frocomm new media summit 2011

8/8/2019 Frocomm New Media Summit 2011

http://slidepdf.com/reader/full/frocomm-new-media-summit-2011 1/4

Register online: www.rocomm.com.auContact us: 02 9476 3333

AmericAn express

cisco systems

Hill & Knowlton

KlicK communicAtions

lowy institute

medtronic

motion picture compAny

nAB

news mAgAzines

nsw police Force

peopleBrowsr

rAdicAl love

repuBlic oF everyone

sr7

tourism QueenslAnd

vicroAds

vogue.com.Au

weigHt wAtcHers

N MaSmm 2011

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Frocomm’s 4th Annual New Media Summit 2011da pr: , ha. th h k a h pr , a

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9.10 – 9.50

Mandi Bateson, Digital DirectorHill & KNowltoN

9.50 – 10.30

Jodee Rich, Founder

PeoPleBrowSr

10.30 – 11.10

Wing H Cheung,

Senior Manager, Digital Strategy

NAB

11.40 – 12.10

Gerry McCusker, Author o

“PR Disasters” & Founder

eNgAge orM

12.10 - 12.40

Mandi Bateson, Digital Director,

Hill & KNowltoNThomas Tudehope, DirectorStrategy and Engagement, Sr7Strath Gordon, Director, Public Afairs,

NSw Police Force

11.10 – 11.40

12.40 – 1.35

9.00-9.10 cha, r maha, dak u Conversation Starter

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th 5 a a pr a The top 5 ways to generate value or your organisation rom social media:Community Building - Product Research - Customer Service – 2 wayCommunication – Transparency

4.10 – 4.20 Delegate discussion session; delegates prepare questions or theupcoming panel

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Social networks oer huge audiences, but eyeballs are not thesame as engagement

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How will digital engagement and communication drive yourorganisation?

How can you defne and plan digital into your strategic communications?

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One bad blog review can attract huge visitor numbers, pushing “bad news” to the top o search engine fnds. But what i you could keep negative commentary o the frst page o Google? Is creating positive content and buying search terms to bury negative stu air play?

Gerry will explain the ethical ways to create positive digital assets and equity and the prosand cons o Search Suppression. And he’ll discuss the underhand tactics and negativeconsequences o laundering social media and search engine fnds. Search suppression is anew and controversial digital PR practice; don’t miss this compelling session.

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Be honest, and get fred. Be open, and lose a sponsorship.Is Twitter worth the hassle?

How can PRs engage with social networks eectively and ethically?

Morning Break

Lunch

Will P R own soc ial me dia?

What is my digit al st r at e gy ?

C an pe ople c he at t he sy st e m?

What ar e t he r isk s?

1.35 – 2.20

Reichel Cheslett, Head o Digital

weigHt wAtcHerS AuS2.20 – 3.00

Nic Frankham, Director o Public Afairs,

Australia and New Zealand,

AMericAN exPreSS

3.00 – 3.30

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Weightwatchers case study: in this presentation Reichel discussesthe challenges and opportunities o building an engaging,supportive and caring online community

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In this case study o online engagement, Nic will discuss the American Expressdigital journey, covering online activation in USA and Asia Pacifc. Nic will showcaseAmerican Express Australia’s use o a Facebook centred campaign oering $100,000in grants and tickets to The Oprah Winrey Show at The Sydney Opera House

Aternoon tea/cofee

what r ole f or online c ommunit ie s?

What doe s F ac e book of f e r ?

3.30 – 4.10Fergus Hanson, Research Fellow &

Director o Lowy Polling, Lowy Instituteor International Policy

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Drawing on primary research rom Governments in the US, UK

and Canadian oreign ministries, Fergus argues that there are hugeopportunities or Government departments and Ministries when itcomes to the web based communication: what are the lessons learntrom the overseas experience?

How c an Gov e r nme nt e ngage online ?

What’s the strategic business c ase f or soc ial media?



4.10 – 4.50

Fergus Hanson

lowy iNStituteCraig Shim, Manager o Market Activation

touriSM QueeNSlANdKerryn Burke, Corp Comms & Brand Mgr

MedtroNic AuStrAlASiA Linda Horiuchi, Senior PR Manager APAC

ciSco SySteMS

5.00 – 6.30

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pa Q&A :

The panel members will discuss their online communications experiences,research and campaigns, and share their ideas and suggestions or best practice.

Drinks reception and networking

What c an I le ar n f r om ot he r s?

9.00 – 9.35

Dan Ilic, Founder,

MotioN Picture coMPANy

9.35 – 10.10

Jarod Green, Director, Radical Love &

Creator o

“BeAcHed Az”

10.10 – 10.40

Dionne Lew, Director, Communications,

VicroAdS

11.10 – 11.50

Kim McKay, Founder,KlicK coMMuNicAtioNS

11.50 – 12.30Kim McKay, Founder,

KlicK coMMuNicAtioNSMark Kelly, Group Publisher - Liestyle,

NewS MAgAziNeSDamien Woolnough, Editor,

Vogue.coM.Au

1.30 – 2.00Christian Kerr, Journalist,

tHe AuStrAliAN

2.00 – 2.30

Ben Peacock, Founder,

rePuBlic oF eVeryoNe

2.35 – 3.20

12.30 – 1.30

10.40 – 11.10

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In his presentation Dan will suggest that PR practitioners will need to re-think they waythey communicate as people are using the written word less and less to communicatetheir message, and begin to use video as the preerred communications medium.

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The web is an aordable communication solution and you control the content.But, how can you build an audience, and how can you move beyond the “viralvideo” mindset that seems so alluring but has so many challenges? Jarod willdiscuss strategies or creating, distributing and publicising online content

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a ha pr a k? The web oers many opportunities or engaging with onlinepublishers; in this presentation Kim will discuss a number o recentcase studies and set the scene or the panel discussion that ollows

wha’ ab a?

How is the traditional media reaching out to a new generation o onlinereaders and making the experience more interactive and engaging?

What is new about new media, and what are online editors looking or?

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WikiLeaks has changed the media industry and the news dynamic bypublishing secret, classifed documents and videos; i WikiLeaks publishesclassifed US Military material, will every organisation need to understand thatevery document (or video) has the potential to be a public document?

B’ a a ha!

Ben’s company, Republic o Everyone, won an award on The Gruen Nation or aparty political video they created to encourage people to vote or The Greens;the video has clocked up over 100,000 hits on YouTube. Ben will discuss the

opportunities and challenges o social media and oer the lucky door prize winnera strategy session to discuss how you can get smart with social media!

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why should I use v ide o?

how c an I spr e ad t he

me ssage online ?

How is t he we b c hanging t he e st ablishe d me dia?

What int e r e st s Online E dit or s?

Will my or ganisat ion appe ar on Wik iL e ak s?

How c an B e n he lp me ?

How c an I ge t int e r nal st ak e holde r s t o suppor t digit al P R ?

Day 2: Wednesday 23rd March 2011 d a a & a

9.00 o ak h cha



Dates: ta 22 & wa 23 mah 2011

Venue: wa, Hk ra, th rk, s

ea-b a $995 + (rate valid until 7th March) = $1094.50 (incl of gst)

Rate after 8th March $1195 +gst

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FAX: FAX back this form to: 02 9476-3444

WEB: www.frocomm.com.au

EMAIL: Send your details to [email protected]

Enquiries: Glen Frost on Tel: 02 9476-3333

Registration Form: Frocomm’s 4th Annual New Media Summit 2011

Cancellation policy: I you are unable to attend this conerence another person can take your place. I you cancel your place we will reund the amount you have paid less an administration

ee o $100 per person; please notiy us in writing at least 15 days prior to the event. Cancellations received in writing within 15 days o the event will receive a 50% reund. FrocommAustralia

undertake to ensure that the program is correct at the time o the summit. Due to circumstances beyond our control, we may need to alter the program prior to the event and reserve theright to do so without notice. We also reserve the right to cancel or postpone the event, in which case you will receive a ull reund.

frocomm new media summit 2011

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