Four Social Media Strategies for CERT

1. Layer your social platforms

Long Messages Professional Groups

Articles

Longer Status Updates

Rapid Info Visual Info

Static Boards

Shorter Status Updates

Periscope YouTube Live

Facebook Live

Live Video

Nextdoor Snapchat

Geographically Based

2. Build a Content Calendar

Building the content calendarPublish Date Theme Talking Points Audience Platform Media

1/1/2017 New Years

If you can pack a gym bag, you can pack a disaster bag!

Non-CERT residents Infographic

5/4/2017 Star Wars

You’ll “Try” to prepare a family disaster kit. “Do, or do not, there is no try” ~Yoda

Non-CERT residents Photo of Yoda

7/9/2017National Sugar Cookie Day

Get a treat after donating blood

Non-CERT residents

Photo of CERT decorated cookies and video of a blood drive

Additional Content Types

• Photos• Video• Live Video• Audio• Designs• GIFS

3. Safety & Security

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Something You Know Something You Have

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4. Accessibility

Learn More

Social Media Working GroupDepartment of Homeland Security, Science & Technology Directorate

Including Social Media in Exercise Design

Mary Jo Flynn, MS, CEMEmergency Operations CoordinatorSacramento County OES

For more information visit About.me/mflynn

View these slidesSlideshare.net/mjflynn001

Follow Me on Twitter@MaryJoFly