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SPEEDING THE ENTERPRISE READY CLOUDMario MuellerVP IT Infrastructure, BMWChair, Open Data Center Alliance
THE OPEN DATA CENTER ALLIANCE
Drive new levels of IT agility through delivery of unified
enterprise requirements for cloud computing
CreateUnified Enterprise
Requirements Through ODCA Publications
AccelerateThrough SDO and Industry
Collaboration
AdoptPlan, Purchase and Deploy
based on ODCA Requirements
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LEADERSHIP ACTION
Delivering cloud and big data services based on ODCA
requirements
Strategy and procurement decisions anchored on ODCA
requirements.Building cloud based on ODCA requirements
Leveraging ODCA as a pragmatic guild for internal & client cloud-implementations
UMs used for current clouds & future planning
of new cloud services
Driving RFPs based on ODCA requirements
Broad scale integration of UMs into public, private and hybrid
cloud offerings
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Leveraging ODCA for full scale private cloud build out, big
data and networking strategy
Broad integration of ODCA UMs to global cloud strategy
and procurements
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BMW GROUP IN FIGURES.
BMW Financial Services
MINI Financial Services
Deliveries
2011 Change in %
Automobiles units 1,668,982 +14.2 %
Motorcycles units 113,572 + 3.1 %
Financing contracts 3,592,093 + 5.1 %
Revenue euro million 68,821 +13.8 %
EBIT euro million 8,018 + 56,9%
2012 Change in %
1,845,186 +10.6 %
117,109 + 3,1 %
3,846,364 + 7,1 %
76,848 +11.7 %
8,300 + 3,5%
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BMW CONNECTEDDRIVE.
http://www.bmw.com/com/en/insights/technology/connecteddrive
TeleServices
Remote Services
Intelligent Emergency Call
Real Time Traffic Information
ConnectedDrive Services
Internet
Concierge Services
Online Entertainment
BMW CONNECTED DRIVE – IN-VEHICLE CONNECTIVITY.INCREASED SIGNIFICANCE OF EVERYDAY CONNECTIVITY.
On the move
At home / In the office In the car
Health/Sports
Mobility
Entertainment
Information
Personal data
Social networks
Work
Time to Market
Changing lifestyle New customer requirements
...
- High degree of personalization options.- More and more localization of services.- High volatility of customer needs.
- Features available everywhere and fast.- Seamless integration into the car, simple UI,
simple updating.
BMW CONNECTED DRIVE SERVICES FOR BMW i.NEW MOBILITY SERVICES.
Range assistant
ECO PRO +mode
Park Info Intermodalrouting
Traffic InfoRange map Mobility Efficiency Status and control
Dynamic charging station display
PLATFORM FOR APPS.
InternetMobile Network
Vehicle Partner
3rd Party Service
HeadunitControl units
Customer PhoneC-SIM
BMW Connected
3rd Party App
- The smartphone app integration “BMW Apps” is technically compatible with Apple iOS (Google Android compatibility will start this summer).
- Supplying Software-Development-Kit (SDK) containing framework, guidelines, tools and simulation capabilities.
- Support and expertise in vehicle HMI development.
- Browser Apps are based on online API provided by the partner which are integrated by BMW in the vehicle infotainment systems.
- Browser apps are being developed upon partner service interfaces API (Application Programming Interface).
Integrated Connectivity
P-SIMInternetMobile Network
Vehicle BMW Group Backend Partner
3rd Party Service
HeadunitControl units
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WORLDWIDE BACKBONE.
BMW DC Americas
Spartanburg, USA
BMW DC EMEAMunich, DE
BMW NSC DC China
Beijing, CN
BMW ConnectedDrive will be available in more than 40 markets and will thus cover more than 90% of total volume (> 2015).
2012 ~ 1M vehicles
connected ~ 1M requests/day
~ 600 MB data-volume/day
2018
> 10M vehicles connected > 100M
requests/day > 1TB data-volume/day
Current (6/13) ~ 2,5M vehicles
connected ~ 12M
requests/day ~ 40 GB data-
volume/dayPeak 6,5 MB/s
FUTURE IT INFRASTRUCTURE – TECHNOLOGICAL CHANGE TO REMAIN FUTURE PROOF.
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99 ,9... %(resilience)
Cost Quality
Zero DowntimeAutomated
Self ServiceElastic
„hybrid cloud“
+
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Network
Storage
Servers
Hypervisor
Data
Application
Runtime
Middleware
O/S
•Provisioning/Deprovisioning through one customer oriented service portal.
•PaaS Service Pattern: SAP, WEB, Database.
•IaaS Service Pattern: Windows and Linux/Suse VM’s.
•Orchestration 100 % automated / Zero Downtime solutions.
•Separation of business and technical automation layer (structured architecture).
•Defined service operations also through service portal.
•Elasticity are implemented (Capacity Upgrades/Downgrades).
•Highly standardized resource pool (only VM’s).
•Guidelines for application cloud readiness.
Private Cloud
FUTURE IT INFRASTRUCTURE – CLOUD JOURNEY. IT - i
IaaS
PaaS SAP
PaaS DB
PaaS Web
Create VM
Delete VMChange state of
VM
Change parameters of VM
Install software package
Create DB on new instance
Create DB on existing instance
Delete database
Delete complete instance
Automated provisioning
Automated Decommissioning
Admin Self Services
Provisioning SAP systems
Internal Services for PaaS Projects
Application Deployment
Decommissioning SAP systems
IT - i
FUTURE IT INFRASTRUCTURE - CLOUD SERVICE PORTFOLIO.
Private Cloud Release 1 (2013)
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FUTURE IT INFRASTRUCTURE - SOLUTION ARCHITECTURE.
IDMA
<<System>>
IdaS
Change 1
Ta s k 1
Change Management - ITSM Suite
A <<System>>
Infrastructure
A<<System>>
IWAN
Self Service Portal
ChangeTemplate
ChangeTemplate
ChangeTemplate
SAPA
<<System>>
LVM
DBA
<<System>>
PWAN
RAI prelimina
ry solution
CMDB
A <<System>>
CMDB
WebA <<System>>
WEB TA
WPAMS
Self Service Portal
A <<System>>
status infoExecution progress
Service1
Service2
IT-i Service1
ChangeTemplate
ChangeTemplate
TaskTemplate
Target SystemOS + basic SW
MW
Application
BSM Framework
A <<System>>
BSM Framework
Business Automation
A <<System>>
L4
L3
L2
L1
…
…
Technical AutomationTA
Business AutomationBA
Solution architecture
structured in layers replaceable components Vendor agnostic
Today’s implementation
Self Service Portal Business Automation Technical Automation with
- different vendor products- open source components
Fully useable Linux, Windows VM’swith Databases, Middleware,User, Certificates, etc.
IT - i
• BMW is 100% committed to the goals of ODCA.
• Usage Models are the foundation of BMW’s datacenter/cloud strategy and design.
• UM’s are also referenced in the procurement process to ensure continued alignment.
• The models stretch internal perspective to industry thought leadership.
• As an active participant in developing the Usage models, the BMW cloud journey is driven through the ODCA.
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FUTURE IT INFRASTRUCTURE – ODCA.
HUNDREDS OF GLOBAL IT LEADERS
CONTRIBUTING MEMBERS
SOLUTION PROVIDERS
ADOPTER MEMBERS
Intel Corp Serves at the Technical Advisor to the Alliance
THE LEADERS ARE HERE
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Leaders in last 6 months
Global leaders, from the industry to the enterprise
Scaling Cloud Adoption withODCA Accelerate
Visit: www.opendatacenteralliance.org/PEAT24
Leverage Best Practices inYour Cloud Adoption
Integrate Usage Models into Corporate RFPs
Up to 50% discount on 2014 membership
Target
Goal
Reward
ODCA COMPLETES DATA CENTERIaaS REQUIREMENTS
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Establishes requirement for open/interoperable infrastructure
Prioritizes capabilities for new SDN & scale out storage solutions
Complements Existing Compute IaaS Publication
1st Customer Requirements for $20B+ IaaS Market
SW Defined Networks
ScaleOut Storage
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WORLD’S FIRST REQUIREMENTS FOR INFORMATION AS A SERVICE
Outlines orchestration of data delivery & analysis across sources
Covers infrastructure, data management, security & service
Enhances big data, mobile & cloud information architecture.
1st Customer Requirements for $23B+ Data Analytics Market
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NEW USAGE MODEL ENHANCEMENTS
Increases Technical Detail
Enables easier path to deployment
Integrates key industry, SDO and POC input
Largest Usage Model Enhancements
Since ODCA’s Formation
ODCA IS ABOUT ENGAGEMENT
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Engage in Forecast Presentations & Panels
Accelerate Your Business with MEET-Ups
Meet IT Leaders at the ODCA Reception
Deepen ODCA Engagement with Continued Action