Building safer, responsible communities

Through effective road safety messages

Friends For Life presentation for schools and its work

Bangalore

2004

The presentation covers

• The challenges• Friends For Life• The work• Projects• Back to School Project• How can we collaborate• Contact

Ground reality

Ground reality

Ground reality

LICs’ scenario• Poor road conditions – lighting, potholes, unmarked speed

breakers, Man made obstacles – multi-type vehicles, cattle/dogs.

• Encroachment of roads – hawkers, infrastructure deficiencies.

• Low support from govt./police bodies – focus on policies, not on enforcement/awareness.

About Friends For Life

• Mission: To build safer, responsible communities• Core area: Unintentional road traffic injury prevention• Focus on: Communications and Education

Self-preservation is the first responsibility

Margaret Anderson (1886–1973), U.S. literary editor and autobiographer

The campaign

• Online, public interest• Leverages the power of the Net

http://civic.websitewelcome.com/~fflonlin/anishhome.htm • It is about responsibility• About one’s own safety• About being concerned about the safety of your friends,

family members,colleagues and community.

Why ?

• Increase in road accidents• Lack of road sense• Enforcing a rule is not a solution• Myths surrounding road safety measures• Morbid messages – lots of resistance• Learning from experience

Common excuses

• Its bulky nature• Very uncomfortable to carry around• Loss of hair, skin itching • Headache• Burning sensation in the eyes • Distraction of vision • Suffocating during summer

Barriers to overcome while conducting campaign..

Whom is it for ?

• All two wheeler riders• Youth/school/college students• Influencers – partner organizations, parents, friends.

Get the message in early

What does it hope to achieve ?

• Create awareness• Increase interaction• Initiate change• Increase helmet wearing• Make people responsible• Develop better standards of communications• Bring local administration, policy bodies, police together

How is this campaign working ?

• Online: Communi –Kit – downloadable communication material

• Posters, stickers, logos, wallpapers, SMS text, survey documents, e-mailers and instructions

• Communications/Human Resources managers can run independent campaigns on their corporate Intranets

• Offline: Road shows, traffic signs, media coverage

Road safety college tour at Jyoti Nivas

Proposed Projects • Poster/sticker campaign • Radio campaign – ready to launch• Helmet traffic signboards – next phase• SMS campaign - WIP• Back to School – posters, leaflets etc. WIP• Contest among IT firms• Presentations/Road Safety Weeks at organizations • Campaign on milk packets ( Milk = Health, Helmet = Safety )• Toastmasters• Ad club• Bike clubs• Road Safety Training packages for corporate houses• HR forums• Sponsorships• Road Safety film

Poster/sticker campaign

Support in distribution and printing

Back to School Project

Plan:• Posters for educating school children and parents/teachers• Reflective stickers for school bags• Introduction of session for children on road safety – once a

week/month• Games/puzzles/contest for children on road safety – using simple

analogy – fruits/colors etc• Target: schools in Bangalore by e-mail ( directory and School Net)• Tie-up with School Net – web banners

Helmet traffic signboards

• 40 signboards across the city

Recognition

Paper accepted at: Invite from the World Health Organization

Other subjects – unintentional road traffic injury prevention

• Lane discipline• Road sense/consideration towards fellow road users• Against mobile usage while driving• Road safety and children• Things to do in the event of an accident• Targeting influencers – spouses/colleagues/parents

Schools :How you can help

• By involving your students/staff ( pro-actively spreading the message )

• Talking to other professionals in your field• Sponsoring the campaign • Introducing this subject as part of the curriculum• Inviting police officers/medical experts to speak to

students• Getting victims to talk to students

How can you contribute/collaborate ?

• Road Safety champions• School/college tours• Talks at corporate houses• Sponsorships• Web marketing

• Taking messages to forums – via e-mails/e-groups• Tie-ups with schools/colleges/Times in Education• Target: 4 corporate house per month• To actively seek sponsors –

programs/radio/TV/collaterals• To make it a Knowledge Resource/Exchange

Forum

Join us to make road safety a priority

Keep in touch

Friends For Life

Contacts: acampaigner2002@yahoo.co.in http://civic.websitewelcome.com/~fflonlin/anishhome.htm