from insights to action - albert chou
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From Insights to Action
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Can you tell me:
•Are you doing better•Are you staying the same•Are you doing worse
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Measuring Performance in Social
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Data in a Vacuum is Meaningless
• $1 Million
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Scope?
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Scope and History leads to Discovery
What do you mean I have just 1 million dollars?
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What is a number without Scope and History
• HTC: 2 Billion 4th QTR Revenue
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What is a number without Scope and History
• HTC: 2 Billion 4th QTR Revenue
• Apple: 36 Billion 4th QTR Revenue
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What is a number without Scope and History
• HTC: 2 Billion 4th QTR Revenue
• Apple: 36 Billion 4th QTR Revenue
• Samsung: 52 Billion 4th QTR Revenue
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What is a number without Scope and History
• HTC: 2 Billion 4th QTR Revenue
• Apple: 36 Billion 4th QTR Revenue
• Samsung: 52 Billion 4th QTR Revenue
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The Numbers Challenge
• January +10%•February -10%•March +10%•April -10%•May +10%• June -10%
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The Numbers Challenge
• January +10%
• February -10%
• March +10%
• April -10%
• May +10%
• June -10%
JanuaryFebruary
MarchApril
MayJune
9000
9200
9400
9600
9800
10000
10200
10400
10600
10800
11000Reach
Reach
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Great! What is Expion going to do for me?
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Future of Data AnalyticsVisualization• Quadrant Chart = Ranking• Bollinger Bands = Out of Norm• Heat Geo Maps• Infographic • Animated Story
Data Insight• Drill down to user, posts, tweets, geo-
location• Phrase Clouds• Predictive Time: Brand and Fan Posts• Exception Alerts for Plus over norm• Emerging Patterns
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Future of Data AnalyticsData Sources• Connected Channels• Full Twitter Fire hose• Networks: Tumblr, Instagram, Disqus,
Blogs,..• Websites: Webtrends, Google Analytics,
…• Listening: Sysomos, Radian 6, ….• Networks: Weibo, Mixi• Review Sites: Yelp, Google, Trip
Advisor, ..• Any internal source: Sales, Service• Any Web API source
Platform• Laptop, Tablet, Big Screen, Mobile
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1. HUMAN2. DATA3. EFFICIENCY
Challenges to Being Smart Social