forget mobile-first … move your customers to iot-first, drew johnson, aeris communications

onIoT-First

Drew Johnson, VP Engineering

2© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential

IoT Connectivity-as-

a-Service (CaaS)

Cloud-based IoT

App & Analytics

PaaS

Automotive

Applications &

Services (TSP)

Aeris IoT Platform

Neo Self-Serve, Direct Sales, Distributors, Partners, MNOs

Offerings Headquarters in Silicon Valley


Growth

IoT 1.0 Success

Operators- Profit at low ARPU –

elusive for many- Need

High-Automation & Self-Serve Plus Low Margin-Stacking

Enterprises- Key ROI use cases- IoT-After is ok


Operator IoT Maturity

Revenue

Time

ConnectivityPlatform / API’s

Sales Channels

3rd PartyEnablement

Global

SMB

BrandedApplications

IoTDevelopers

Vertical Focus


Op

po

rtu

nit

y

IoT Add-On IoT Built-In IoT-First

Re-Imagined

IoT-After

Similar to Mobile-First vs Mobile-AfterIoT Approaches


IoT-After

• Connectivity added-on or built-in to an existing

product design (or subset of products)

• Focus on a narrow Use Case / ROI

• Single group in the company leads/benefits

IoT-First

• Embedded Ubiquitous Cradle-To-Grave Connectivity• Know the supply chain

• Know the first and second customers

• Predict customer support

• Learn how to improve the product

• User interactions re-imagined• Mobile-First application

• Be smart; do things automatically

• Capitalizing on data opportunities• Identify who else can benefit from the data

• Building / participating in the ecosystem• The secondary opportunities can be big

Every industry must transform or risk being disruptedIoT-First


Base ROI: Green consumers pay for energy savings & great user

experience – mobile app & automatic behaviors

Compound benefits:

• Revenue from integration w/ power companies

• Gateway to other devices in the home

• Ecosystem building around ‘Away’

Competition: Established players trying to catch up

Android App

Downloads

Case Study: Nest


Base ROI: Proof of use for insurance payments

Compound benefits:

• More immediate feedback to doctors and patients

• Increased utilization from 60% to 80%

• Better inventory management

• Better customer understanding

• Business increased 40%

Competition: Playing catch-up w/ afterthought approach

Case Study: Sleep Apnea


Case Study: IoT Deployment


2011 2013 2015

Infotainment

focus; “Our company

would never

allow driver

data to be

shared”

“Can you help

us securely

share driver

data with

insurance

companies”

Forget infotainment …- “Can you help us track

vehicles in the supply

chain”

- “Can you help us update

firmware”

- “Can you help us

understand how owners

use the car”

OEMs slowly moving toward IoT-First …

Case Study: Connected Vehicle


Sensors send

interval or

trigger-based

data

Devices respond

to requests from

application

Connect devices

to network

through any

transport

Enable device &

traffic

management

Ingest multiple

real-time streams

of data

Incoming data at

high velocity,

volume & variety

Secure storage

and mgmt. of

data

Enable storage &

access based on

defined rules &

policies

Define triggers

and actions

based on data

Correlate w/

contextual data

and derive

insights

Enable dev. of

applications

leveraging the

data insight

Easily develop

dashboard &

interfaces

IoT Anatomy / Aeris OfferingsEvent

GenerationData

Ingestion Data

TransformPresentation

& ActionData

TransportStore & Manage

Devices Connectivity Platform

Application Enablement Platform

Analytics Platform

App Dev Platform

AerPort AerCloud AerVoyance AppExpressSIM+Agent

Security


Sensors send

interval or

trigger-based

data

Devices respond

to requests from

application

Connect devices

to network

through any

transport

Enable device &

traffic

management

Ingest multiple

real-time streams

of data

Incoming data at

high velocity,

volume & variety

Secure storage

and mgmt. of

data

Enable storage &

access based on

defined rules &

policies

Define triggers

and actions

based on data

Correlate w/

contextual data

and derive

insights

Enable dev. of

applications

leveraging the

data insight

Easily develop

dashboard &

interfaces

IoT Anatomy / Aeris OfferingsEvent

GenerationData

Ingestion Data

TransformPresentation

& ActionData

TransportStore & Manage

Devices Connectivity Platform

Application Enablement Platform

Analytics Platform

App Dev Platform

AerPort AerCloud AerVoyance AppExpressSIM+Agent

Security

Partner

OpportunitiesPartner

Opportunities

Thanks!

aeris.com

neo.aeris.com


AEP does a lot of heavy liftingMultiple capabilities are needed for an effective IoT Application Enablement Platform

Connectivity: WiFi Cellular Zigbee Z-wave

Communication: REST MQTT CoAP HTTP

Data

ManagementStorage

Container

Data

Model

AlertsSubscribe

Data

Device

Management

API keyRegister

ManageSecurity

Real-time

AnalyticsRules

engine

Event

process

ListenerTriggers

Storage

Management

AccessStorage

SecureRedundant

Access Management

API’sAdminUser

Account

Billing Management

ControlStorage

based

Usage

based

Access

Control

Application Development Toolkit

Web

page

Widget

library

Mobile

OSDashboard Libraries

forget mobile-first … move your customers to iot-first, drew johnson, aeris communications

Technology