organic vs paid social content
TRANSCRIPT
ORGANIC VS PAIDTHE social media content BATTLE
by Gary Edgar
But first some history
Agreement is made• Handshake
Algorithm changes
Organic vs Paid
Channels that offer advertising platforms
Taken from LocoWise:
0.53% avg. organic fan growth
2.6% avg. reach per post
11% avg. Engagement of fans reached
So which is it?
Paid > Organic
Paid AND Organic
4 ReasonsNot To Give UpOn Organic Reach
1. Test & Learn
2. Things Change Quickly
3. Don’t Forget Your Fans
Organic is still the best way to speak with your fans and reach the people who genuinely love your brand.
Paid is more for mass awareness.
4. Authenticity is still big
• Organic offers more authenticity• Paid offers mass awareness
Organic will always be seen as a more authentic interaction.
1. Test & Learn2. Things Change Quickly3. Don’t Forget Your Fans4. Authenticity is Still Big