from liker to supporter glyn thomas more onion. outline which platforms? collecting email addresses...
TRANSCRIPT
From liker to supporter
Glyn Thomasmore onion
Outline• Which platforms?
• Collecting email addresses
• Storytelling
• Campaigning & Fundraising
• Data analysis and split testing
• Tools and technology
Which platforms?• Facebook?
• Twitter?
• Instagram?
• Pinterest?
• LinkedIn?
• Whatsapp?
• Vine? YouTube?
Collect email address• Facebook sign up option
Collect email address• Facebook sign up option
• Post suggesting people sign up
Collect email address• Facebook sign up option
• Post suggesting people sign up
• Offer an incentive
Collect email address• Facebook sign up option
• Post suggesting people sign up
• Offer an incentive
• Competition
Collect email address• Facebook sign up option
• Post suggesting people sign up
• Offer an incentive
• Competition
• Twitter lead generation cards
• Driving people to take action
Storytelling• Georgetown University research – people
active online with NGOs and charities
Storytelling• Georgetown University research – people
active online with NGOs and charities• 56% read a story on social media that made
them want to do more
Storytelling• Georgetown University research – people
active online with NGOs and charities• 56% read a story on social media that made
them want to do more• 41% watched a video• 40% saw a photo• 36% read or heard through social media
about other people taking action
Storytelling• Photos
• Videos
• Infographics
• Impact of action or donation
• Peer to Peer
Storytelling• Photos
• Videos
• Infographics
Storytelling• Photos
• Videos
• Infographics
• Impact of action or donation
Storytelling• Photos
• Videos
• Infographics
• Impact of action or donation
• Peer to Peer
Social proofCampaigning and fundraising
Social proofCampaigning and fundraising
•Share after taking action or donating
Social proofCampaigning and fundraising
•Share after taking action or donating
•Landing page crucial
Social proofCampaigning and fundraising•Share after taking action or donating•Landing page crucial•Normalise the fact that people are taking action or donating
Data & split testing• Track all URLs:
• URL builder and bitly, including share URLs
Data & split testing• Track all URLs:
• URL builder and bitly, including share URLs
• Landing page optimised and tested• FB visitors vs Twitter visitors
Data & split testing• Track all URLs:
• URL builder and bitly, including share URLs
• Landing page optimised and tested• FB visitors vs Twitter visitors
• Upworthy: 25 headlines
Data & split testing• Track all URLs:
• URL builder and bitly, including share URLs
• Landing page optimised and tested• FB visitors vs Twitter visitors
• Upworthy: 25 headlines
• Split testing social media content
Tools and technology
