four pillars of great web design for your business
TRANSCRIPT
Four Pillars of Great Web Design
Jolene Chen
$
Good web design is important!• Brand • SEO • Conversion
Four key pillars you need to know
Benefit-oriented statement
ONE
Clear call-to-action (CTA)
TWO
Keep it simple and relevant
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Buy Now
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Be SEO friendly
Identify keywords
Use keywords
Add fresh content
THREE
Be “above the fold”
FOUR
550 pixels
1
23
4
Case Studies
Goal • Increase conversions • Engage visitors • Clearly explain benefits
Service company: lead generation
Service company: lead generation
Strategy • Simplified look and feel • Free trial sign-ups • SEO-friendly pages
Service company: lead generation 12
34
Results • 14% conversion increase
Goal • Optimize conversions • Revamp product pages • Increase professionalism
Retail: sales
Retail: sales
Strategy • Strong main navigation • Key conversion drivers • Clear CTA
Retail: sales
12
34
Results • 45% conversion increase • 62% sales growth
Goal • Look reputable to clients • Increase sales
Branding
Branding
Strategy • Updated branding • Clear CTA • Email capture
Branding
1
2
3
4
Results • 16% conversion increase • 26% revenue growth
Goal • Build email list • Grow revenue • Be relevant and current
Content
Content
Strategy • Clear CTA • Easy to use navigation • Hierarchy of information
Content 1
2
34
Results • 70% growth in email list • 25% revenue growth • 60% increase in traffic
Don’t Make Me Think - web usability CrazyEgg - customer clicks and scrolling
Optimizely - A/B testing tool WordTracker - key word tracker
99designs - logo and website creation GoDaddy - domain names
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