icrossing uk client summit 2011 - social media to social business
DESCRIPTION
Social media to social business by Antony Mayfield for the iCrossing client summit 2011TRANSCRIPT
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Antony Mayfield, iCrossing
SOCIAL MEDIA TO SOCIAL BUSINESS
1
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NETWORKS DEMAND A CONNECTED
BUSINESS
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DIGITAL MARKETING IS ON THE FRONTLINE
OF A BUSINESS TRANSFORMATION.
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BUSINESS AS USUAL.
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REVOLUTION AS USUAL.
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DATA DELUGE
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EVERYWHERE WEB
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Marc Andreesensix months
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THRESHOLD CONCEPT...
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What you know or don't
know
about how networks work
can
influence how much
freedom,
wealth and participation you
and
your children will have in the
rest
of this century.
Howard Rheingold
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JOHN HAGEL:Edge-to-
core speeding up...
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HYPECYCLES
Source: Gartner
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WELCOME TO THE ERA OF
COMPLEXITY BUSINESS
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HALF OF MY DIGITAL STRATEGY IS BASED ON PSEUDOSCIENCE (BUT I DON’T KNOW WHICH HALF)
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DIGITAL BROADENS MARKETING’S ROLE
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NETWORKS DEMAND A CONNECTED
BUSINESS
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...AND CHANGE SOMETIMES COMES QUICKER THAN WE
THINK
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THE WORLD’s MOST POPULAR
FAILURE
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A STORY OFCOMMAND
& CONTROL
UNDER PRESSURE
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TODAY, THE STORY OF ORGANISATIONS IS ONE OF
BUREAUCRACYVS
NETWORKS
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HOW TO MAKE ASTOP
ANALYSIS OF YOUR ORGANISATION
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STRATEGY5 - 10 YEARS
POLITICAL | ECONOMIC | SOCIAL | TECH
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TACTICALNEXT FOUR QUARTERS
EVERY FUNCTION FROM MARKETING TO HRRISKS | OPPORTUNTIES | COST SAVINGS
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ORGANISATIONHOW DO YOU PEOPLE WORK TOGETHER?
SHARING INFORMATION
REMOVING FRICTION
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PERSONALPRIVATE vs PUBLIC
PERSONAL vs PROFESSIONALSKILLS AND LITERACIES
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START WITHPERSONAL
ORSTRUCTURAL
APPROACHES
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3 SUPER SKILLS
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SUPERSKILL #1
NETWORKS
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SUPERSKILL #2
SHARING
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SUPERSKILL #3
FOCUS & FLOW
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SUPERSKILL #1
NetworksSUPERSKILL #2
SharingSUPERSKILL #3
Focus & flow
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HOW TO
SCALE NETWORK SKILLS, IDEAS, METHODS
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FRAMEWORK
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BOTH THE PROCESS AND THE MAINTAINING OF A
FRAMEWORKCREATE OPPORTUNITIES FOR CHANGE
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NETWORKS +
HIERARCHY
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KEEP IN MIND
NETWORKSPERFORM AN ORGANISATIONAL
ANALYSIS AND DEVELOP YOUR OWN AND COLLEAGUES’
LITERACY
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>@amayfield
Thanks
Presentation licensed under Creative Commons (cc) Attribution 3.0. See link for full details: http://creativecommons.org/licenses/by/3.0/ Adapted from Business in Networks http://goo.gl/M0XCS