fresh look at social media for science communication (#decodesci)

A FRESH LOOKDecodingScience - March 15, 2014

at social media for #scicomm

CreativeCommons License NC - by Kayla C

Liz Neeley -

#DecodeSci@[email protected]

Creative Commons BY-NC-ND 2.0 - By dlemieux

Paddling Monsters available for download on Vimeo from Tim Bonython Productions

Creative Commons BY-NC-ND 2.0 - By Pietro Bellini

I simply don’t have time for this

RETURN INVESTMENT

so what?Depends on the audience …!

Everyone wants to know !why this matters to them.

SoundCloud.com

Aedes aegypti - GNU Free Documentation License, Version 1.2 - Muhammad Mahdi Karim

so what?

Creative Commons BY-SA 2.0 by Rego

Creative Commons License BY-NC-ND by Mathieu Bertrand Struck

SOCIETY

SCIENCE

SELF

www.experiment.com/

When I see tweets like these, I get really happy. They are

ordinary observations but from kids who would NEVER have

thought about them before; the locations (urban spaces,

especially), the casual language, the sense of affection or

admiration for the birds - they give me a sense that I've

wormed my way into someone's head.!

- Margaret Rubega

MSNBC The Big Idea - January 12, 2014

Where did you get your news yesterday?

MSNBC The Big Idea - January 12, 2014

Creative Commons BY 2.0 - by Eric Fischer

Slide&of&NY&Tweet&Loca1ons


www.Facebook.com/EnableOrganization

SOCIETY

SCIENCE

SELF

socialsocial media is

RECEIVER

SIGNALER

CreativeCommons License BY-NC-SA 2.0 by Coby Bidwell

youTube - (c) The Patricelli Lab - Greater sage-grouse strut display

CreativeCommons License BY-NC 2.0 by Bryant Olsen

transmitperform

react

network effects

Pomacentrus amboinensis!

Pomacentrus moluccensis!

Siebeck et al (2010) Current Biology

Ultr

avio

let s

pect

rum

Siebeck et al (2010) Current Biology

signal vs noise

There is no such thing !as information overload!only filter failure.

- Clay Shirky

Rattus norvegicus - CreativeCommons License BY-NC-SA 2.0 by Dean Thorpe Galef (2002) Appetite Galef et al (2007) Animal Behavior

No one can personally comprehend nearly as

much of what is known to science as it makes sense

for them - as consumers, as health-care recipients, as democratic citizens - to

accept as known by science. - Dan Kahan

familiarity

http://ed.fnal.gov/projects/scientists - drawings L to R by Amy, Andrea, and Beth

http://lookslikescience.tumblr.com/

What if scientists and the science-knowledgeable stepped out of their science communities !and became trusted !nerd nodes?

- Emily Willingham

Modified from Noshir Contractor (2013) (c) David Krackhardt

Isolation


Popularity


“Closeness”


Degrees of separation

“Betweeness”


Connection among groups

- Danielle Lee @DNLee5

National Science & Technology !

News Service

- Mónica Feliú-Mójer @moefeliu

Ciencia Puerto Rico

networks

Betta splendens - Creative Commons License BY-NC-ND by Chantal Wagner Bertucci et al (2014) Animal Cognition

Image in public domain - Wikimedia Commons

Illustration by G.A. Harker. From Don Quixote / by Miguel de Cervantes ; retold by James Baldwin

understand the

context

build better

networks

make art, !take chances, !analyze the

results

A FRESH LOOK!for science communication

fresh look at social media for science communication (#decodesci)

Social Media