Free vs. Paid…and why everyone but me is wrong!

It was the future…

…but now it’s dead!

…but now it’s dead!

…but now it’s dead!

…but now it’s dead!

Here’s what I believe to be true…(I’m gonna set the record straight…)

It’s Easier To Make Money If You

Charge For Stuff

“ “ -Ryan Deiss

…but the truth is…

Free vs. PaidDOESN’T MATTER

Because…

FREE Is NOT a Business Model…

…it’s a marketing tactic.

And it’s a good one if you have lots of…

Got money? You can do this…

FACT:Money Is The FUEL Of Business.

You’re Either Spending Your Customers’ Money Or Your

Investors’ Money To Run It…

If Free vs. Paid Doesn’t Matter…

What Does?

…all that matters is

WHO

And the size of your “Who” is dictated by this…

But My Market Is…

EVERYONE!…and the only way I’ll get to ALL OF THEM is if

I give my product or service away for free!!

Case Study #1

Case Study #2

FINAL THOUGHTScrew the “purists” who think

business is a religion and profit is a necessary evil…

…and go sell something!!