from: laura smith - truth in advertising...from: laura smith subject: re: obesity research institute...

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From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016 at 4:45 PM To: Rich, Jessica L. , Engle, Mary Koelbel , j Cc: [email protected], Bonnie Patten All: In addition to the information we provided yesterday, attached please find screen shots we obtained in the process of ordering Lipozene directly from the Lipozene.com website. Attachment #1 is a packet of screen shots obtained when selecting "YES!" to the first and second promotions that are offered by Obesity Research Institute. Attachment #2 is a packet of screen shots obtained when selecting "No, Thanks" from the first promotion onward. As you will see, consumers attempting to purchase the product online are not able to obtain any information about the negative option offer prior to providing their billing information. If you have any questions, please do not hesitate to contact us. Laura Smith Legal Director 203-421-6210 | [email protected] truthinadvertising.org | @TruthinAd | facebook.com/truthinad On Thu, Apr 7, 2016 at 11:12 AM, Laura Smith <[email protected] > wrote: Dear Ms. Rich, Ms. Engle, and Mr. Jacobs: Please see the attached letter. Sincerely, Laura Smith Legal Director 203-421-6210 | [email protected] truthinadvertising.org | @TruthinAd | facebook.com/truthinad

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Page 1: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016

From: Laura SmithSubject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al.

Date: April 8, 2016 at 4:45 PMTo: Rich, Jessica L. , Engle, Mary Koelbel , jCc: [email protected], Bonnie Patten

All:

In addition to the information we provided yesterday, attached please find screen shots we obtained in theprocess of ordering Lipozene directly from the Lipozene.com website. Attachment #1 is a packet of screenshots obtained when selecting "YES!" to the first and second promotions that are offered by ObesityResearch Institute. Attachment #2 is a packet of screen shots obtained when selecting "No, Thanks" fromthe first promotion onward. As you will see, consumers attempting to purchase the product online are notable to obtain any information about the negative option offer prior to providing their billing information.

If you have any questions, please do not hesitate to contact us.

Laura SmithLegal Director 203-421-6210 | [email protected] | @TruthinAd | facebook.com/truthinad

On Thu, Apr 7, 2016 at 11:12 AM, Laura Smith <[email protected]> wrote:Dear Ms. Rich, Ms. Engle, and Mr. Jacobs:

Please see the attached letter.

Sincerely,

Laura SmithLegal Director 203-421-6210 | [email protected] | @TruthinAd | facebook.com/truthinad

Page 2: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016
Page 3: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016
Page 4: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016
Page 5: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016
Page 6: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016
Page 7: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016
Page 8: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016
Page 9: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016
Page 10: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016
Page 11: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016
Page 12: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016
Page 13: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016

                                                 

Page 14: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016

                                       

Page 15: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016

                                               

Page 16: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016

                                 

Page 17: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016

                                 

Page 18: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016

                                 

Page 19: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016

                                 

Page 20: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016

   

                             

Page 21: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016

                                 

Page 22: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016

   

                           

Page 23: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016

                                 

Page 24: From: Laura Smith - Truth In Advertising...From: Laura Smith Subject: Re: Obesity Research Institute - Violations of 2005 Order in FTC v. FiberThin, LLC et al. Date: April 8, 2016