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Clothing and Apparel Retail Franchise Opportunities

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Belmonte Retail Clothing and Apparel Franchise Opportunity

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Clothing and Apparel Retail Franchise Opportunities

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READY TO WEAR ….

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BRAND POSITIONING• ENGAGING EXPERIENCE

– (DECOR, SERVICE, ENVIRONMENT)

• CONTEMPORARY PRICE POINTS – (LOWER PRICE THAN OTHER MARKET EQUIVALENT = HIGHER TURN OVER PER

SQUARE FOOT)

• FASHION VALUE FOR MONEY – (TRENDS AND FASHION... BETTER THAN MOST IN REGULAR MARKET)

• QUICK RESPONSE – (FASTER FASHION... CLOSER RELATIONSHIP WITH DESIGN AND CONSUMER,

NARROW DESIGN TO CONSUMER WINDOW)

• INDIAN-ISED GLOBAL AESTHETIC– (SAME LOOKS AS GLOBAL BRANDS ENHANCED WITH AN INDIAN FLAIR)

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CONSUMER PROFILE

• DEMOGRAPHIC– MIDDLE CLASS MALE , 21-35 YEARS, SEC A/B– METRO AND SUB-METRO BASE

• PSYCHOGRAPIC– SEEKS VALUE FOR MONEY – ASPIRES AND STRIVES FOR BETTER LIFE– SUCCESS IS IMPORTANT TO HIM– FASHION CONSCIOUS AND IS INFLUENCED BY CELEBRITIES– STEPPING INTO THE PROFESSIONAL WORLD AND REINVENTING HIS PERSONA

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PRODUCT ARCHITECTURE

• CLASSIC - CORE & BASIC+

• FASHION - LOOK & COLLECTION DRIVEN / MUST HAVE ENSEMBLE

• NICHE - “SRK” LINE – SPECIAL OCCASION

• STRATEGY - ADDRESS TOTAL WARDROBE SOLUTIONS

- DELIVER AFFORDABLE AND FAST FASHION

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AW - 09

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AW - 09

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AW - 09

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PREVIEW – SS 10

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MARKETING &

RETAIL

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STRATEGY – MKTG.• PERSISTENT ADVERTISING

– DRIVE RECALL AND AWARENESS– BUILD IMAGERY

• EXPAND ROLE OF PR– PRODUCT EXPOSURE THROUGH FASHION EDITORIALS AND GIVE AWAY

PROGRAMS

• CUSTOMER RELATIONSHIP MANAGEMENT

• EVENTS – CREATE A BUZZ AROUND THE BRAND – IPL – KOLKATA KNIGHT RIDERS

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CAMPAIGNS

• PRODUCT DRIVEN

• LOOK DRIVEN

• BRAND AMBASSADOR

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BRAND AMBASSADOR

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MEDIA

• MULTIMEDIA

– TELEVISION

– PRESS

– OUTDOOR

– CINEMA / MULTIPLEXES

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RETAIL• DESIGN

– NEW DESIGN ROLL OUT– INTERNATIONAL ARCHITECT– MAKEOVER OF EXISTING STORES– CONCEPT STORE

• EXPANSION– COMPANY STORES– FRANCHISE STORES– LARGE DEPARTMENTAL STORES

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RETAIL EXISTING

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RETAIL EXISTING

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RETAIL EXISTING

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Presence in Large format stores Presence in Large format stores

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TEAMS - DEDICATED

• FUNCTIONAL– PRODUCT – SUPPLY CHAIN – DESIGN– SOURCING

• BUSINESS– SALES– RETAIL

MIX OF YOUTH AND EXPERIENCE

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FABRIC BELMONTE - 3 BAYS

ARTICLE PACKS

SHIRTING 300

SUITING 240

COMBO 180

TOTAL 720

W103 - 1 W103 - 2 W103 - 3

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