FREDERICK HERZBERG

DUAL FACTOR THEORY OF MOTIVATION

BY: DR. RENU JAIN

FREDERICK HERZBERGo Frederick Irving Herzberg: April 18th 1923 – January

19th 2000 in Massachusetts.

o He was an American psychologist.

o One of the most influential names in business

management for introducing.

Job enrichment

The motivator-hygiene theory.

About Two Factor Theory Of Motivation

Frederick Herzberg’s well known Two-Factor Theory was designed in year 1959. Based on two hundred Engineers & Accountant feedback collected in the USA regarding their personal feelings towards their working environmental.

Herzberg defined two sets of factors in deciding employees working attitudes & level of performance, named Motivation & Hygiene Factors.

What is motivation….?

Two Factor Theory Of Motivation Motivation factor :-Work condition related to the satisfaction of the need for psychological growth.

Hygiene Factor :-Work condition related to dissatisfaction caused by discomfort or pain.

Motivational & Hygiene FactorMotivation

• Satisfied

Intrinsic Rewards

Hygiene

• Dissatisfied

Extrinsic Rewards

SATISFACTION :Which is mostly affected by the “motivator factors”.Motivation factors help increase the satisfaction but aren’t that affective on dissatisfaction.

DISSATISFACTION :It is the results of the “hygiene factors”.These factors, if absent or inadequate, cause dissatisfaction, but their presence has effect on long-term satisfaction.

INTRINSIC REWARDS

Achievement

Recognition

Personal Growth

Responsibility Career Advancement

Motivational Factors

EXTRINSIC REWARDSRate of pay

Company policies

Job security

Fringe benefits

status

Hygiene Factors

Implementation At Different Proffestion

High Hygiene + High Motivation

High Hygiene +Low Motivation

Low Hygiene + High Motivation

Low hygiene + Low Motivation

Implication Of Two Factor TheoryThis theory emphasize upon job-enrichment so as to

motivate the employees.

The job must utilize the employee’s skills & competencies to the maximum.

Focusing on the motivational factors can improve work-quality.

Thank You