Microsoft SQL Server 2008

Business Intelligence Overview

Source: http://www.olapreport.com

SQL Server is the fastest growing DBMS

SQL Server ships more units than Oracle and IBM combined

OLTP and Data Warehouse Benchmark Leader

Leader in Gartner’s Magic Quadrant for Data Warehousing

SQL Server is the #1 OLAP Server

SQL Server Momentum

A Look Back at SQL Server 2005

Data Source View

Attribute-based dimension

Meta data globalization / translation

Proactive Caching

Multiple fact tables

Perspectives

Centralized calculations engine

Disk-based dimension storage

Role-playing dimensions

Multi-instances

Server synching

Enhanced backup and restore

Integration with Profiler

Capture and Replay

Dr Watson

Integrated management with SQL Server

Fine-grain administration roles XML-based DDL scripting

Auto referential integrity

MDX Scripts

MDX debuggerCentralized KPI framework

XML/AAMO

Many to many dimensions

Multiple data sources

Table

Matrix

Chart

List

Floating headers

Interactive sort

Mode Designer

Report Designer

Report Builder Linked reports

Multi-value select

Report Controls

Date Picker

Visual debugging

SQL Server BI Development Studio

Translations

Data cleansing

Caching

Data-driven subscriptions

Snapshots Fuzzy Lookup

Data cleansing

Custom transformations

Complete and integratedBI and PerformanceManagement offering Agile products that adapt tohow your need the informationBuilt on a trusted partof your IT backbone

Improving organizations by providing business insights to all employees leading to

better, faster, more relevant decisions

Vision and StrategySQL Server Momentum

People Ready Insights

Pervas ive Ins ight

DeveloperPowerful toolsConsistent practicesIntegrated environment

Secure dataAvailable systemsManageable platform

IT Professional

End UserFamiliar toolsReal-time insightDecisions at all levels

Business Intelligence Challenges TodayHow can I…

Our End-to-End BI Offering

END USER TOOLS AND PERFORMANCE MANAGEMENT APPLICATIONS

BI PLATFORM (RDBMS, ETL, OLAP, Reporting)

DELIVERY

Mainframe/ Departmental Systems

Data collector

The Microsoft BI Platform

Integrate Store

ReportAnalyze

Intelligent Data Platform

Intelligent Data Platform

Enterprise-Class Data Integration

Scalable IntegrationsConnect to dataMultithreaded architectureComprehensive transformationsProfile your dataCleanse your data

Data QualityCleanse dataText miningIdentify dirty data

Unlock Your Data

Rich Connectivity

Extensive ConnectivityStandards-based supportXML, flat files, and ExcelBinary filesBizTalk, MS Message QueuesOracle, DB2, Teradata, SAP BW,and SQL ServerPartner ecosystem

Change Data CaptureTransparently capture changes Real time integration

Unstructured data

Legacy data: Binary files

Application database

Change Tables

OLTP

DWUnlock Your Data

OLE DB

ODBC

DB2Oracle

XML

SQL Server

Analysis Services

SQL Server

Report Server Models

SQL Server

Data Mining Models

SQL Server

Integration Services

MySAP

Hyperion Essbase

SAP

NetWeaver BISQL

Server

Teradata

Rich ConnectivityData Providers

Unlock Your Data

Central Manageability

Trusted data storage More secure data access

Flexible administration

Reduced management costs

Unified, end-to-end platform manageabilityCentralized management

Efficient management of mixed workloads

Resource governance & monitoring

Unlock Your Data

Intelligent Data Platform

Intuitive Design Environment

Complete development environment

Visual development environmentIntuitive BI templates and wizards Single tool, multiple technologies

Productivity enhancing designersFlexible report layout Rich visualizationsBest practice design alerts

Audience targeted environmentsVisual Studio for developersMicrosoft Office for business users

Deliver Relevant Information

SQL Server 2008 BI Design Experience

Personalized Data Experience

Personalized reportsParameterized reportsAutomatic delivery of personalized content Customization of enterprise reports

End-user targeted analysis User differentiated perspectivesNative analysis experience in any language

Deliver Relevant Information

Scale for Thousands of Users

Scalable data warehouse performance

Data warehouse query optimizations

Efficient data storage

Data and backup compression

Enhanced partitioning performance

Superior analytic processing

Streamlined aggregation management

Single read-only database for scale out analysis

Near real-time data access though proactive caching

Robust report processing

Single service architecture

On-demand processing and nonmemory-bound reports

Performance-improving caching options

Deliver Relevant Information

Intelligent Data Platform

Process Aligned Insights

Embedded reporting Deliver reports where relevant for users

Embed reports into business applications

Build dashboards for quick access to rich analytical insights

Contextual Analysis Align analysis with business performance monitoring and planning

Access data for analysis directly from your Excel spreadsheets

Deliver Actionable Insight

Deliver Relevant Information

Interactive Data Navigation

Drill down for seamless of navigation through data layers

Multiple report outputs from a single base report

Enriched data display using sub-reports

Predefined navigation patterns using actions

Cascading parameters for optima relevancy

Drive action from discoveries

Link a report or analysis item to information located elsewhere

Available as URL, reporting, and drill-through actions

Universal Reach through Microsoft Office Reach more desktops

Access to SSAS cubes directly through ExcelPredictive analysis through ExcelReport rendering directly in Word and Excel

Extend SharePoint with rich reporting

Combine collaboration and workflow capabilities with managed reporting

Centralized publishing, viewing, management, and delivery of reports through SharePoint

Accelerate performance management

Access to thin analytical client for rich data exploration

Close loop analysis tied to performance monitoring and planning

Deliver Relevant Information

SQL Server

Deliver Through Office

Analyze data in Excel Publish reports andanalysis to SharePoint

Collaborate and share reports, analysis, and

scorecardsRender reports inMicrosoft Office

Intelligent Data Platform

SQL Server BI Business User Experience

5.1 TB Credit Card DW, 5 Mil card holders 500+ unique reports, 1,500+ users, SSIS, SSRS,

SSAS

Catering Planning System used in 2,300 hotels 25% time savings in catering forecast generation

Reporting on 1.6 TB of data, 35K+ Tx/Min 325 concurrent connections

2-TB DW, originally migrated from Informix 300 users, complex query, OLAP, and data mining

700 restaurants, 30,000 users, 700+ concurrent OLTP/LOB reporting on inventory & sales data

3-TB retail data warehouse on HP Superdome Uses SQL Server OLAP, SSIS, SSRS

Major Customers Implementations

Next Steps

Upgrade to SQL Server 2008http://www.microsoft.com/sqlserver/2008/en/us/how-to-buy.aspx

Learn more about SQL Server 2008http://www.microsoft.com/sqlserver

Download the Free Trial http://www.microsoft.com/sqlserver/2008/en/us/trial-software.aspx

Appendix

Deliver relevant informationDrive actionable insightsShare insights

Deliver

Predictable responseSimplified managementScale across mixed workloads

Manage

Connect to dataIntegrate your dataDevelop visually

Build

Comprehensive Data Warehouse

SQL Server 2008Accelerate Your Data Warehousing

New with Microsoft SQL Server 2008 Data Integration and Data Warehousing

Scale and manage large numbers of users and dataImproved query performance on large tables Queries optimized for data warehousing scenarios Increase I/O performance with efficient and cost-effective data storageManage concurrent workloads of ad-hoc queries, reporting, and analysis

Integrate growing volumes of dataOptimize your ETL performance byidentifying data in your largest tables Reduce the data load volumes by capturing operational changes in data Simplify your insert and update data processingProfile your information to identify dirty data

Author Reports that Have ImpactPowerful DesignersFlexible Report LayoutRich Visualizations

Manage Enterprise WorkloadEnterprise Scale PlatformCentral Deployment Strong Manageability

Deliver Personalized ReportsInteractive ReportsRendering in the Format Users WantDelivery to Location Users Want

Embed Reporting

Web Report

XML

Reporting Services 2008Deliver Enterprise Reports

New with Microsoft SQL Server 2008 Reporting Services

Experience

Design Scalable SolutionsProductivity-enhancing designersScalable infrastructureSuperior performance

Extend UsabilityUnified meta data model Central KPI manageabilityPredictive analysis

Deliver Actionable InsightOptimized Office interoperabilityRich partner extensibilityOpen, embeddable architecture

Analysis Services 2008 Drive Pervasive Insights

New with Microsoft SQL Server 2008Analysis Services

© 2009 Microsoft Corporation. All rights reserved.This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.