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Changing

summit 2011mEdia

23 & 24 March 2011Kings Place, YorK WaY, london

creative and coMMercial strategies for a post digital age: What Works,

What doesn’t, What’s next?

dear delegate

It is with great pleasure that I welcome you to the Guardian’s Changing Media Summit 2011. Now in its sixth iteration, the summit will for the first time this year run across two days. It’s no surprise given the complexity of the modern media landscape that we need more time and more space in which to cover the key issues driving change and opportunity in our industry. And cover them we will. From the transformational impact of on demand mobile content and the maturation of smart phone and tablet technologies to the emergent opportunities in expanding global territories and the rise of connected TV platforms, the Changing Media Summit will provide you with a blueprint for success in an increasingly tumultuous digital world.

As you’ve come to expect, we’ve secured some of the biggest names in the business to impart their pearls of wisdom across the two days. From Dennis Crowley, founder of the fast growing location-based social gaming platform foursquare to Adam Crozier, CEO of ITV, Google’s head of mobile Ian Carrington, Tricia Powell, CMO of Disney and arguably the busiest man in media at the moment AOL’s CEO Tim Armstrong. These media powerhouses will be joined by a host of peers and contemporaries who will debate the wider issues driving creative and commercial opportunity in the digital world. During the course of a packed two-day schedule, you will hear a range of viewpoints, strategies and perspectives. Some of these you will agree with, others you may not. This is your event and the conference agenda is designed to allow you to interact with our speakers so please take advantage of the chance to pose your questions. There will also be plenty of time throughout the event for networking with peers. Feedback forms have been provided in your programme pack. I would be very grateful if you could take the time to fill these in before you leave today. Your feedback ensures we continue to create the highest quality of events you have come to expect from MediaGuardian. Finally, I would like to take this opportunity to thank you for registering for the Changing Media Summit 2011 and wish you a valuable and enjoyable event. Kindest regards,

Robin Hough Head of media events

P.S. Join the discussion on Twitter using #CMS2011

09.30 - 09.40 chair’s opening reMarks

Rory Cellan-Jones, technology reporter, BBC

09.40 - 09.50 WelcoMe froM the gUardian

Alan Rusbridger, editor-in-chief, the Guardian

09.50 - 10.20 opening keYnote

Navigating the creative, commercial and technological challenges of the post-digital age: What works, what doesn’t and what’s next? Adam Crozier, CEO, ITV

10.20 - 10.40 presentation

Madhav Chinnappa, strategic partner development manager, Google News & Books

10.40 - 11.10 Morning Break

11.10 - 12.20 keYnote panel deBate Making money in modern media: How do you turn audiences and communities into consumers? >> Paywall vs subscription vs freemium vs bundle vs open - who will win the battle of the business models?

>> Is Murdoch right? Have we been tricked by technology firms into trading analogue pounds for digital pennies?

>> How has digital reshaped the legal landscape in media and what impact has this had on revenue generation?

>> How much of an impact does piracy continue to have on digital revenues? Are so-called content farms a new breed of pirates?

>> How much of a game changer are tablets and other disruptive technologies and delivery mechanisms in terms of revenue generators?

>> Does traditional media understand the web? Does new media understand how to make money?

Introduced by: Staffan Ekholm, CEO, MovingMedia+ Moderator: Dan Sabbagh, head of media and technology, Guardian News & Media Paul Hayes, managing director, commercial, News International Stevie Spring, chief executive, Future Publishing Christian Hernandez, director of partnerships, Facebook Paul Bascobert, president, Bloomberg Businessweek Graham Hann, partner, technology and media, Taylor Wessing

12.20 - 13.20 Break oUt sessions 1&2

Break oUt session 1 – hall one

Media is broken. How can we make it work for publishers and advertisers?Consumers have more control over their media experiences than ever before. With the proliferation of time-shifting devices, platforms and sources of video content, marketers are challenged to find new and engaging ways to reach consumers. This panel will shed light on the current state of the media, the shifts in content creation and consumption and how leading brands are tapping influence to engage consumers and shape opinion at scale.

Introduced and moderated by: Troy Young, president, SAY Media Jean-Paul Edwards, executive director, futures, Manning Gottlieb OMD Gino Fisanotti, director of marketing, UK & Ireland, Nike Mat Morrison, head of social media, Starcom MediaVest Group Krista Madden, founder, Handpicked Media Mark Creighton, chief operating officer, Mindshare

Break oUt session 2 – hall tWo

What does the future sound like? Creative and commercial opportunities in the music and audio industries >> As revenues generated by direct distribution of music content continue to freefall, which strategies and models are emerging that can effectively take up the shortfall?

Clive Dickens, COO, Absolute Radio Alexander Ljung, CEO, SoundCloud Paul Smernicki, director of digital, Universal Music UK Feargal Sharkey, chief executive, UK Music

13.20 - 14.20 lUnch

14.20 - 14.40 afternoon keYnote presentation and intervieW

Richard Pinder, COO, Publicis



Next generation gaming: Convergence and innovation in the gaming sector >> How will creative and technological innovation continue to drive revenue growth in the sector?

>> Are games consoles and platforms destined to become the entertainment centre piece of the living room?

>> How are commercial opportunities opening up to brands and content owners within mobile and console gaming?

Moderator: Keith Stuart, games correspondent, the Guardian David Rose, CEO, We R Interactive Torsten Reil, CEO, NaturalMotion Sanjay Sarathy, senior vice president, marketing, Vindicia Justin Johnson, CTO, Playmetrix


Global media and emerging territories: Strategies for successfully turning your audience and consumer base from millions to billions Amanda Palmer, executive director, Doha Film Institute/Doha Tribeca Film Festival Verity Evans, global creative brand strategist, Venture Three Dan Heaf, digital director, BBC Worldwide Tatiana Schibuola, director, CAPRICHO Måns Tesch, founding partner, Tesch Tony Chambers, general manager, emerging markets, The Walt Disney Company

15.40 - 16.00 afternoon Break

16.00- 17.20 closing keYnote panel deBate

Finding, funding or being the future? Where’s the next big idea coming from? Moderator: Rory Cellan-Jones, technology reporter, BBC Ralph Rivera, director, digital media, BBC Future Media & Technology Tricia Wilber, CMO, EMEA, The Walt Disney Company Frank Rose, author of ‘The Art of Immersion’ Marc Giusti, group chief digital officer, Leo Burnett

17.20 - 17.30 chair’s closing reMarks

17.30 - 19.00 drinks reception

prograMMe – daY one

prograMMe – daY tWo

09.30 - 09.35 chair’s opening reMarks

Kate Bulkley, media and technology analyst and commentator

09.35 - 09.55 keYnote presentation and Q&a

Steven Kydd, executive vice president, studios, Demand Media

09.55 - 10.55 keYnote presentations and panel deBate

Next generation technology: How do we stay ahead of the curve?>> How are digital technologies, digital platforms and digital consumers continuing to reshape the way we create, deliver and make money out of content?

>> Can traditional media companies and their strategies compete with a new breed of digital innovators?

Moderator: Kate Bulkley, media and technology analyst and commentator Rob Grimshaw, managing director, FT.com Tom Laidlaw, CEO, Videojug Mattias Miksche, CEO, Stardoll Media Catherine Powell, SVP & general manager, media distribution, EMEA, The Walt Disney Company

10.55 - 11.20 Morning Break


What does the future of connected TV look like?>> How will internet connected television change the way we watch TV?

>> What is the opportunity for content providers to reach the nation’s TV screens in a connected TV world?

>> How will ‘free-to-air’ models develop to enable a wide range of content?

Richard Halton, CEO, YouView

11.40 - 12.20 panel session

The creative and commercial future of content: How will content be made and monetized? Moderator: Kate Bulkley, media and technology analyst and commentator Tom Thirlwall, CEO, Big Balls Films James Kirkham, co-owner and managing director, Holler Matt Jagger, partner, Naked



Creative insight: How can you combine new technology and creative engagement to better understand, target and engage with consumers and audiences?>> How has data-led technology revolutionised the role of advertising and its ability to be impactful?

>> With audiences now literally moving targets thanks to on demand mobile media what are the best ways for marketers to reach consumers?

>> How can brands and agencies capture the hearts and minds of consumers who’s natural impulse is now to interact and participate?

Daniel Stephenson, senior director of category development, Specific Media Tom Eslinger, worldwide interactive creative director, Saatchi & Saatchi Ed Elworthy, brand communications director, global football, Nike Ed Pellew, head of advertising, O2 Amelia Torode, managing partner and head of strategy & innovation, VCCP & chair, IPA Strategy Group


Getting connected: What creative and commercial opportunities are opening up around next generation video content and connected TV? >> How will web-enabled content devices and platforms change the way video content is funded, created, consumed and above all monetized?

>> Are established and trusted channel brands in a gradual but terminal decline in the face of the rise of search, discovery and recommendation based portals?

>> How will a greater ability to understand and target consumers of web-enabled content impact on advertiser relationships with video and TV content?

Moderator: Kate Bulkley, media and technology analyst and commentator David Lynn, EVP & MD, MTV Networks UK & Ireland & Australia & New Zealand Gene Hoffman, CEO, Vindicia Chris Law, managing director, Warner Bros. Television & Digital Distribution UK Richard Davidson-Houston, head of online, Channel 4 Richard Halton, CEO, YouView

13.20 - 14.20 lUnch


The Mobile Revolution Ian Carrington, head of mobile, EMEA, Google



Creative exchange: In a world where the only limit is your imagination how have digital technologies changed our understanding of creativity? A special effects wizard, a tech developer and a creative director walk into a conference room – the punchline?: A showcase of some of the finest Creative digital has to offer and a discussion of what it takes to make something both beautiful and meaningful in the digital age.

Moderator: Will Gompertz, arts editor, BBC William Sargent, CEO and co-founder, Framestore Dan Catt, trouble maker, the Guardian Grégory Titeca, creative director/R&D, Happiness Brussels


There’s an app for that: How do you create, manage and monetize tablet, mobile and web-based apps? >> How do you get content right for specific applications? And how do you get your apps to function across multiple platforms?

>> Are apps a fad, the future or just another part of the mix?

Moderator: Alistair Crane, CEO, Grapple Mobile Chris Thorpe, founder/technologist, Art Finder Mike Saunders, director of digital media, Royal Botanic Gardens, Kew Juan Lopez-Valcarcel, director digital products and consumer technology, Pearson Michael Burgess, head of digital, Seven Squared Ian Carrington, head of mobile, EMEA, Google

15.40 - 16.00 afternoon Break

16.00 - 16.30 keYnote address and intervieW

The future of Mobile, Social and Location Foursquare CEO and Co-founder Dennis Crowley will talk about the explosive growth of location-based services over the past year, and how merchants and brands can connect with the millions of users “checking in” all over the world. He will also discuss where he sees the location space going in 2011 and how Foursquare plans to stay ahead of the curve.

Dennis Crowley, founder, foursquare

16.30 - 17.00 closing keYnote presentation and intervieW

Tim Armstrong, CEO, AOL Arianna Huffington, president and editor-in-chief, The Huffington Post Media Group

17.00 - 17.00 chair’s closing reMarks

speakers

Tim Armstrong, CEO, AOL

Tim is responsible for setting strategy and overseeing the businesses and day-to-day operations of AOL. In December 2009, he took the company public with a listing on the NYSE.

Tim joined AOL in April 2009 from Google, where he was president of the Americas operations, overseeing North American and Latin American advertising sales and marketing. Tim was a member of Google’s Operating Committee, the company’s executive team.

Prior to Google, Tim was VP of sales and strategic partnerships for Snowball.com, and director of integrated sales and marketing at Starwave’s and Disney’s ABC/ESPN internet ventures.

Paul Bascobert, president, Bloomberg Businessweek

Paul became president of Bloomberg Businessweek, a leading global business media organisation, in January 2010. As president, he is responsible for the strategy, revenue, and operations of Bloomberg Businessweek and for driving financial and circulation growth.

Prior to joining Bloomberg Businessweek, Paul was chief marketing officer for the consumer media group of Dow Jones & Company, a division of News Corporation. Under his leadership, Paul increased circulation and created new revenue opportunities for The Wall Street Journal, Barron’s, WSJ.com, MarketWatch.com, and Barrons.com. He is credited with helping the Journal become the newspaper with the most paid circulation in the US.

Kate Bulkley, media and technology analyst and commentator

An award-winning business journalist, Kate contributes to national UK newspapers and writes regularly for specialist publications, including DTVE, Hollywood Reporter and Broadcast Magazine in the UK.

Kate was previously international editor for pay TV title Cable World magazine; media editor for European Business News, a 24-hour, pan-European channel, owned by Dow Jones & Co., where she created and co-presented the award-winning media show, Media Report.

Kate is past chairman of The Broadcasting Press Guild, where she remains on the executive committee and is awards secretary for the Guild’s annual Television & Radio Awards.

Michael Burgess, head of digital, Seven Squared

Mike has been working in digital for over 15 years. Training as a web usability analyst in Silicon Valley, California, he returned to the UK and entered the media world working at EMAP. There he worked across a broad range of magazine titles, launching digital brand extensions for Heat, Empire, Q, Kiss, FHM and many more. Mike also pioneered the use of mobile web for EMAP’s brands and with Seven Squared launched the world’s first tablet only magazine, Project, which hit number 1 in the iTunes chart globally.

Ian Carrington, head of mobile, EMEA, Google

Ian is a veteran in digital advertising with over 14 years experience including over 9 years in search marketing. Ian started work at Google 7 years ago and was responsible for verticalising the UK business. He then went on to run the finance team across Europe, considered Google’s most advanced sector globally and also led several key global projects around monetization.

Ian has now formed the mobile ad sales team in Europe where he is responsible for growth and strategy in this exciting sector.

speakers

Dan Catt, trouble maker, the Guardian

Dan lives in Shrewsbury (with his wife, 3 children and no dog), works in London (for the Guardian), wishes he lived in Scotland (on an island) and has recently moved back from San Francisco (where he worked for Flickr for 3 years). The weather in Shrewsbury works out to be roughly an average of the other three, which is nice.

His interests include working with data, maps, the paper-net, terrible art, the BBC Micro (model B) computer game Elite, loose coupling, parentheses (the over-use of) and out of band communication channels, sometimes all at the same time.

Rory Cellan-Jones, technology reporter, BBC

Rory has been reporting on business and technology for the BBC for 20 years. He has worked on everything from the Money Programme, to Newsnight and the Today Programme - but mainly for national TV news bulletins.

Since 2007 he has been the BBC’s technology correspondent with a brief to expand the corporation’s coverage of everything from new games consoles and mobile phones to social networking and online privacy. He broadcasts on many radio outlets, writes frequently for the BBC website and has a popular technology blog, dot life.

Tony Chambers, general manager, emerging markets, The Walt Disney Company

As general manager for the emerging markets, Tony is responsible for all TWDC operations in the Middle East, Israel, Africa, Turkey, Greece and Cyprus.

Tony has a 15 year career at Disney, with his previous role as general manager, emerging markets for Walt Disney Studios Motion Pictures (WDSMP). In addition to these emerging markets responsibilities, he was also responsible for all sales and distribution activities for the WDSMP business across EMEA and significantly increased regional performance.

Madhav Chinnappa, strategic partner development manager, Google News & Books

Madhav Chinnappa joined Google in August 2010 to work on expanding Google News’s relations with publishers. Madhav has worked in the news industry since 1994 - first in the launch team of Associated Press Television (APTV), a year in M&A at United News & Media and over 9 years at BBC News, most recently as head of business development and rights. At the BBC, Madhav was responsible for all main news agency agreements and also with distribution of BBC News content to digital platforms.

Alistair Crane, CEO, Grapple Mobile

Alistair Crane is the CEO of Grapple Mobile. Grapple work with brands, agencies and businesses to develop cross platform mobile applications. Clients include XBOX, BT and Premier Inn.

Before Grapple, Alistair was the head of media solutions at NAVTEQ which was later acquired by Nokia for over £5bn, and prior to that one of the first members of the launch team for Blyk, an advertiser funded mobile network, founded by the ex-president of Nokia.

Alistair began his career in advertising by working for Northern & Shell, publishers of OK! Magazine, The Daily Express and The Daily Star.

Mark Creighton, chief operating officer, Mindshare

Mark joined Mindshare in 2010 as COO, where he is responsible for leading the continuing evolution of the agency offering, creating new ways of working across the agency’s major divisions The Exchange, Business Planning and Invention.

Mark joined i-level in 2003 to direct relationships with BT before leading the successful new business campaigns. In 2006, Mark was appointed managing director of i-level responsible for the overall operational control of the group’s media, search and affiliate divisions. Leading a pioneering team of 120 people, Mark evolved i-level’s proposition through the creation of its social media division, Jam and development of its data and analytics capabilities.

speakers

Adam Crozier, CEO, ITV

Adam joined ITV Plc as chief executive in April 2010. He is currently leading a company-wide transformation plan which will fundamentally change ITV over the next five years.

Before joining ITV, Adam was chief executive of Royal Mail Group where he led Royal Mail’s transformation to a company making £1m every working day and delivering on its quality of service targets.

Prior to Royal Mail, he was chief executive of the Football Association while between 1988 and 1999 he held a number of senior roles at Saatchi & Saatchi, including joint chief executive from 1995.

Clive Dickens, COO, Absolute Radio

With over 25 years experience within the media sector, Clive’s genuine passion for the industry is universally acknowledged. In his role as COO, he drives Absolute Radio to develop groundbreaking technical innovations plus award-winning programming and marketing campaigns.

Clive oversees all the station’s major digital initiatives including One Golden Square Labs, a new digital working group set up to promote innovation and fresh thinking in the radio and entertainment sectors. The group develops applications for the web and new and emerging platforms, including mobile, wi-fi radio, and next-generation DAB. OGS Labs has an open-source approach and actively encourages involvement from the digital community.

Staffan Ekholm, chief executive officer, MovingMedia+

Staffan is the CEO of MovingMedia+, responsible for bringing the company’s flagship product Mag+ to leading publishers around the world. Prior to joining MovingMedia+, Staffan was the CEO of content management vendor Roxen Internet Software, a position he held between 2003–2009. Earlier Staffan held various senior positions at the international web agency Framfab (today LBi International) over six years. Staffan has led business development and/or strategy consulting in connection with digital media since 1995.

Tom Eslinger, worldwide interactive creative director, Saatchi & Saatchi

Tom works across Saatchi & Saatchi’s worldwide digital capability and is based in London. He has worked across the S&S network, with both a worldwide focus across network clients for integrated creative, strategy and operations, and an EMEA focus with respect to UK and European clients to develop integrated digital initiatives and programs.

Tom has been a creative director for Saatchi & Saatchi since joining in 1998. He was appointed in 2002 to the worldwide creative board of Saatchi & Saatchi and leads the creative growth of Saatchi & Saatchi’s worldwide digital team.

Jean-Paul Edwards, executive director, futures, Manning Gottlieb OMD

Jean-Paul has worked in the digital media sector since 1997 when the founded the agencies’ online and new media division.

Since 2003 he has worked in a futures role to understand the evolving communication landscape and provide clients with valuable insight into the impact of new technology on media and marketing. This used to be things like mobile and social media, nowadays the focus is on topics such as the impact of real time advertising models and the semantic web.

Dennis Crowley, co-founder and CEO, Foursquare

Dennis is the co-founder and CEO of Foursquare. Previously, Dennis founded Dodgeball, one of the first mobile social services in the U.S., which was acquired by Google in 2005. He has been named one of the “Top 35 Innovators Under 35” by MIT’s Technology Review magazine (2005) and has won the “Fast Money” bonus round in the TV game show Family Feud (2009). His work has appeared in The New York Times, The Wall Street Journal, Wired, Time Magazine and Newsweek. He is currently an adjunct professor at NYU’s Interactive Telecommunications Program (ITP).

speakers

Marc Giusti, group chief digital officer, Leo Burnett

Marc joined the board of the Leo Burnett Group in March 2009. His focus is to evolve the creative agency model, product and portfolio; offering Leo Burnett’s clients the finest integrated thinking that today’s multi-platform marketing demands.

Recognised in Campaign Magazine’s ‘A’ List, Marc has over 15 years integrated communications experience with some of the biggest clients in the world. He’s a board director of the Institute of Practitioners in Advertising (since 2007) and is vice chairman of the IPA Digital Creative Group (since 2006). Marc is a regular judge and commentator on how creative cultures and services will evolve the client-agency-audience relationship.

Will Gompertz, arts editor, BBC

Will is the BBC arts editor. He regularly appears on programmes such as the BBC News, Newsnight and Radio 4’s Today Programme. Before joining the BBC in 2009, Will was a director at Tate, where he was responsible for Tate Online, and Tate Etc. At the 2009 Edinburgh Fringe Will wrote and performed a stand-up comedy show about modern art called Double Art History. He has been a board member of the National Campaign for the Arts, editor of culture-shot.co.uk, and founded Shots magazine. Will was voted one of the world’s top 50 most creative people by New York’s Creativity Magazine.

Richard Halton, CEO, YouView

Richard has day to day operational responsibility for YouView TV Ltd (formerly Project Canvas). YouView is backed by the BBC, ITV, BT, Channel 4, TalkTalk, Arqiva and Channel 5 and will launch a new subscription free internet-connected TV service to UK homes early next year. Richard was responsible for leading the development of YouView from the start, achieving widespread industry support from device manufacturers to content producers.

Previously Richard led the BBC’s corporate strategy team responsible for emerging platform and commercial strategy and has been instrumental in developing the BBC’s editorial, technology and business strategy over the last ten years.

Graham Hann, Partner, Technology and Media, Taylor Wessing

Graham is a partner in Taylor Wessing’s global Technology and Media practice. Graham advises on all aspects of digital law including IP, online regulation, privacy/data protection, online gambling, commercial agreements and IT projects including outsourcing. Graham works with major brand owners through to internet startups, and has particular experience of working with US businesses expanding in Europe. Graham was previously head of legal at an internet portal owned by a major publisher, has a degree in computer science and worked as a computer programmer before becoming a lawyer. Graham enjoys travel, and playing and following football but for his sins remains a lifelong Nottingham Forest fan.

Rob Grimshaw, managing director, FT.com

Rob was appointed managing director of FT.com in June 2008. As the FT board representative for FT.com he is responsible for the website’s commercial performance and overall strategy. Prior to this, Rob was a member of the FT.com executive leadership team and was advertising strategy and global online director.

Rob joined the Financial Times in 1998 and has held a series of commercial roles within the business, including head of global key accounts and client sales and head of global advertising strategy and operations.

Verity Evans, global creative brand strategist, venturethree

Verity is strategy director at venturethree, one of the world’s leading brand consultancies. She has been leading venturethree’s strategic input for clients across the media sector, with clients ranging from famous names in television, newspapers, cinema, retail, music, events, mobile communications, apps and social networks. In India, she helped to lead the rebrand of Star Plus, revitalising the channel and helping it regain its number one spot. In the UK, she works for major high street retailers like the bookstore chain Waterstone’s and the entertainment retailer hmv.

speakers

Paul Hayes, managing director, commercial, News International

Paul is managing director at News International Commercial, with responsibility for the profitability and day-to-day running of all News International newspapers and websites.

He was previously MD of Times Media with responsibility for the profitability and day-to-day running of The Times, Sunday Times and Times Online including editorial strategy, marketing, database marketing, circulation and distribution, and all B2B revenue for newspapers and websites.

Paul rejoined News International in 2000 as general manager, Times Newspapers Ltd, where he was responsible for the commercial management of the broadsheet newspapers, their magazines and online brands.

Gene Hoffmann, chairman and CEO, Vindicia

Gene is chairman and CEO of Vindicia, a leading provider of SaaS billing solutions for digital merchants.

Prior to Vindicia, Gene co-founded eMusic in 1998, where he served as president and CEO until selling the company to Universal/Vivendi.

Gene was featured on the cover of Forbes Magazine as a member of the July 1999 e-Gang. He was named one of the 100 most influential entrepreneurs in technology in Upside Magazine’s November 2000 Elite 100.

Before founding eMusic, Gene was director of business development and director of interactive marketing of PGP. He joined PGP when it acquired PrivNet, an internet privacy software company that he co-founded.

Matt Jagger, head of entertainment and branded content, Naked

Before joining Naked to head up its branded content and entertainment division, Matt was a 15 year veteran of the music industry. He started as a lawyer specialising in the nascent dance music scene and in 1996 set up his own music company. In 1998 Matt was appointed MD of his biggest client Ministry of Sound.

Matt joined Universal Music Group in 2003 as one of its 5 UK directors and was given the role of VP Mercury Records and MD of business development. In 2005 Matt was made MD of Apollo Records, Universal Group’s New Media label.

Justin Johnson, CTO, Playmetrix

Justin is CTO and co-founder of Playmetrix, the game analytics service currently in Beta. Justin is also co-founder of sister companies Outso (social games developer) and Lockwood (digital publisher) and has racked up 22 years experience in the games industry. Justin’s mission is to convert innovative technology into capital, to deliver technological solutions to people who need them and to facilitate the social and play needs of the people of the world.

Justin specializes in gaming technology in its many forms with skills including many flavours of business development, team/project management and software engineering. His focus is on online social gaming with lean development, interactive gaming as a service (GaaS) using metrics and high production values.

Dan Heaf, digital director, BBC Worldwide

Dan is responsible for the BBC Worldwide’s digital strategy, financial targets and co-ordinates an international portfolio of digital businesses. Additionally, Dan is responsible for seeking out and executing on new digital growth initiatives. Dan began his digital career founding and running a successful start-up. Since then he’s worked for Time Out, AOL and BBC Radio. Prior to joining BBC Worldwide Dan worked for Channel 4’s corporate venture fund, 4IP.

Christian Hernandez, head of international business development, Facebook

Christian is Facebook’s head of international business development. He is tasked with increasing the use and engagement of the Facebook platform across international markets through the establishment of partnerships with media firms, technology companies, innovative start-ups and leading brands.

Prior to Facebook, Christian held senior roles at Google where he led its commercial expansion into Eastern Europe and previously headed the business development efforts in EMEA for Google’s mobile products (search, mobile ads, Android) and PC clients (Toolbar, Chrome). Christian has also worked at Microsoft where he was the global marketing manager for Smartphone.

speakers

James Kirkham, co-owner and managing director, Holler

James is co-owner and MD at digital strategy agency Holler. Holler’s clients include BBC, C4, Red Bull, Pernod Ricard and Kao Brands. The agency successfully launched the Jergens brand in the UK for Kao, run award-winning campaigns for television programmes including The Inbetweeners and Skins, and was nominated for a BAFTA for the social media project Year Dot.

James is a highly-respected commentator on the digital marketing industry, speaking regularly at conferences including The Media Festival in 2010, and contributing to a range of publications including The Sunday Times, Broadcast and Creative Review.

Steven Kydd, executive vice president, studios, Demand Media

Steven joined Demand Media as part of the founding team and helped establish its position as one of the leading producers of original content on the Internet today. Steven oversees content development and production through a vibrant community of thousands of professional freelancers in the United States, Canada and the United Kingdom.

Prior to Demand Media, Steven worked as VP of business development and strategy for Yahoo!. As one of the Yahoo! Media Group’s early employees in Los Angeles, Steven managed content and advertising relationships with major media companies.

Tom Laidlaw, CEO, VideoJug

Tom’s career in digital media spans over 15 years, the early part of which was spent at AOL where he was a senior producer, entertainment. Tom then took on the role of head of online broadcasting at the then Capital Interactive division of Capital Radio, moving on to become new media director of the consolidated radio group GCapMedia. In 2008, Tom joined Videojug, the original UK pioneer of ‘how-to’ online video, as product and operations director. Today he is CEO of both Videojug and its newly launched self-publishing website, Videojug Pages.

Chris Law, managing director, Warner Bros. Television & Digital Distribution UK

Chris Law is managing director, Warner Bros. International Television & Digital Distribution, UK & Ireland, and is responsible for the sales of Warner Bros.’ movies and TV shows to all forms of television and digital distribution in both territories. A member of the Warner Bros. UK executive committee, Chris has been with the Time Warner-owned studio for the last decade. Prior to this, he spent five years as vice president, sales Europe for Sony Pictures Television International. A graduate of the University of Bristol, he speaks French, Spanish, Italian and German fluently.

Alexander Ljung, founder and CEO, SoundCloud

Alexander is CEO and founder of SoundCloud, the audio platform that enables anyone, anywhere to create and share their sounds on the web.

Since its launch in 2008, Alexander has been responsible for all aspects of the site’s strategic vision and business development. Under his leadership, SoundCloud has quickly gained a reputation for being the number one platform available for audio creators to share, broadcast, track and promote their sounds. There are currently two million registered users and this number is growing rapidly.

Juan Lopez-Valcarcel, director digital products and consumer technology, Pearson

Juan is director of digital product and consumer technology at Pearson. He leads mobile and tablet product development and is responsible for business development with consumer technology companies. Juan has 15 years of international experience as an entrepreneur, manager and advisor to digital media and telecom companies. Most recently, Juan was VP digital media at NBC Universal, New York and engagement manager at strategy consulting firm Booz Allen, where he worked on more than 40 digital and venture capital projects. Pearson is the world’s leading learning company, home to the Financial Times Group, Penguin Books and the world’s largest education business.

speakers

David Lynn, executive vice president and managing director, MTV Networks

David is the executive vice president and managing director, MTV Networks UK & Ireland and Australia and New Zealand. His role incorporates day-to-day management and responsibility for all MTVN UK Ireland & Australia operations including over 20 TV channels under MTV, VH1, VIVA and TMF brands, as well as all Nickelodeon and Comedy Central properties, wholly owned in Australia and as JVs in partnership with BSkyB in the UK. David also oversees all online and mobile assets associated with MTVN UK brands.

Krista Madden, founder, Handpicked Media

Krista started BeautyandtheDirt.com in 2000, maintaining ‘tried & tested’ as a way of featuring brands. Krista built a good knowledge of working online and knew many sites that were popular but unable to monetise on their own so started ‘hand-picking’ sites that went well together and formed Handpicked Media. HPM is a growing collective, reaching a total of 14 million PI in the UK. Great results are achieved as each campaign is approached in a bespoke way, uniquely from a publisher’s perspective, this ensures good coverage that bloggers are keen to be involved in, which works really well for the brands.

Mattias Miksche, CEO, Stardoll Media

Mattias is CEO and co-founder of Stardoll Media, a leading group of websites devoted to young women and teens. Launched in 2009, Stardoll Media includes: Stardoll.com - the entertainment destination for teens focused on fame, fashion and friends; Piczo.com - the original platform devoted to social self expression and visual blogging: and PaperDollHeaven.com - a simpler game-play environment for the younger female demographic. The combined sites attract over 18 million unique users every month. Previously he founded online DVD rental company Boxman.com which merged in 2005 with U.K-based Lovefilm to form Europe’s largest DVD rental and movie download company.

Mat Morrison, head of social media, Starcom MediaVest

Beginning his career nearly two decades ago at creative hotshop AKQA he went on to help set up Tribal DDB London as commercial manager where he helped launch the first website for Number 10 Downing Street. He was one of the founders of the social media agency RMM where among other clients he worked for the Queen (whom he never got to meet). Prior to joining SMV Group, he was global head of digital for the US-owned public relations network, Porter Novelli. He has held regional and global board director roles, or been a director of his own companies, since 1999. You’d think that he’d have picked something up by now.

He is particularly interested in social network analysis, trying to understand how our social environment influences our decision-making processes. And Facebook.

Amanda Palmer, executive director, Doha Film Institute

Amanda holds the creative and strategic mandate for DFI and DTFF, supporting the vision of DFI founder, H.E. Sheikha Al Mayassa Bint Hamad Bin Khalifa Al Thani in launching year-round film education, film financing, production, and building a sustainable film industry in Qatar. Amanda heads the festival’s artistic direction and programming team; and has curated two TEDx ‘global thinkers’ events. Amanda continues to executive produce and present her international film programme “The Fabulous Picture Show” and the award nominated ‘48’ for Al Jazeera English. Her tertiary studies in journalism, film and performance launched an international career from Australia to US, UK and the Middle East.

speakers

Richard Pinder, COO, Publicis Worldwide

Richard Pinder leads global advertising network Publicis Worldwide and sits on Publicis Groupe’s P12 management board. For 25 years, he has built brands and businesses, working extensively in Europe and Asia. Richard has focused Publicis Worldwide on Creating Contagious Ideas that Change the Conversation, investing heavily in digital and creative performance. Over 20% of Publicis’ global activity is now digital, sustaining growth from clients including LG, P&G, Nestlé, HP, Pernod Ricard, Citi, Carrefour and PayPal. Publicis’ creativity has been highly recognised at Cristal, Eurobest, Golden Drum and Epica festivals and jumped three places in January’s The Big Won global rankings.

Catherine Powell, senior vice president and general manager - media distribution, The Walt Disney Company EMEA

Catherine leads the media distribution division of The Walt Disney Company EMEA. She is responsible for the design and implementation of commercial strategies for the linear TV and digital media distribution of The Walt Disney Company’s channels and content including Walt Disney Studios movies, ABC Studios series, Disney Channel and Disney XD programming, ABC News programming, ESPN, music, mobile, games and interactive content commercialised by business to business partners across all platforms. On a global scale the media distribution division licenses over 30,000 hours of content to 1300 broadcasters across 240 territories worldwide.

Torsten Reil, CEO, NaturalMotion

Torsten Reil is co-founder and CEO of NaturalMotion. He holds a BA in biology from Oxford University and an MSc in evolutionary and adaptive systems from Sussex University. Prior to founding NaturalMotion, Torsten was researching for a PhD in complex systems at Oxford University’s Zoology department, from which he spun off NaturalMotion. Torsten has been named amongst MIT’s TR100 global top innovators, Next-Gen’s 25 People in the Games Industry, Develop magazine’s 25 Game Changers, and has spoken at TED and TED Global.

Frank Rose, author of ‘The Art of Immersion’

Frank is the author of ‘The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories’, to be published in the UK by Norton in April. As a contributing editor at ‘Wired’ and a contributing writer at ‘Fortune’ before that, he has written extensively about the intersection of media and technology. Among his other books are the best-seller ‘West of Eden: The End of Innocence at Apple Computer’, now available in an updated edition.

David Rose, CEO, We R Interactive

David is CEO and co-founder of We R Interactive - a new company that fuses high-production film content and great game play with social media to create compelling games that offer a truly rich experience, and a platform for highly engaging brand integrations.

I AM PLAYR, the company’s first product, which places the player in the shoes of a professional footballer; launches in early 2011.

After starting his career at Sony’s advanced technology group David went on to serve as development director for Eidos plc and chairman at IO Interactive A/S.

Ralph Rivera, director, digital media, BBC Future Media & Technology

As director of BBC Future Media & Technology, Ralph has full responsibility for the delivery of all the BBC’s digital media products on the web, mobile devices and internet-connected TV platforms. Ralph is a member of the executive board where he decides how the BBC meets the consumer challenges we face in a converged, fully digital world. Prior to that, he ran AOL’s games and Latino businesses, oversaw the expansion of AOL’s international web presence and launched the social gaming platform games.com. Before his time at AOL, Ralph worked for publishing company Pearson Education, Simon & Schuster, Deloitte & Touche and IBM.

speakers

Dan Sabbagh, head of technology and media, Guardian News & Media

Dan Sabbagh is a journalist, who writes about the media industry. He currently works at the Guardian, as head of media and technology. He is co-founder of the media news and entertainment website Beehive City, along with two former Times colleagues Adam Sherwin and Timothy Glanfield, and was a contributor prior to joining the Guardian. He was also media editor at The Times, for five years, between 2004 and 2009; before that he was the paper’s telecoms correspondent. He previously worked as a city reporter at The Daily Telegraph and as senior reporter on the magazine Computing.

Sanjay Sarathy, senior vice president, marketing, Vindicia

With clients including Blizzard, Mind Candy and Atari/Cryptic, Sanjay has seen a revolution in gaming – as new payment platforms allow game publishers to take advantage of this lucrative global market.

A seasoned online marketing strategist, Sanjay began his career at application server pioneer NetDynamics. When Sun Microsystems acquired NetDynamics in 1998, Sanjay joined Sun, where he held key marketing leadership positions over 6 years, ultimately heading the Sun Developer Network. Just prior to joining Vindicia, Sanjay was CEO at Above All Software. He holds a degree in Quantitative Economics from Stanford University and an MBA from the University of California, Berkeley.

William Sargent, CEO and co-founder, Framestore

Framestore has created digital images (visual effects, animation and filmgrading) for major Hollywood studios, UK and US broadcasters and international advertising agencies. The company has won most major creative awards internationally including the Academy Award, British Academy, US Television Academy (Primetime Emmy), Royal Television Society and many more. Today the company employs over 600 staff (artists, computer scientists, producers and mathematicians) globally.

William is a fellow, Royal Society for the Arts, board member of HM Treasury (2005 – 2010), Cabinet Office (2005 – 2007) permanent secretary, regulatory reform (2005 – 2009), and was knighted in the Queen’s 2008 Birthday List.

Mike Saunders, director of digital media, Royal Botanical Gardens, Kew

Mike is director of digital media at Kew Gardens, overseeing Kew’s digital platforms. Kew holds a vast array of data and information on plant science and conservation, which he is working with colleagues to make more accessible. Mike has piloted mobile phone-based audio guides, GPS guides and learning platforms at Kew, and is currently developing mobile services for both visitors and members of the public outside the gardens, based on Kew’s data.

Mike has over 15 years of experience developing digital products, including running a digital agency, delivering cross-platform projects at Channel 4, and commissioning cultural learning products at the Department of Culture, Media and Sport.

Tatiana Schibuola, director, CAPRICHO

A graduate in journalism, Tatiana has worked as an editor of adult female magazines such as BOA FORMA, CAPRICHO and GLOSS. She has also been a freelance writer and columnist for some of Editora Abril’s most relevant titles, such as Veja, Exame, Você S.A., Estilo de Vida, Elle, among others. Tatiana has been the editor-in-chief of CAPRICHO since 2008. Launched as a monthly magazine in 1952, CAPRICHO, is the most influential teenage brand in Brasil. Today the brand includes a bi-weekly magazine, a family of websites, licensed products and services, events, web series, TV shows and teen celebrity talents agency.

speakers

Feargal Sharkey, chief executive, UK Music

Born in Derry, Northern Ireland, Feargal found fame as lead singer in The Undertones and later as a solo artist – enjoying some 12 years of world tours and hit albums.

He successfully transferred to the business side of the industry; holding posts such as A&R manager, record label MD, member of the Radio Authority and chair of the Live Music Forum.

In February 2008, Feargal was appointed CEO of British Music Rights. Eight months later, this role was expanded significantly with the creation of UK Music, an umbrella organisation that represents the collective interests of the UK’s commercial music industry.

Paul Smernicki, director of digital, Universal Music UK

Previously, Paul was director of digital and D2C at Polydor Records, Universal’s largest label, where he integrated digital into the fabric of the company and brought an artist friendly approach to digital strategy. He was also a founder director of Fiction Records.

“I’m passionate about meaningfully engaging artists and fans and think a really compelling connection is a road to commercial success for artists and labels, and a brilliant experience for fans.”

Stevie Spring, chief executive, Future Publishing

Stevie graduated in law and spent four years in marketing, and two years launching TVam with the “famous five” before starting a 16-year career in advertising agency management. From 1999 to 2006, she was UK chief executive of Clear Channel, the world’s largest out of home media and live entertainment company. In June 2006 she joined Future plc to become one of the few women running fully listed public companies. Future produces 150 consumer magazines, apps, websites and events and is both the largest exporter and the largest licensor of magazines from the UK.

Daniel Stephenson, senior director of category development, Specific Media

Daniel is responsible for developing the business planning and marketing strategy to extend Specific Media’s relationships with Fortune 500 and FTSE 100 clients across key vertical industries. In addition to his strategic role, he will also lead a team in the development of innovative solutions to enable agencies and their clients in vertical sectors to maximise their online marketing campaigns.

Prior to joining Specific Media, Daniel spent 9 years working at COI. Progressing to the position of head of digital marketing, Daniel lead a team that was responsible for best practice digital media planning and buying for a number of government departments.

Keith Stuart, games correspondent, the Guardian

Keith is games correspondent at the Guardian and a veteran reporter on the games industry. He started out as features editor on the highly influential magazine Edge before going freelance in 2000 to cover games culture for publications such as The Official PlayStation Magazine, PC Gamer and T3, as well as covering digital and interactive art for Frieze. He is the main contributor to the Guardian’s award-winning games blog and a regular on the Tech Weekly podcast.

Tom Thirlwall, CEO, Big Balls Films

Tom joined Bigballs Films in 2010 from McCann Erickson-owned communications agency Mworks, where as MD for three years he worked with Bigballs Films to co-produce the BAFTA nominated real-time festival drama ‘Who Killed Summer?’ for Vodafone. He loved Bigballs Films so much he joined the company!

Prior to Mworks, Tom was client services director for two and a half years at marketing services agency Arc Worldwide, heading up the agency’s largest account group servicing brands including Fiat, MasterCard, Samsung and Nintendo.

In 1997 he co-founded youth marketing agency Fishtank. Tom began his career as a media planner at Mediaedge: CIA.

speakers

Chris Thorpe, founder/technologist, Art Finder

Chris is never sure what to say in biographies and tends to introduce himself as someone who makes things, often with code, always powered by tea.

Previously he’s worked on projects as diverse as video archives of Nobel Prize winners, putting contemporary art on the Fourth Plinth in Trafalgar Square, building best-selling social worlds for children, a developer platform for the Guardian and open data projects with the UK government.

He’s a co-founder and technologist at Artfinder, a startup which is aiming at being the place to find art anywhere the network touches.

Tricia Wilber, CMO, EMEA, The Walt Disney Company

As CMO for EMEA, Tricia is responsible for the creation, implementation and oversight of the integrated marketing organisation. Tricia is a member of the EMEA executive management team that sets the strategic direction for the company, which she translates into marketing strategies, priorities and plans to drive execution regionally and locally.

Previously, Tricia was executive vice president, Disney Media Advertising Sales and Marketing Group. She led the sales structure that drove all advertising sales, marketing and promotions business for TWDC’s kid-driven and family-inclusive TV platforms, its wide range of online offerings, its kid-focused publishing business and its kid- and mum-focused radio and publishing platforms.

Troy Young, president, SAY Media

Troy joined SAY Media’s predecessor, VideoEgg, as CMO in 2006. Prior to joining VideoEgg, Troy was EVP, chief experience officer at Organic, one of the world’s leading digital marketing agencies. Prior to Organic, Troy was a co-founder and managing director of Vickers & Benson Direct, Interactive (now Arnold Worldwide), a pioneer in integration of online and direct marketing. Troy has held board and advisory positions with several Internet and marketing firms and currently serves on the board of Viigo, a leading mobile platform company. He is a graduate of the Queen’s University Business School.

Grégory Titeca, creative director/R&D, Happiness Brussels

Grégory is creative director and head of research & ideas development at Happiness Brussels, an agency he co-founded with Karen Corrigan in 2006 with the ethos “everything and everyone is media”.

He has created award-winning campaigns across several categories, working with brands including Toyota, Lexus, Delta Lloyd, Nuon and OVK.

Within five years Grégory and Karen have driven Happiness Brussels so as to be internationally recognised as one of the leading agencies in Europe, ranking the number three independent agency worldwide at the Cannes Lions in 2009 and “Interactive Agency of the Year” at Eurobest.

Grégory has also co-founded BLISS Interactive and BLISS Mobile Lab in Vietnam.

Amelia Torode, managing partner and head of strategy & innovation, VCCP and chair, IPA Strategy Group

Amelia is head of strategy and innovation at VCCP. She has been responsible for developing a unique “Social Communications” methodology and thinking to brands such as London 2012, Compare The Market and O2. Prior to VCCP, Amelia was a strategy director at Naked Communications and a partner at Ogilvy One, New York. She was one of the first WPP marketing fellows hired by Sir Martin Sorrell in 1997. Amelia is chair of the IPA Strategy Group bringing together leading edge thinking and practical applications of ideas to the advertising community. Follow her blog, ameliatorode.typepad.com, or follow her on twitter, @amelia_torode.

Marketing partners:

SAY Media powers the best of passion-based media with services and technology to publish, grow audience and earn a livelihood. Through an expansive collection of influential creators, passion-based communities and engaging sites, SAY Media delivers brand messages to a global audience of more than 400 million. The company is headquartered in San Francisco, with offices across North America, in the UK and Australia.

www.saymedia.com

MovingMedia+, established in Sweden in 2011, is a spinout of Sweden’s global publishing powerhouse Bonnier Magazine Group. The company’s flagship product, Mag+ is an SaaS publishing platform for efficient and creative production of digital magazines on touchscreen tablets. Created and developed by Bonnier’s R&D task force, Mag+ was premiered in 2010 by Apple with the launch of Popular Science magazine on Apple’s first edition iPads. Mag+ is now the industry leader, with 30+ popular titles already being brought to life on the platform. With its built-in scalability and a monthly subscription payment model, Mag+ is accessible to publishers of all sizes. It is rapidly becoming the first choice in digital application production for every magazine, newspaper, newsletter, and ad publisher.

www.magplus.com

event partners

event sponsor

Taylor Wessing is a leading International law firm with a single-minded approach: to help our clients succeed.

What makes us different is our forward thinking approach to serving clients. We think creatively about business issues and are constantly looking for new and better ways to add value with truly innovative solutions that help to grow our clients’ businesses.

With a leading international team of specialist lawyers across the entire spectrum of the media and technology sectors, we are able to provide unrivalled support for commercial organisations doing business in Europe across a full range of legal practice areas. We are also strong in the Middle East, India, China and North America.

We are driven by where the industries of tomorrow are growing the fastest.

www.taylorwessing.com

Vindicia is a leading provider of SaaS (Software as a Service) billing solutions, helping digital leaders optimise customer retention and acquisition through integrated marketing best practices.

Over the past 12 months, Vindicia clients sent US$2 billion through our system, billed in every global region, and generated US$50 million in annual incremental revenue. Our clients are merchants selling digital content and services. They include Symantec, TransUnion Interactive, Intuit, Activision, Blizzard, Bloomberg, and Next Issue Media.

The company’s flagship CashBox product offers an on-demand billing solution for creating and managing both recurring and one-time payments that enables online merchants to rapidly launch new products and promotions.

www.vindicia.com

YouView is backed by the BBC, ITV, BT, Channel 4, TalkTalk, Arqiva and Channel 5 and will launch a subscription-free service next year that seamlessly combines digital TV with the last 7 day’s catch-up and brings on demand services and interactive applications straight to the living room TV. YouView will change the way we all watch TV and by enabling competition in the content, devices and networks markets will bring consumers increased choice. It proposes to open up the nation’s TV screens to content providers previously unable to build an audience.

www.youview.com

Initiative is a performance-led media communications company. Initiative believes that all marketing should be performance-driven. Data, analytics, insight and innovation are central to all our services, and we hold ourselves fully accountable to client business goals. This commitment to performance is at the heart of Initiative’s unique process and culture.

Owned by the Interpublic Group, Initiative is part of media management group Mediabrands and a partner of Magna, IPG’s centralized media negotiation entity. Initiative employs more than 2500 talented professionals, working in 91 offices across 70 markets, worldwide. Initiative’s comprehensive range of performance-led communications services include: research and insight, media planning and buying, digital communications solutions, content creation, and evaluation and accountability services.

www.initiative.com

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