Tuesday, October 1, 13

BMW ACCELERATES CLOUD ADOPTION WITH ODCA

SPEAKER: Mario MuellerVP, IT Infrastructure, BMWChairman, ODCA

Tuesday, October 1, 13

SPEEDING THE ENTERPRISE READY CLOUD

Mario MuellerVP IT Infrastructure, BMWChair, Open Data Center Alliance

Tuesday, October 1, 13

THE OPEN DATA CENTER ALLIANCE

Drive new levels of IT agility through delivery of unified

enterprise requirements for cloud computing

CreateUnified Enterprise Requirements

Through ODCA Publications

AccelerateThrough SDO and Industry

Collaboration

AdoptPlan, Purchase and Deploy based

on ODCA Requirements

Tuesday, October 1, 13

HUNDREDS OF GLOBAL IT LEADERS

CONTRIBUTING MEMBERS

SOLUTION PROVIDERS

ADOPTER MEMBERS

Intel Corp Serves at the Technical Advisor to the AllianceTuesday, October 1, 13

LEADERSHIP ACTION

Delivering cloud and big data services based on ODCA

requirements

Strategy and procurement decisions anchored on ODCA

requirements.Building cloud based on ODCA requirements

Leveraging ODCA as a pragmatic guild for internal & client cloud-

implementations

UMs used for current clouds & future planning of new

cloud services

Driving RFPs based on ODCA requirements

Broad scale integration of UMs into public, private and hybrid cloud

offerings

Leveraging ODCA for full scale private cloud build out, big data

and networking strategy

Broad integration of ODCA UMs to global cloud strategy and

procurements

Tuesday, October 1, 13

BMW CONNECTEDDRIVE.

http://www.bmw.com/com/en/insights/technology/connecteddrive

TeleServices

Remote Services

Intelligent Emergency Call

Real Time Traffic Information

ConnectedDrive Services

Internet

Concierge Services

Online Entertainment

Tuesday, October 1, 13

BMW CONNECTED DRIVE – IN-VEHICLE CONNECTIVITY.INCREASED SIGNIFICANCE OF EVERYDAY CONNECTIVITY.

On the move

At home / In the office In the car

Health/Sports

Mobility

Entertainment

Information

Personal data

Social networks

Work

Time to Market

Changing lifestyle New customer requirements

...

−High degree of personalization options.−More and more localization of services.−High volatility of customer needs.

−Features available everywhere and fast.−Seamless integration into the car, simple UI, simple updating.

Tuesday, October 1, 13

WORLDWIDE BACKBONE.

BMW DC AmericasSpartanburg, USA

BMW DC EMEAMunich, DE

BMW NSC DC ChinaBeijing, CN

BMW ConnectedDrive will be available in more than 40 markets and will thus cover more than 90% of total volume (> 2015).

2012 ~ 1M vehicles

connected ~ 1M requests/day

~ 600 MB data-volume/day

2018 > 10M vehicles

connected > 100M requests/day > 1TB data-volume/

day

Current (6/13) ~ 2,5M vehicles

connected ~ 12M requests/day

~ 40 GB data-volume/day

Peak 6,5 MB/s

Tuesday, October 1, 13

FUTURE IT INFRASTRUCTURE – TECHNOLOGICAL CHANGE TO REMAIN FUTURE PROOF.

Page 13

99 ,9... %(resilience)

Cost Quality

Zero DowntimeAutomated Self Service

Elastic

„hybrid cloud“

+

Tuesday, October 1, 13

Network

Storage

Servers

Hypervisor

Data

Application

Runtime

Middleware

O/S

•Provisioning/Deprovisioning through one customer oriented service portal.

•PaaS Service Pattern: SAP, WEB, Database.

•IaaS Service Pattern: Windows and Linux/Suse VM’s.

•Orchestration 100 % automated / Zero Downtime solutions.

•Separation of business and technical automation layer (structured architecture).

•Defined service operations also through service portal.

•Elasticity are implemented (Capacity Upgrades/Downgrades).

•Highly standardized resource pool (only VM’s).

•Guidelines for application cloud readiness.

Private Cloud

FUTURE IT INFRASTRUCTURE – CLOUD JOURNEY. IT - i

Tuesday, October 1, 13

IaaS

PaaS SAP

PaaS DB

PaaS Web

Create VM

Delete VM

Change state of VM

Change parameters of VM

Install software package

Create DB on new instance

Create DB on existing instance

Delete database

Delete complete instance

Automated provisioning

Automated Decommissioning

Admin Self Services

Provisioning SAP systems

Internal Services for PaaS Projects

Application Deployment

Decommissioning SAP systems

IT - i

FUTURE IT INFRASTRUCTURE - CLOUD SERVICE PORTFOLIO.

Private Cloud Release 1 (2013)

Tuesday, October 1, 13

• BMW is 100% committed to the goals of ODCA.

• Usage Models are the foundation of BMW’s datacenter/cloud strategy and design.

• UM’s are also referenced in the procurement process to ensure continued alignment.

• The models stretch internal perspective to industry thought leadership.

• As an active participant in developing the Usage models, the BMW cloud journey is driven through the ODCA.

FUTURE IT INFRASTRUCTURE – ODCA.

Tuesday, October 1, 13

ODCA USAGE MODEL REQUIREMENTS

14

Member-defined requirements for most pressing challenges

UM’s Shape Alliance Members’ Planning and Procurement

World’s first requirements for Information as a Service

1st Customer Requirements for $20B+ IaaS Market

26 Published Usage Models

Over 563 pages of content

Tuesday, October 1, 13

Scaling Cloud Adoption withODCA Accelerate

Visit: www.opendatacenteralliance.org/PEAT15

Leverage Best Practices inYour Cloud Adoption

Integrate Usage Models into Corporate RFPs

Up to 50% discount on 2014 membership

Target

Goal

Reward

Tuesday, October 1, 13

ODCA IS ABOUT ENGAGEMENT

22

Engage with the ODCA on Social Media

Accelerate Your Cloud Adoption with PEAT

Join the Open Data Center Alliance

Deepen ODCA Engagement with Continued Action

Tuesday, October 1, 13

Thank You

Tuesday, October 1, 13

Tuesday, October 1, 13