGYA CH16 2,989,350

Tampa,FL W43CE CH43 1,590,902

SeaUle KUSE CH46 2,377,206

Miami,FL W16CC CH16 1,994,842

Phoenix KTVP CH22 3,097,604

LasVegas KNBX CH14 1,345,553

Chicago W25DW CH25 5,192,703

Denver K05MD CH5 2,083,808

St.Louis KPTN CH36 2,036,735

Washington,DC WWTD CH14 2,036,735

TotalHouseholds

BroadcastLinearChannels

Page 13: FUBUTV Business Deck

Day-part :30 :60 5 min 15 min ½ Hour

7am - 6pm $1k $1.7k $2.5k $5.7k $9.7k

6pm - 11pm $1.5k $3k

1pm - 7am $1.7k $4.3k $7.3k

48 Spots 6pm – 11pm

$54k $108k

72 Spots 6pm – 11pm

$68.9k $137.8k

120 Spots 7am – 11pm

$90k $153k

LiveBroadcast

*Programming retaining all ad space to be discussed on a case-by-case basis

Rate Card Includes an Average of Paid Programming & Advertising

Page 14: FUBUTV Business Deck

Day-part :30 :60 5 min 15 min ½ Hour

7am - 6pm $3.5k $5.2k $17.5k $50.7k $98.7k

6pm - 11pm $4.5k $6.7k

1pm - 7am $8.5k $24.3k $47.3k

48 Spots 6pm – 11pm

$108k $162k

72 Spots 6pm – 11pm

$189k $243k

120 Spots 7am – 11pm

$210k $315k

LiveBroadcast

*Programming retaining all ad space to be discussed on a case-by-case basis

Rate Card Includes an Average of Paid Programming & Advertising

Page 15: FUBUTV Business Deck

BIG South

Video CPM: Straight video ad starting at $20. $35. $15. $30.

Monthly Package Deals - Starting At $15k $30k $ 5k $20k

Fractional Advertising Member (monthly) $ 1k $ 1k $ 1k $1.0k

VODRateSheet

Per Spot Cost CPM (Cost Per 1k)

Monthly

** wireless

** Comprising the following providers :

Page 16: FUBUTV Business Deck

OurMarket

USA Sub-Totals

10 to 17

18 to 35

36 to 50

10 to 17

18 to 35

36 to 50

4,500,000 9,000,000 8,000,000 6,000,000 7,000,000 9,000,000

125,000

500,000

250,000

185,000

650,000

490,000

350,000

1,500,000

750,000

475,000

2,000,000

1,000,000

2,000,000

3,000,000

1,000,000

4,000,000

3,000,000

1,000,000

wireless

20,000,000

17,500,000

15,000,000

27,000,000

25,000,000

19,000,000

2,000,000

2,500,000

1,000,000

4,000,000

3,000,000

1,500,000

* Numbers based on nationwide users over the following providers : *Information based on a variety of direct response advertising and optional

informational polling.

Page 17: FUBUTV Business Deck
Page 18: FUBUTV Business Deck

“TERRITORY(S)”:France,UK,USA,CaribbeanandIndianOceanIslands,Belgium,Switzerland,Monaco,FrenchspeakingAfrica(includingandlimitedto:Benin,BurkinaFaso,Burundi,Cameroon,CentralAfricanRepublic,Chad,Comoros,Congo,IvoryCoast,Gabon,Guinea,Madagascar,Mali,Niger,Rwanda,Senegal,Togo,Zaire),EnglishspeakingAfrica(includingandlimitedto:Ethiopia,Botswana,Gambia,Ghana,Kenya,Liberia,Malawi,Namibia,Nigeria,SierraLeone,Lesotho,SouthAfrica,Somalia,Swaziland,Uganda,UnitedRepublicofTanzania,Zambia,Zimbabwe),Brazil,Angola&Mozambique

Interna-onalLinear/SVODChannel

150millionHouseholds

Page 19: FUBUTV Business Deck

WhyAdver-seonVOD

•  VODhasalltheimpactofprime-6meTVwiththeaccountabilitypromiseofdigital—thebestofbothworldswithouttheirnega6ves.

•  ConsumerswatchcommercialsonVODonaverage,viewerswatch28minutesofa30-minuteepisodeonVOD,comparedwith20minutesforlinearTVand23minutesforDVR.WithVODviewingatabout7%ofTVviewing,adver6serscannowgetallofthesebenefitsatscale.

•  Anadver6sercanbuy“na6onalVOD”thesamewayandfromthesamepeopletheybuyTVfromtoday,suchasCBS,NBC,ScrippsandViacom.Theycantargetbynetworkorbygroupofnetworks,acrosscategoriessuchas6meofday,dayofweek,seriesandgenre.

Page 20: FUBUTV Business Deck

•  TimespentwatchingVODhasrisento9.3hourspermonth.

•  50%ofviewingisoccurringfivedaysormoreaperoriginalair.

•  VODisseenasasafeinvestmentforawidevarietyofbrands.

Page 21: FUBUTV Business Deck

VODUSAGE

On-demandusersactuallywatchlongerandtendtowatchmoreofthecommercialsshownwiththeirprograms.Whileresearchiss6llongoing,a30-minuteprogramthatwasstudiedfoundthaton-demanduserswatchedanaverageof28minutes,comparedwithdigitalvideorecorder(DVR)users’23minutesandliveviewers’20minutes.

Page 22: FUBUTV Business Deck

An Isolated woman’s random act of kindness leads to nightmare and murder.

In this urban thriller, we meet - IMARA, her face is open, her heart is closed, she wakes up alone in bed, her husband having slept on the couch. A fight gone too far. A marital stand off.

Imara dresses sexy and provocative, a suit of armor that hides her misery. No matter how she’s feeling, she has to get to work. Out on the street she comes across RONALD, a loud obnoxious man in a broken wheelchair, everyone is ignoring him. He’s yelling at everyone and no one in particular “juice, juice.”

In an act of kindness, she pushes his wheelchair. He musters a tiny “thank you” and for the first time today, Imara feels appreciated. “Take me to my spot,” Ronald bellows. Turns out, Ronald ain’t that nice, he talks a lot of shit. but now she’s committed. She keeps pushing.

Imara pauses for an Instagram moment of her pushing Ronald. At least she can get some social media love and salvage the day. #BlackGirlHorror #WTF #actofkindness #nogooddeed

She pushes Ronald into his building and into an elevator. He presses basement. Not what she was expecting. The doors open, it’s dark and disorienting. “Push me to my spot.” She pushes, this is not good. Noises real and imagined flood her head. Her mind takes over - Did I make a mistake? How did I get here? Have I been trapped? Did his foot move?

Her imagination is in full bloom, she can see him standing and walking, NO WHEELCHAIR. She grabs a brick, cracks his skull. Blood, she screams, she runs. In the elevator. The doors close. In the light of the elevator, the blood covers her, real blood, his blood. She can’t go, she can’t leave him. Back to the basement.

She finds him, his head crushed, his voice is weak, “juice, juice.” She rolls him to his spot. No longer afraid, but scared to death. She finds a bottle of orange juice.

She puts it to his lips, he knocks it away. “Juice, Juice.” He holds up the chord for his chair.She takes it from him, plugs in his chair, the hum fills the room.

“Juice.”

She turns to him, he’s dead.

She dials 911.She waits.

*Budget - $58,800

FUBU TVPresents

Powerless An Instagram Film told 15 seconds at a time

Written and Produced byCraig T. Williams

and Rosalyn Coleman Williams

Page 23: FUBUTV Business Deck

SHORT15secFilm

Page 24: FUBUTV Business Deck

•  TheProject•  Nimby•  JonE.EdwardEatstheWorld•  NobodyNobody•  ComebackKings•  Ft.Knox•  PopousPane•  TheDoubleUp•  YoungN’Reckless

hUp://ads.urbanhomeent.com/fubu_tv/Programming

•  MakingtheBrand•  Genera6onNext•  America'sBiggest

Comeback•  MyPastorCanSing•  Soul4Real•  FamilyTherapy-Life

WiththeBinghams•  JailHouseReciepies•  TheKarlieReddShow

Page 25: FUBUTV Business Deck

NIMBY(NotinmyBackyard)Synopsis:Celebri6esgoingundercovertomakeadifference.Starring:LuisGuzmanSeewhohastakenthepledge;MalikJobaIsiahWashingtonKarlChampleyJAnthonyBrownTamiRomanKarinaPasianLetoyaLucketFranDreshnerGaryOwensWillieDRichardBrooksGeorgeWallaceJacquelineLauritaLaurenVelez

hUp://www.pickituppictures.com/hUp://www.nimbypledge.org/?m=1

Page 26: FUBUTV Business Deck

JonE.EdwardsEatstheWorld

PersonalityJonE.EdwardssamplestheflavorsofAmerica

Page 27: FUBUTV Business Deck

Nobody'sNobody's

Short,Comedy,ScriptedSeries

Cast:VictorAlmanzar EisaDavisJoanieEllen TaviFieldsAndréHollandJasonShirleyRumierk MichaelKennethWilliams

Logline:Threeoldfriendsexplorethediceyterrainofopenrela6onships.StarringMichaelKWilliams(fromtheWire)andAndreHolland(Selma,42)hUp://www.twicepaper.com/tcu-vid-only.html

Page 28: FUBUTV Business Deck

TheProjects

LOGLINE:Sixyoungpeopletrytosurvivethetrialsandtribula6onsoflifewhiletryingtomakeitoutofaplacepeopleseldomdo,NYC’sopen-notorioushousingprojects.SHOWSUMMARY:Ineachhalfhourepisodeof“ThePROJECT”ourcameraswilldocumentthechallengesthetrails,thetribula6ons,thetriumphsandtheletdownsofsixyoungpeopletryingtosurviveinoneofNYCmostnotorioushousingprojects.Fromyoungmothers,collegestudents,blue-collarworkers,wannaberappersandsingerstothedrovesoftheunemployed.Itwillinspireandentertainviewerswithstoriesofpassion,drive,dramaandresilience,showingthateveryonehasadreameveniftheirrealityisadismalone.Throughtradi6onaldocumenta6onandcastconfessionalswegetaglimpseintotheirlivesandintotheirinnermostthoughts.SETTINGANDFORMAT:Eachhalfhourshowwillcombinearealitystyleformatwiththedepthofadocumentary.Itwillbestylized,hipandedgy.Subsidizedapartmentbuildingsopenreferredtoashousingprojectsoritsslangderiva6on"theprojects",haveacomplicatedandopennotorioushistoryinAmerica.Whilethefirstdecadesofprojectswerebuiltwithhigherconstruc6onstandardsandabroaderrangeofincomesandapplicants,as6mewenton,publichousingincreasinglybecamethehousingoflastresort.Inmanyci6es,housingprojectssufferedfrommismanagementandhighvacancyrates.Furthermore,housingprojectshavealsobeenseentogreatlyincreaseconcentratedpovertyinacommunity,leadingtoseveralnega6veexternali6es.Filmmaker–MichaelPinckneyhUps://vimeo.com/61041573

Page 29: FUBUTV Business Deck

TheDoubleUp

•  EastHarlem'sNewShortFilmYouTubeSeriesStarring"MillionDollarZeek&JIggaMan"OnTheStreetsForADoubleUp.

Page 30: FUBUTV Business Deck

• Recenttrendsshowthataudiencesreallywanttoknowwhathappenedtotheirfavorite90sstars,includingsingers,rappers,andteenheartthrobgroups.Peoplealwaystuneinto“Bestofthe90s”themedshows,and“WhereAreTheyNow?”styleexposes.Withrecentsuccessof“TheBraxtonFamilyValues”,and“R&BDivas”,andwithnetworksorderingseriesanddocu--movieslike“Hip--HopSisters”and“TheTLCStory”,it’sobviousthatthisgenreofrealitytvwillbearoundforawhile.

• Sowhynotfillthevoidandintroduceameshbetweenthetwo?Allowmetore--introduceyoutothefourDalyrimpleBrothers.Chris,Andre,Brian,andJase.Youalreadyknowthemas90sR&BgroupSoul4Real,withclassichitssuchas“CandyRain”and“EveryLittleThingYouDo”,they’vetoppedtheBillboardcharts,andreachedheightsthatmostonlydreamof.But,whathappenswhenyou’reateenheartthrobturnedgrownman,whonowhastheresponsibilityofraisingafamilyandbeingtheprovider.Whathappens,whenyouregoconstantlyremindsyouofthedayswhengirlswouldthrowtheirpanties,andwaitoutsideyourhotelroomdoor,andnowtheyjustwantchildsupportandtoremindyouthatyou’renotwhoyouusedtobe.Whathappensyourcandyrainturnstoahailstorm?WhatthehellhappenedtoSoulForReal?Letthemtellyouforthemselves.

SOUL4REAL-SEASON 1 SUMMARY

SHOWSYNOPSIS

Page 31: FUBUTV Business Deck

!

SYNOPSIS⏐Twobrothers,ConsciousandTwinge,areunawareoftheothersexistenceandhavebeenlivingseparatelives,un6ltheirfatherPopousPanerevealsafamilysecretandtellsthemabouteachother.Caughtoffguardbytherevela6onandan6cipa6ngmee6ngforthefirst6me,thebrothersreflectbacktounpleasantchildhoodmomentswhenwai6ngandwishingfortheirfatherwasacommonoccurrence.Eachbrotherhastheirownpercep6onhisfather,oneasafamilymanandtheotherasawomanizer.Theymeetanddiscoverthattheyexperiencedaparallelchildhood,onefilledwithlongingforarela6onshipwiththeirfather.Asthebrothersunexpectedlyfindthemselvesbonding,ConsciousconvincesTwingetojoinhimforafamilygatheringrequestedbyPopousinanaUempttoredeemhimselffromhispastmistakes.ConsciousiswillingtogivePopousachancetomakeamendswhileTwingeisopenlyresenzul.Believingthefamilyreunionwillhelpthemfindsomeemo6onalpeaceandcommongroundwiththeirfather,thebrothersarepissedoffwhenPopousarrivesatthereunionunapologe6candunrepentant.Unabletoholdbackhisanger,Twinge’sreac6ontohisfather’sshowydisplayleadstoanexplosiveconfronta6onbetweenfatherandsons.Popouscracksunderthepressureofbeingputonthespotbyhissonsandshowshistrueself.Ge{ngadirectglimpseintotheirfather’s“truth”,ConsciousandTwingefindthemselveswithsurprisinglyoppositeresolu6ons.

Page 32: FUBUTV Business Deck

ItisthemissionofTheKarlieReddShowtoprovideawidespreadaudienceaccesstoameansofexpressionthatpromotessocialconsciousness,rive;ngentertainment,andpersonalfulfillment.

ThePlayboyKarlieReddRadioShow

Page 33: FUBUTV Business Deck

DECEMBER | 2015

TM

A FASHION BASED REALITY TV SERIES

Network Presentation

Page 34: FUBUTV Business Deck

CYNTHIA BAILEY

Page 35: FUBUTV Business Deck
Page 36: FUBUTV Business Deck

CableVODadimpressionsspikedanother40%inQ3,CanoesaysOctober16,2015|ByDanielFrankelDynamicadinser6on(DAI)incableVODcon6nueditsexplosivegrowthinthethirdquarter,accordingtofiguresreleasedbyCanoe,thecableindustryconsor6umchargedwithdeveloping,cura6ngandmonitoringthecableDAImarket.Specifically,cablecompaniesregistered2.3billionpre-roll,mid-rollandpost-rollimpressions,up40percentoverthesameperiodin2014.Sofarthisyear,cableoperatorshavedeliverednearly7.7billionDAIadsintheiron-demandprogrammingaperdeliveringonlyabout6.3billionforallof2014,andabout1.1billionin2013.ChrisPizzurro,headofproductsalesandmarke6ngforCanoe,toldFierceCablethat"manyfactors"arecontribu6ngtothefastgrowthofcableDAIimpressions,whichtripledinthefirstquarterandincreased8percentinthesecondquarter.

Page 37: FUBUTV Business Deck

VODAdImpressionsonCableRise40%998campaignsraninthirdquarter,Canoesays10/15/201505:59:00PMEasternBy:JonLafayeUeAdver6singimpressionsincablevideoondemandprogrammingwereup40%inthethirdquarterfromayearago,accordingtoCanoe.Therewere2.3billionimpressionsrunningeitheraspre-roll,mid-rollorpost-rollthisyear,comparedto1.6billionayearago.Onaveragethisyear,thereweretwoadsinthepre-roll,4.5ineachmid-rollbreak,andoneinthepost-rollpod.ThenumberofcampaignsusingVODjumped51%to998from661ayearago.Ofthecampaigns88%wereforclientsinavarietyofcategoriesincludingautos,quick-serverestaurants,financial,insurance,technology,pharmaceu6cals,shippinghospitality,health&beauty,fitnesstheatricalandretail.

Page 38: FUBUTV Business Deck
Page 39: FUBUTV Business Deck

The first music video talent competition that is mobile, digital & linear.

Page 40: FUBUTV Business Deck

Marketing and digital

Communication drivers will be FUBU VOD & digital platforms, Operator on-net SMS campaigns, on-the-ground activation and local media from Verizion, Xfinity Comcast, & Dish Media Inventory.

Channels & Digital

Local TV

Local radio

Digital (Web, Wap, App, IVR, Social…)

On-net Push SMS

Retail

Outdoor ad

Activation

Local press Auto CRBTs, Customer

Service Hold Tune,

Page 41: FUBUTV Business Deck

1. Dial IVR number and record entry

2. Receive an SMS that the entry has been submitted and is being moderated.

3. FUBUTV moderates entry and lets customer know via SMS if it is approved or disapproved

8. The national winner is then selected by FUBU based on singing skills and number of votes. FUBUTv announces winner at an event or through media and gives prize

7. Top 5 finalists are promoted on Opco social media pages and in local media where possible. Public votes for national winner from of the 5 finalists via SMS or by calling the IVR line. Voters can win weekly prizes for voting (airtime or other)

9. Each winner is filmed in a promo which will be aired on FUBUTV for the public to vote for winner

10. FUBUTV announces winner in televised grand finale event

6. FUBUTV selects top 5 finalists in each region based on singing skills and number of votes

4. Approved candidates receive 2 SMS’s. 1st SMS: Congratulations including username (their ISDN) + password to log onto ‘’www.FUBUTVstars..’’ where entry can be customised (add pic/name) and shared via social media

11. Winner receives prizes

5. 2nd SMS: Message they can forward to their friends to encourage them to vote for their entry. Eg. Make me a star send “song code” to “short code number’’ or call ”IVR number’’ to vote for me.

FUBUTV STARS: HOW DOES IT WORK?

Page 42: FUBUTV Business Deck

What is FUBUTV Stars?

§  FUBU Stars is a cool IVR based music competition that gives FUBUTV subscribers the possibility to become the next big music star

§  FUBU Stars is operated as a massive branded campaign and value added music service

Page 43: FUBUTV Business Deck

TUESDAY, FEBRUARY 16TH 2016 // LIGHT NIGHTCLUB AT MANDALAY BAY RESORT // LAS VEGAS, NEVADA

Page 44: FUBUTV Business Deck

AWholelotofSuperstarsinthisFashionWorldbutonFebruary16thIwantyoualltoknowonething-thisis…

THISISFUBU’s

HOUSE

TUESDAY,FEBRUARY16TH2016atRUMJUNGLEaka

{CELEBRATEWITHUS}

Page 45: FUBUTV Business Deck

hotelFUBUatHerndonPlazaoffersworld-classbou6questyleameni6esandaccommoda6ons.Itsdesignoffersguestsandvisi-torsanexperiencethatembracesitsrichhistoricallegacywhileincorpora6ngcontemporaryfinishesandstyling.Guestscanstepbackin6meastheyvisittheintegra6vemuseumexhibitjustoffthelobbyandlearnaboutAlonzoF.HerndonandSweetAuburnneighborhood.Ameni6eslikefitnesscenter,spaandmul6pleloungeareasofferareallyuniquebou6queexperience.Specialfeatureslikethemusicstudioandcustomizedmee6ngspacesofferanext-levelexperienceforthenextgenera6onofentrepreneursthatisuniquelyFUBU.

Page 46: FUBUTV Business Deck

LocatedonanadjacentsitenexttotheHerndonPlazawastheRuckerBuilding,builtin1904byHenryRucker.Thebuild-inghadtobedemolishedin2001duetoanunfortunatevehicleaccidentthatcrashedintobuildingcausingittocol-lapse.BuiltonthecornerofPiedmontandAuburnAvenues,theRuckerBuildingwasthefirstofficebuildingforAfrican-AmericansbuiltbyAfrican-AmericansinAtlanta.Thebuildingfeaturedretailspaceonthefirstfloorandofficesonthesecondandthirdfloors.

hotelFUBUHistoricalContextHistoryandOverviewThehistoryofthe“SweetAuburn”neighbor-hood,thelegacyofAlonzoF.HerndonandtheessenceofentrepreneurshipspawnedthecoreofspiritforcompanieslikeFUBU,“ForUsByUs”,whoin-turnredefinedthelandscapeforagenera6on.

Page 47: FUBUTV Business Deck

TheBou6queGuestroomsatHern-donPlazaarethedrivingforceofthehotelFUBUexperienceandpri-maryrevenuegenerator.Intricatelylacedthroughoutallthreestruc-tures,theseBou6queGuestroomsofferuniquespecializedameni6esforthemusicindustryandentrepre-neurs.Eachroomprovidesguestswithaluxuriousandinspira6onal,acous6callyisolatedspacetowork,sleepandrefresh.

Page 48: FUBUTV Business Deck

FUBURadio.comwillbroadcast6/30secondcommercialsanhour.6commercialsx24houraday=144commercials30daysx144commercials=4,320commercialsamonth4,320commercialsx$10(lownumber)=$43,200amonth$43,200amonthx12(year)=$518,400Thisexampleisjustfromradioadver6sement,notliveremotesorwebbannerads.FUBURadiohasthepoten6altogrossMILLIONS.

Page 49: FUBUTV Business Deck

Project:Online24hourstreamingradiosta6on.Notes:FUBURadiowillnotoperateasastreamingsite,likePandoraorSpo6fy.Wewilloperateasaradiosta6onwithon-airpersonali6esandDJs.Mission:FUBURadiomissionistoempowerAfricanAmericanswithcontentthatentertains,educate,andmo6vatethemtobeeffec6vecommunityandgloballeaders.Vision:Wewillcreatecontentthatwillrestoretheeconomic,health,familyandsocialvalueofall.Format:OldSchoolHipHop&R&BTargetDemo:Men&WomenAge25–50TargetGeo:TheworldShowSchedule:Weekdays:Morning–6am–10am,Mid-Day–10am–2pm,ApernoonDrive–2pm–7pm,Nights–7pm–12pm,Overnights–12pm–6am….Weekends:MixshowsandTalkshows

Page 50: FUBUTV Business Deck
Page 51: FUBUTV Business Deck

THANK YOU J.AlexanderMar-nPhone:(201)328-7847Email:[email protected]