45-Minute Crash Course: Free vs. Paid Tools on LinkedIn

#Staffing

#HiretoWin

Tuesday, September 15th – starting at 11am PT

Michael Shamshoian Account Executive

What we’ll cover in the next 35 minutes

Explain the recent changes made to LinkedIn.com

Share tips on making the most of free tools on LinkedIn

Conduct a live demo of LinkedIn Recruiter, a powerful tool that helps you quickly

find the right candidate

Give a quick preview of how you can promote your job openings and market at

scale to source new clients

1

2

3

4

Recent changes to

LinkedIn.com

Recent changes to LinkedIn.com

Visibility increase

Visibility increased to include 3rd degree connections

Commercial Usage Limit

A limit on the amount of searching members can do in a commercial

capacity on LinkedIn.com

Capitalize on the changes Boolean searching

7

Improve effectiveness and efficiency

Boolean searching

AND finance AND accounting

OR finance OR accounting

NOT finance NOT accounting

“ ” finance AND “project manager”

() (manager OR director) AND (java OR C+)

Make the most of free tools LinkedIn

9

Add a

professional photo

1

More likely to be

viewed if you have

photo

14x

Write an attention-

grabbing headline

2

Explain what it is you do

Show your passion and value

3

Draft a

compelling summary

40 words or more – about you

Include keywords, not buzzwords

Write for your target audience

Add a company

overview & your

role specifics

More likely to be

viewed if have more

than 1 position listed

12x

4

Your professional brand doesn’t stop at your profile

Your network Industry news

Companies Groups

Building a LinkedIn Company

Page

Visit linkedin.com/company/add/show to get started

16

Company page basics

Creating a page is easy

Add a company logo, banner image

and description.

Speak to your target audiences

Make sure your content resonates

with both clients and candidates.

Speak to your target audiences

Think search keywords or SEO

when you’re listing your specialities.

17

3 company pages we love

100%

Followers are 100% more likely

to respond to an InMail

18

79%

79% of members are interested

in job opportunities from

companies they are following

19

61%

Members are 61% more likely to

share information as a result of

following your company

20

Maximize efficiency with paid

tools

Live demo of LinkedIn Recruiter

More applicants on LinkedIn find jobs through

automated recommendations than search

Relevance is key to engagement Personalized jobs add relevance to your branding throughout LinkedIn

Amazon

Sr. Java Engineer

Java Engineer

JOBS YOU MAY BE INTERESTED IN

XYZ Staffing XYZ Staffing

JOBS YOU MAY BE INTERESTED IN

Bank of America

Java Architect

Java Architect

23

XYZ Staffing

Project Manager

JOBS YOU MAY BE INTERESTED IN

Gap Inc.

Program Manager

Sponsor Updates on LinkedIn

24

Market to the masses

Sponsored Updates: One of

the most targeted ad products

on LinkedIn

Desktop click-through rates on

LinkedIn are 10x as high as

traditional display ads.

Content generates 6x more

engagement than jobs.

Share relevant content, at the right time, to the right people

25

Get in front of a broader audience

26

Consider the member experience

In their

Inbox

On the

LinkedIn

homepage

When they

network with

your

employees

When they

search for jobs

Via mobile

LinkedIn app

When they

research your

company

Questions

?

Next Steps

28

Check out the LinkedIn Company Page help center – get started!

Download the Boolean search & profile tip sheets

Take a look at our Recruiting & Staffing Page:

business.linkedin.com/talent-solutions/staffing-agencies

©2014 LinkedIn Corporation. All Rights Reserved.

Thank you!

2015