from local living lab to european mvno business frank bekkers mobile vikings
DESCRIPTION
@User Driven Open Ecosystems go really Local, in Mechelen (Belgium) 22nd - 23rd, 2012TRANSCRIPT
"From local Living Lab to European MVNO Business"
The biggest living lab in the world (2004)
Flanders
6 x € 300.000 = € 1.800.000 € 1.800.000 +
Research Mobile ApplicaNon
Build a Wireless City with > 500 hotspots
+ 2.000 test users
Biggest success
Alfa community of i-‐City
200 users did receive a very small budget and technical support for their dream applicaNon
A lot of the alfa’s did became an employee of one of the founding companies of i-‐City.
i-‐City 2006 (before Apple)
hWp://www.youtube.com/watch?v=kDGNLm8eAgk&feature=player_embedded
Lessons learned
• CommunicaNon is key • Hands on versus academic approach • Unpredictable • MulNdisciplinary approach works • Don’t be afraid to fail • Bringing people into one project leads to new businesses
• Partnerships
Spin-‐offs
Our spin-‐off
Our spin-‐off
i-‐City moved to IBBT (ilab.o)
What did we take from the lab
• Good people • Partnerships • The conversaNon approach with new tools like TwiWer and Facebook
• Discussion with focus groups • Trial and error • ConNnuous innovaNon • Build, test, break, rebuild, test, …
Example 1
Did start as a mini lab for KPN We build our website with 3 ex-‐alfa’s We sNll organize focus groups We found our first test user over twiWer
Growth Mobile Vikings
0
20,000
40,000
60,000
80,000
100,000
120,000
Example 2
Build with the community Open API’s for developers Test groups of users Test groups of merchants Build, test, break, rebuild, test, …
Result in one week
> 24.000 Spots made by Mobile Vikings
Products
Maybe ? Viking TV Viking Media Viking Gaming
Plans
+
Viking Research ?
European Plans
• Poland • Germany • Netherlands • ???
European Plans
• Poland • Germany • Netherlands • ???
Same approach build, test, rebuild, test …
Next big step
• Strong idenNty management • Layers
Next big step
• Strong idenNty management • Layers
For this we will need partners Academic Partners Governement Business Partners
Thank you
TwiWer : @flaorank