fubu branding deck final
TRANSCRIPT
DECK
BRAND
What began as a “bunch of hats” made by Daymond John, Keith Perrin, J. Alexander
and Carl Brown in Hollis, Queens have turned the partners of FUBU into leaders of
one of the most successful lifestyle brands of all time and the creators of an entire
category of marketing innovations that are now considered to be staples of
industry.
The earliest collection consisted of a small line of tops and hats with the
FUBU logo. By 1995, an extensive sportswear line was designed and
produced by FUBU, using raw materials imported from around the world.
With the success of the collection, distributors and investors came
calling.
At its peak in 1998, FUBU grossed over $350 million in annual
worldwide sales. Over the next two decades, FUBU has
received several honors for their entrepreneurial
achievements. These include two Congressional Awards,
two NAACP Awards, the Pratt Institute Award, the
Christopher Wallace Award, the Online Hip Hop Award
and a Citation of Honor from the Queens Borough
President.
To date, over 5,000 stores have carried the FUBU
collection and more than $6 billion dollars in
merchandise has been sold at retail.
FOR US, BY US...FOREVER
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QUALITY
PRICE
QUALITY
PRICE
MENS BRAND POSITIONING
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High Price
Low Price
Low Quality
QUALITY
PRICE
QUALITY
PRICE
LADIES BRAND POSITIONING
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FUBU RETAIL DISTRIBUTION
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• Fashion Apparel ( Ladies and Mens ) - Amrapur
• Headwear, Cold Weather Accessories, Bags - Concept One
• Platinum FUBU Eyewear (Sun + Optical) - Eye Candy Creations
• Platinum FUBU Mens and Boys Suits - Karako Suits
• Fashion Home and Bath - PEM America
• Mens and Boys Footwear - Special Collections - Genesco
• Mens and Boys Underwear, Sleepwear and Socks - Ruby Int’l
FUBU International
• Europe and UAE - Snipes Stores
• China - Samsung
• Japan - Across International
• Brazil – ABFX Brands
• South Africa and Middle East - Kana
FUBU LICENSEES
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Need Image for
Boys SleepwearNeed Image for
Pem (Home)
Need Image for
Snipes
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• FUBU x Forever 21 - 2022 Ladies, Mens, Kids Apparel & Accesories
• FUBU x Haus of Jr - Fall 2022
• FUBU 25th Anniversary at Urban Outfitters
•FUBU x PUMA- Capsule Collaboration
• FUBU x Sorella- “Where LA + NY Meet”
• FUBU x Mitchell & Ness - ‘05 Jersey Capsule Collection
• FUBU x PYER MOSS Capsule Collection for VOGUE
• FUBU “Can’t Resist a Classic” at Century 21
• FUBU Radio
• HotelFUBU
FUBU COLLABORATIONS
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Forever 21 will introduce a fresh collection featuring both
retro and current casual & activewear including
Ladies, Mens, Kids Apparel & Accessories.
FUBU X FOREVER 21
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HAUS OF JRfor c ool k ids e ver ywher e
FUBU C OLLE C TION C OMING SOON!
FUBU X HAUS OF JRFOR COOL KIDS EVERY WHERE
FUBU COLLECTION COMING SOON9
The original FUBU Urban Outfitters Collection featured
vintage FUBU. Urban Outfitters released a limited edition
collection paying homage to Ebbets Field with the
traditionally loved FUBU logo.
FUBU x URBAN OUTFITTERS25TH ANNIVERSARY
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i l
FUBU X PUMA11
In 2018, FUBU began an ongoing
collaboration with footwear brand
PUMA to create unique shoe and apparel
products.
Led by fresh iterations of the Tsugi Jun and
50th Anniversary Sued Clyde, this collabora-
tion pays tribute to iconic FUBU and PUMA
track suits with bold colors,hits of velour and a
requiste of swagger.
FUBU X SORELLA
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FUBU and Sorella have partnered for an unlikely
collaboration, weaving their respective New York and Los
Angeles vibes into a 90’s inspired capsule collection.
The twenty sporty designs pop with vibrant shades of neon,
reflective of FUBU’s storied history and Sorella’s modern flare.
British recording artist Rainy Milo and fashionista Ashley Coco
were hand-selected by Sorella founder Heather Sanders to model
the campaign.
FUBU teamed up with Mitchell
& Ness to offer knock out
athletically inspired retro
style apparel.
FUBU X MITCHELL & NESS
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Pyer Moss collaborated with FUBU featuring
a reimagined FUBU logo.
Pyer Moss was announced as the winner of the
2018 CFDA/Vogue Fashion Fund. Designer Kerby
Jean-Raymond accepted the award lauded for their
celebration of black culture in America, landing on
Vogue’s best collections of Spring 2019 list.
PYER MOSS x FUBU
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M arch, 201 9 saw the launch of the FUBU “Can’t Resist a Classic” campaign with a capsule c at Century 21 . The melding of these two fashion giants has resulted in a capsule c of iconic FUBU staples with a nod to their c e New York roots.
FUBU“Can’t R esist A Classic”
FUBU “Can’t Resist A Classic”
Century 21 Stores collaborated
with FUBU, a leading sportswear
brand of the 90s. The capsule
collection introduced 10 styles based
on classic pieces that redifined
streetwear over 25 years ago.
FUBU x CENTURY2115
FUBU celebrates the relaunch of FUBU.com,
its direct to consumer e-commerce site supported by
social media.
Licensed apparel and accessories are available at major
retailers - department stores, off price and specialty channels. 16
Hours A h e A P P
with
FUBU RADIO
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FUBU RADIO is entertaining,
empowering and connecting generations
with content, music and videos of people
whose mission is to help others stay inspired
towards success. FUBU RADIO is not just
another radio station, we are a movement.
Our mission is to entertain and empower our
audience with music and life changing content.
Our visiion is to create content that will restore the
economic, health, family and social value of it all.
Tap into the Movement -
Follow: @officialfuburadio
www.fuburadio.com
Spinning the best Old & New R&B and Hip Hop 24 Hours A Day.....
For Us By Us....
Download the app:www.fuburadio.com
Listen Now on iHeart Radio with access to over 300 million listeners globally.
hotelFUBUFounded in 2015
An inno va ality concept launching Summer 2020 na .
hotelFUBU.comhotelFUBU.com
An innovative boutique hospitality concept.
hotelFUBU
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4,580
4,900
791
SOCIAL MEDIA
OVER 50 MILLION CONSUMER IMPRESSIONS!
CARL@darealcarlbrown
J@afashionmind
1,236
37K
8K
13.4K
33.5K
1.3M
799K
691.5K
2.4M
DAYMOND @thesharkdaymond
KEITH@mrKeeyzo FUBU
FUBU RADIO
6,400
153
12.5K
69.5K
61.9K
1,675
3,958
3,249
36
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INFLUENCERSSOCIAL MEDIA DEMOGRAPHICS
AGES TOP COUNTRIES
•LOS ANGELES
•HOUSTON
•CHICAGO
•NEW YORK
•SAO PAULO, BRAZIL
•USA
•PHILIPPINES
•BRAZIL
•JAPAN
•SOUTH AFRICA
TOP CITIES
25-34
25-44
18-24
45-54
69.1%
MEN
WOMEN
•UNITED KINGDOM
39.9%
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INFLUENCERS INFLUENCERS
LALAFUBU
LIKES: 201,963FOLLOWERS: 12.7M
WINNIE HARLOWFUBU X SORELLALIKES: 437,139FOLLOWERS: 9.1M 21
INFLUENCERS
HEATHER SANDERS & KINGTRELLFUBU X SORELLALIKES: 15,417FOLLOWERS: 1.3M
BeyonceFUBU
LIKES: 57,919FOLLOWERS: 216M
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INFLUENCERS
CHRYS CHILDSFUBULIKES: 31KFOLLOWERS: 13.5K
FAT JOEFUBULIKES: 80.1KFOLLOWERS: 4.5M
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INFLUENCERS
INFLUENCERS
PARDIFUBU
LIKES: 28.9KFOLLOWERS: 879K
SAWEETIEFUBULIKES: 32KFOLLOWERS: 12.7M
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IMPACT ON CULTURE - IN RECENT MUSIC VIDEOSEven the biggest celebrities are still talking and making a connection with FUBU
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FOR LICENSING INFORMATIONCONTACT: THE BRAND LIAISON
www.thebrandliaison.com
KAREN DIAMOND
STEVEN HELLER
@fubuthecollectionfubu.com
