forecast 2014: odca board best practice: t-systems

T-Systems Cloud Strategy Results of Our ODCA MembershipT-Systems, Reyk Bederke

Deutsche Telekom: International leader for connected life and work

T-SYSTEMS:DEUTSCHE TELEKOM'S CORPORATE CUSTOMERS ARMDeutsche Telekom. Facts and figures:

More than 190 million customers 50 countries and 230 000 employees worldwide No. 1 on German market: telecommunications, mobile, IT Own data centers and networks around the world Revenue of EUR 60.1 billion

T-SYSTEMS:ICT FOR CORPORATE CUSTOMERS For public sector institutions For multinational groups from all sectors

Automotive industry Manufacturing industry Telecommunications Financial sector Retail Services Media Energy Healthcare

Employees: 50 000 Revenue: € 9.5 Billion (2013)

3September, 2014T-Systems Cloud Strategy

MISSION:“We're shaping the future of a connected business world and society. And we are creating added value for our customers, employees and investors through innovativeICT solutions.”Reinhard Clemens,CEO of T-Systems, Deutsche Telekom AG

ZERO DISTANCECORE BELIEFS 2.0

#generationeasy, #byod71% of employees in Germany use personal devices for work

#mobile_shoppingHalf of consumers use two or more devices for shopping

#big_data, #healthBig data could help save 333 billion euros in healthcare

#m2m, #smarthomeThere will be 2.5 billion M2M connections by 2020

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Im zeitalter der kunden und userändern sic Geschäftsmodelle

Zero distance

80% of smartphone owners use their devices while shopping (comparing prices, etc.)

The product talks, the crowd acts

YihaodianA virtual supermarket created by an Augmented Reality app.

Business models are changingin the ERA of the customer and user

FAST INTERNET Access

The shop comes to the customer

The customer buildsthe product

Local Motors only spends 2% of the usual investment for automobile development – thanks to crowdsourcing.

Proximity to people, brands and markets

The Nike+ Community has run almost

1.2 billionin total.

T-Systems Cloud Strategy 7

September, 2014T-Systems Cloud Strategy

ZERO DISTANCE PRESENTS NEW CHALLENGES FOR ALL DECISION-MAKERS

USEREXPECTATIONS

CUSTOMEREXPECTATIONS

DRIVE INNOVATION

KEEP THE ENGINE RUNNING

THE SHOP COMESTO THE CUSTOMER

THE CUSTOMER BUILDS THE PRODUCT

THE PRODUCT TALKS,THE CROWD ACTS

BUDGETS & COSTS SKILLS & RESOURCES STABLE OPERATION

FAST ACCESS

INTUITIVE USABILITY

USERS & BUSINESSUNITS BUY IT

8

9September, 2014T-Systems Cloud Strategy

THE DECISION-MAKER BECOMES A ZERO DISTANCE MANAGER

How can we manage millions of end customers instead of100 dealers?

How should employees share large volumes of data?

How can ouremployees really workfrom any location?

How do I ensure dataprotection and datasecurity?

What services do weoffer our customers on a mobile basis?

How do I enable serviceand interaction withcustomers across all channels?

How can I provide the required resources as quickly as possible?What about product

liability?

How can I support new business models?

ZERO DISTANCE CALLS FOR TRANSFORMATION OF ICT

TRANSFORMATION TOWARDS

SECURITY

CLOUD & BIG DATA COLLABORATION MOBILE

Business intelligence Harmonizing IT systems Multi-Cloud management Data management

Collaborative work-place infrastructures

Interacting with customers and partners

Social business

BYOD

Management of mobile devices & apps

Business process mobilization

September, 2014T-Systems Cloud Strategy 10

T-SYSTEMS SUPPORTS THE TRANSFORMATION OF ICT …

CLOUD & BIG DATA COLLABORATION MOBILE

Mobile city officeEspecially useful in rural regions: the fullyequipped office on wheels.

Port of HamburgSmart Port logistics helpcontrol the flow of goods, make optimal use ofspace and reducebackups.

Bag2GoThe smart bag arrives at its destination – evenwith delays.

Arrival controlKnow when the parcelservice or breakdown assistance willarrive – in real-time.

RuntasticMore than 26 millionregistered users monitortheir fitness data with thisrunning and fitness app.

SECURITY


… THROUGH A MATURE CLOUD SERVICE PORTFOLIO. T-SYSTEMS CLOUD OFFERINGS ARE HIGHLIGHTED WITH

Service Desk &Onsite Services

DYNAMIC NET-CENTRICSOURCING

COLLABORATION MOBILE ENTERPRISE SECURITY &GOVERNANCE

SUSTAINABILITY& CORPORATE RESPONSIBILITY

TELCO INSURANCE BANKING RETAIL

SUPPORT &ENABLINGSERVICES

ICT SecurityServices

ApplicationPerformanceManagement

Manufacturing/AutomotiveSolutions/INConnected Car

Manufacturing/AutomotiveSolutions/INConnected Car

Public SectorSolutions

Utilities/IN EnergySolutions

Health/IN HealthSolutions

EnterpriseSolutions

ApplicationManagement,Mod. & TestingServices

Web, Social &MobilityEnablingServices

Archiving &ContentManagementServices

AUTO/MI TRANSPORT PUBLIC UTILITIES HEALTH

INDUSTRY BUSINESS SOLUTIONS

CROSS INDUSTRY BUSINESS SOLUTIONS

APPLICATION OPERATIONS

Virtual PrivateNetworks

Access &Voice Services

InhouseServices

CONNECTIVITY SERVICES

ApplicationOperations forSAP® Solutions

ApplicationOperations forother Solutions

UnifiedCommunication & Collaboration

CorporateVideo

De-Mail

MainframeServices

DATA CENTER SERVICES

HostingServices

END USER SERVICES

ManagedWorkplaceServices

MobileEnterpriseServices

CloudReadiness &ManagementSolutions

Travel,Transport &LogisticSolutions

APPLICATION SERVICES Software Development Implementation Release Change/Upgrade Optimization Testing

INFRASTRUCTURE &NETWORK SERVICES Solution Design Installation & Configuration Consolidation & Migration Operation Support Managed Services Outsourcing

CONSULTING Infrastructure

Consulting ICT Strategy Business

Process DETECON

Consulting

INNOVATIONS Open Innovation Projects Innovation

Coaching Innovation

CenterMünchen

IN = Intelligent Networks = incl. Cloud-Based Service

September, 2014 12T-Systems Cloud Strategy

HOW TO BUILD A ZERO DISTANCE CLOUD PORTFOLIO?

HOW TO BUILD ZERO DISTANCE SERVICES?BECOME A CUSTOMER !


Prioritize

Deliver

Share

Unified Voice Accelerates Market Delivery

Solution Testing and Deployments based on a Common Foundation

Today’s Learning forms Foundation for Tomorrow’s Requirements

ODCA is a cornerstone for successful product development

September, 201416

T-SYSTEMS JOURNEY IN ODCACLOUD SERVICE ENABLING.

T-Systems participates in ODCA Workgroups

2011 Election to the Steering Board & TCCServices Workgroup Chair

2012

Usage Model Leadership• Service Orchestration• Security UM‘s x3Forecast NY:• Cloud Adoption PanelPoC:• VM Interoperability PoC

start

Working Results

Usage Model Contribution• Service Orchestration

Master Usage Model• CIaaS Storage Master

Usage Model• Security Usage Model x2

Working Results

Steering Board and TCCManageability & Services Workgroup Chair

2013

Usage Model Leadership • Service Orchestration v2• IO Control• VM Interop• Service Catalogue• Conceptual Overview• Std Units of Measure• Carbon Footprint• Security UMSpeaker & Forecast SFO• Present UM‘s and PoC‘s• Consult with EA Orgs on

UM concepts• Cloud World Series CPTPoC• Whitepaper on the results

of VM Interoperability PoC• TOSCA PoC• Carbon Footprint PoC

Working Results

Board & TCC membershipBusiness Transformation Workgroup Chair

2014

Usage Model Leadership• CMM v2.0• Cloud Service Broker• Business Cloud StrategySpeaker & Forecast SFO• Solution Provider

Conference• Present UM‘s and PoC‘s• Cloud World Series JNB,

MUC, LON, HKGPoC• White Paper on TOSCA

PoC IEEE recognition• White Paper on

Procurement in the Cloud• White Paper on

Quantifying Business Benefits

Working Results

T-Systems joins the ODCA

2010

Usage Model Contribution• Scale out Storage• Service Management for

Cloud

Working Results

T-Systems Cloud Strategy

ADOPTION OF ODCA USAGE MODELS HELPS TO BUILD SERVICES WHICH ARE MORE ALIGNED TO MARKET NEEDS

18

2012: ODCA PLAYS AN IMPORTANT ROLE IN T-SYSTEMS’ PORTFOLIO SERVICES …

Value Proposition for T-Systems: This was a PoC for a problem which existed within T-Systems’ already

(Interoperability between existing Cloud platforms) and will grow as hybrid cloud scenarios appear. Therefore build a technical solution based on the ODCA Usage Model, and the PoC results will help to solve this problem for TSI in a standardized and ODCA compliant way.

PoC „VM Interoperability in hybrid Cloud environments”

The results and findings of the PoC where transformed into new cloud products …


CERTIFIED AND BUILT ACCORDING TO ODCA USAGE MODELS

CLOUD INTEGRATION CENTERA configuration, deployment and management framework for service orchestration and operation in private and hybrid clouds

ODCA Usage Models adopted: • Service Orchestration, (& TOSCA)• Service Catalog, • Standard Units of Measure, • VM Interoperability• Security• Commercial Framework


T-systems Gold Sponsor Session - 1:40 p.m. in Concert

CLOUD INTEGRATION CENTERPortalA customer-specific portal is implemented on T-Systems’ secure, private-cloud infrastructure.

PortalA customer-specific portal is implemented on T-Systems’ secure, private-cloud infrastructure.

Managed serviceApplications are provisioned and managed by T-Systems and ISVs.

Managed serviceApplications are provisioned and managed by T-Systems and ISVs.

CustomizationCustomers can incorporate their own applications into the Cloud Integration Center

CustomizationCustomers can incorporate their own applications into the Cloud Integration Center

MigrationA migration service to formal cloud, for applications from classic, from the public cloud and from shadow IT.

MigrationA migration service to formal cloud, for applications from classic, from the public cloud and from shadow IT.

CostServices are charged on a pay-per-use basis – in line with actual demand.

CostServices are charged on a pay-per-use basis – in line with actual demand.

THE Cloud Integration Center is an end-to-end solution for the operation of applications

in a highly secure environment

AccessAccess is direct, via the intranet.

AccessAccess is direct, via the intranet.

CatalogEnterprise applications (SaaS, PaaS and IaaS) are selected and configured by the customer via the customer-specific catalog – quickly, flexibly, and in accordance with business needs, and for the customer’s own environment.

CatalogEnterprise applications (SaaS, PaaS and IaaS) are selected and configured by the customer via the customer-specific catalog – quickly, flexibly, and in accordance with business needs, and for the customer’s own environment.


AN EASY INTERFACE

21

DEPLOYMENT OF COMPLEX SERVICES MADE EASY…

... AND CONFIGURABLE!


SEAMLESSCOLLABORATION

Application order portal

Application onboarding

factory

Vendor / ISV

Customer T-Systems

CertificationBoard

Application developer


Managed application supportService designer


CLOUD INTEGRATIONCENTER

23

CLOUD BROKER:RESULTS OF AN ODCA POC, LEADING TO A NEW PRODUCT

BUILT ACCORDING TO ODCA USAGE MODELS

CLOUD BROKERThe application to manage multiple clouds seamlessly

ODCA Usage Models adopted: • Service Orchestration• Cloud Broker• Service Catalog• Standard Units of Measure, • VM Interoperability


CLOUD BROKER FUNCTIONALITY FOR MULTI-CLOUD SUCCESS.

26

Integrated Ecosystem All cloud services managed centrally via one platform

INterfaCES includedOpen for standardized services

DECISION ENGINEDefinition of individual criteria to identify the best cloud solution

Automated SCALingDetection of load peaks; automatic provisioning of extra resources

Transformation EngineTransfer and migration of customer workloads between providers

PUBLIC / PRIVATE AASTwo models via separate network connections

1 2 3

4 5 6


TRANSFORMATION ENGINE

TRANSFORMATION ENGINE

EASILY SWITCH BETWEEN OFFERINGS AND PROVIDERS

If costs need to be reduced and less security is required (or if the opposite is true)

To introduce redundancy

If another offering delivers more suitable functionality

If you need to switch from a public to a private cloud

Virtual Environment B

Automated, withoutmanualeffort

Virtual Environment A

Server Application

Image From format A

Conversionto Format B

Modification (configurationparameters)

Server Application


BIG DATA:RESULTS OF AN ODCA USE CASE LEADING TO A NEW PRODUCT


DYNAMIC SERVICES FOR BIG DATAAnalytics-as-a-Service

ODCA Usage Models adopted: • Big Data Consumer Guide• Information as a Service Usage Model


BIG DATA PORTFOLIO WAS INFLUENCED BY ODCA


Business problem

High performance BI“Hadoop” Ecosystem

Legacy BI Backward-looking analysis

Using data out of business applications

Quasi-real-time analysis (In-Memory)

Using data out of business applications

Forward-looking predictive analysis

Questions defined in the moment, using data from many sources

New Products

TechnologySolution

SAP Business Objects IBM Cognos MicroStrategy

Oracle Exadata SAP HANA

Cloudera Hadoop distribution Splunk (visualization)

Structured Limited (2 – 3 TB in Memory)

Structured Limited (< 100 TB in Memory)

Structured or unstructured Quasi unlimited (Petabyte)

Data Type/Scalability

Analytics-as-a-Service: Reveals customers strategic insightsand allows them faster and smarter decisions making

Selected Vendors (extract)

AND RESULTED IN A DYNAMIC BIG DATA SERVICE…


STILL TO COME IN 2014…


CLOUD SOLUTION CONSULTINGDevelop Strategy, Analyze, Transform, Measure

ODCA Usage Models adopted: • Cloud Maturity Model v2• Business-Enabling Cloud Strategy


ODCA HELPS T-SYSTEMS TO BUILD AN EFFECTIVE CLOUD PORTFOLIO, FOR INTERNAL AND EXTERNAL USE

ODCA HELPS T-SYSTEMS TO BUILD AN EFFECTIVE CLOUD PORTFOLIO, BECAUSE WE BENEFIT FROM:

Clear Cloud Portfolio Development Direction Clear (Customer & Provider) Requirements Defined methods and frameworks Defined Use Cases Clear minimum expectations for service features & functions A Community to test ideas & concepts Visibility A Community to influence legislators and Standards Development Organizations


forecast 2014: odca board best practice: t-systems

Technology

tsystems cloud offerings

odca membershiptsystems

data centers

healthbig data

ceo of t

business models

mature cloud service

customers ona mobile