from undercover to official: introducing user research to your organisation
DESCRIPTION
What prevents us from doing user research? What can we do against it? How did it work out in my previous experience? I always went there to do wireframes and ended up getting plane tickets to field trips. How did it happen? This is what I'm talking about. Video version: http://ustre.am/_3MdB0:2qHqTRANSCRIPT
HELLOmy name is Adam Nemeth
SOME QUESTIONS FIRST...
Paper proto test environment
Courtesy of Eszter Könczöl @ GE
WHY DON’T WE TEST MORE OFTEN?
FEAR
FEARSof a UX Designer
LIKEwill users
my design?
UNDERSTANDwill users
my design?
REAL LIFE PROBLEMdo I answer a
with my design?
TWO PATHS
BETTER NOT TO GET FEEDBACK
https://flic.kr/p/4Dy1AC
User Experience is the set of emotions and thoughts a person goes through during contact with a system
Wikipedia, cca 2012
WILL NOT USEyour users
your wireframes
DOES YOUR WORK MAKE PEOPLE HAPPIER?
FEARSof a manager
CONTROLAm I excercising
just enough?
ROI?
LIKEwill other people
me?
FLORIDA
BUCHAREST
PRAGUE
IT DIDN’T START LIKE THIS
WIREFRAMESmost companies only ask for
ADDICTIVEresearch is
How to
user research?
23 4 5
1EXISTING SOFTWAREtest
2SOMEONE EXTERNALtest on
4 your free time
5MAKE THEM WATCH IT
SENDING A LINK WON’T DO
STORYTIME
THE PROBLEM ALREADY EXIST
INTERNAL USERS
POWERknowledge is
DANGEROUSuser research is
THE PERSON TO GO TOuser research makes you
BETTER PERSONuser research makes you a
IT’S FUN
GO OUT
MEET YOUR USERS
BUILD RELATIONSHIPS
