undercover ux slides
DESCRIPTION
London Web Meetup - Cennydd Bowles from ClearLeft speaking on User Experience. Cennydd is soon to be releasing a book on this subject so he's well versed in the very latest best practices. Once you catch the user experience bug, the world changes. Doors open the wrong way, websites don’t work, and companies don’t seem to care. Fortunately, anyone can learn the UX remedies – usability testing, personas, prototyping and so on – but, unless your organization 'get it', putting them into practice is trickier. This session will show you how to do great UX work with tiny budgets, no time, and even without official clearance.TRANSCRIPT
UNDERCOVER USER
EXPERIENCECennydd Bowles
@cennyddcennydd.co.ukclearleft.com
The UX disease
Go undercover
Ground up, not top down
Change through small victories
Delivery, not deliverables
Good today is better than great next year
Work with people, not against them
Action, not words
The undercover manifesto
Hit the ground running
Made for humans
Forgiving
Accessible
Self-evident
Predictable
Efficient
Trustworthy
Expert review
Visits per unique visitor
Entry pages
Bounce rate
Referrers
Keywords
Navigation paths
Registration / purchase conversions
On-site search
Analytics
Business research first
Understand the culture
Quick and dirty research
Data-driven personas
Design backwards
Sketch together
Go lo-fi
Test informally silverbackapp.com
Make critique work
Learn to debate
Build on success
Buy the book
17 Septemberundercoverux.com
@cennydd cennydd.co.uk clearleft.com