founder machine week2

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Founder MachineWeek 2

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ExperimentationBusiness CanvasTalkGroup exercise

Your Business Report Back

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Experimentation

What is it?

Benefits?

Good vs Bad?

Makes money?

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Zappos

Web

Hypothesis: People wanted to buy shoes online

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Zappos

Web

Date: about customer demandInteraction: effects discount pricingSurprise: wanted to return shoes

Learned = >

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The Experiment

Value HypothesisDo they want it?

Growth HypothesisDiscover & adopt?

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Village Laundry

Learned ?????

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Village Laundry

Value = yesGrowth = no truck

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Feedback Loop

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Leap of faith questions

Intuit: Do people find it frustrating to pay bills online

Yours?????

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Break Out Session• List 5 Leap of faith questions in your

business

• Take 1 that is most meaningful / impactful for you

• Build an experiment

• Present it back to group

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Business Canvas

http://www.youtube.com/watch?v=QoAOzMTLP5s



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http://www.businessmodelalchemist.com/2011/01/reverse-engineering-facebooks-business-model-with-ballpark-figures.html



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Build Out Your Canvas

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Summary

Run your experiment & report back next week

Refine your business canvas