franchise light
DESCRIPTION
especially for small hotels optimizing your resultsTRANSCRIPT
La Fleur Hotels
Franchise “Light”
Austria Hotel Alpenrose, Lermoos, Tirol Avance Hotel, Tatzmannsdorf Hotels Löwe & Bär, Servaus Bulgaria Spark Resort & Spa, Bansko Sunny Island, Chernomoretz Cambodia Monica Angkor Hotel Costa Rica Aroma de Campo Monte Terras El Mono Feliz Guayabo Lodge Tree House Lodge Beach Hotel Celaje Mar de Luz Playa Bejuco Fidelito Holiday Ranch Dos Palmas Airport Jumanji Bungalows Dos Palmas Country Inn Heliconia Island Dantica Lodge El Arbol El MilagroRancho Burica Czech Republic Gasthuis Kaliste Egypt Pharaoh Egypt Hotel Cairo Atum Cove, Marsa Alam - coming soon Sunshine Sharm, Sharm el Sheikh - coming soon
France Chateau de Percey Ghana Saltpond business and leisure hotel Prampram Beach, conference & leisure hotel Italy Cavallino Bianco, Dolomites - South Tyrol Morocco Le Jardin de Fleur - coming soon Philippines Alta Cebu Resort, Cebu Portugal Quinta da Geia Boutique Hotel Spain Hacienda El Boyal, Andalucia Sweden Hotell Bjorknasgarden Ukraine Kirovograd L'viv Sevastopol Mykolaiv Carpaty Polyana
Organization
Finance and acquisitions: •Managing Director & CEO Sander Willemsen •Managing Partner Ghana Emmanuel Owusu-Ansah •Corporate Finance Director John Awuah
Operations: •Regional Manager UK & Cyprus Cherry Clift •Regional Manager SE Asia Vernon Harris •Regional Manager USA Jill La Fleur •Regional Manager Central Europe Jelena Knezevic-Van der Velde •Corporate Director of HR and Training Christa Walgien •Corporate Director of F&B and Retail Marc Nolte
Sales: •HRA consultants USA •REALM Consultants Europe •Concordia agency Eastern Europe •La Fleur Weddings USA •Craine enterprises UK •Chaine des Hoteliers Singapore IT: Corporate IT manager Frederick Pobi Architecture and construction: •Architectural designer and construction consultant Bart Willemsen
Organization
Targets, growth:
•Add portfolio of owned hotels
•Increase the number of franchised hotels
•Increase the number of managed hotels
•Brand recognition
•Further develop sales and marketing •Expansion particularly in resort destinations and emerging destinations
•Increase purchasing benefits for affiliated hotels
Brands
Why La Fleur Hotels?
•Fresh and innovative brand •Active sales activities •State of the art reservation system •Accessible organization
•We are hoteliers, we think as hoteliers •Flexible organization adapting strategies to your specific needs
•Preferred partnerships with tour operators in Europe •Strategic partners worldwide
Reservation flow
La Fleur Hotels Website
Consortia
3rd party Website
Hotel Website
DirectWithHotels Website
GDS SYSTEMS
La Fleur affiliated hotels
Negotiated
Travel Agents
Hotel Direct
Reservation module
Your Hotel
Further Benefits
•Employee offers ( Euro 25 per night, 50% discount of F&B
•La Fleur training, recruitment and HR services at reduced cost
•La Fleur Hotels loyalty program “ Fleur Rewards “
www.lafleur-hotels.com [email protected]
FranchiseFranchise
Benefits for individual hotels: •Enjoying the La Fleur reputation and quality image
•Taking advantage of the La Fleur sales and marketing activities •Corporate Partnerships
www.lafleur-hotels.com [email protected]
Franchise “Franchise “LightLight””
Branding and limited services - Branding as La Fleur Hotel (soft branding with only logo on website, logo shield at entrance of the hotel and logo in brochures and on stationary) - Implementation of the DirectWithHotels online reservation system (10% commission applies) - Connecting the website of the Hotel to the La Fleur Hotels corporate website - Cross marketing of the Hotel within the group - Introducing the Hotel to all tour operators we work with - Press releases, e-mailings, mailings - Active promotion of the Hotel in the social media - Introducing the Hotel to all affiliated hotel chains Fees consist of: Start up fee: Euro 2500 Yearly contribution: Euro 1500
www.lafleur-hotels.com [email protected]
FranchiseFranchise
Joining criteria: •Hotels must identify and adhere to La Fleur minimum quality and service requirements •Minimum 3 star level •Financially stable •Soft branding of the hotel as La Fleur Hotel including logo on the website and a logo shield at the entrance of the hotel. •La Fleur Hotels and affiliated hotels brochures have to be displayed in the reception area of the hotel •Joining hotels have to register with Tripadvisor, hotels.com, expedia.com and Hotelscombined
www.lafleur-hotels.com [email protected]
WhereWhere do we do we makemake a a differencedifference??
La Fleur Hotels focuses on quality, quality, quality. This is where you benefit by doing better than your neighbour resulting in a larger loyal guest base. La Fleur Hotels offers business advisory, interim management, HR services and management support at very competitive rates. Our Guarantee: If your Franchise Light partnership with us does not bring you 4000 Euro extra revenu during the first year we will refund you the start up fee and the first year contribution.
www.lafleur-hotels.com [email protected]
SalesSales ValueValue??
YES! Partnership with DirectWithHotels.com for online Hotel Reservations at your hotel. La Fleur Hotels does not receive commission. Dedicated revenue managers by DirectWithHotels to support you to optimize your revenue. Online marketing of your La Fleur Hotels website by DirectWithHotels Corporate contracts with the worlds’ largest tour operators Corporate contracts with worldwide multi nationals Worldwide sales agents operating performance based. La Fleur Hotels’ Loyalty System “Fleur Rewards” to improve guest loyalty Active social networking, managing your press releases
Online reservation system
Preferred partner of:
Hotel Alliances
New Developments
• 5 star Resort Marsa Alam – www.atumcove.com
• 5 star Resort Morocco – www.lejardindefleur.com
• 5 Star hotel and serviced apartments India – www.lavasa.com
La Fleur Hotels
www.lafleur-hotels.com
Contact us for more information