Foodie Mobile app

Problem

Solution

Target Market and Positioning

The Application and its Features

Marketing Strategy

1

2

3

4

5

Financial Feasibility

Challenges

6

7

8 Takeaways

Too many Restaurants

Too little Time

Finding the right restaurant is PUZZLING

1 2

5

1000+ Restaurants Price ?

Too many options

3 4Cuisine? Location?

Information GAP

Foodie Mobile app

All food related Information in your hand

Price

Location

Cuisine

Reviews Options Narrowed-

down

Find the perfect place

to SATIATE your appetite

AGE GROUP- 18 to 35

Social Class- Lower Middle ClassUpper Middle ClassUpper Class

“your one-stop food solution”

Had buffet at Cafe Nemo of platinum

suites today. Even though there

weren't 50-60 items like other

places, the available ones were

good enough and very tasty!

There were choices for Indian

dishes as well as Thai/chinese

ones....

Overall loved the food and

environment !

Search food according to different criteria

through filter

Price range

Location

Cuisine

Name

Price range

Location

Pizza

Cuisine

Had buffet at Cafe Nemo of platinum

suites today. Even though there

weren't 50-60 items like other

places, the available ones were

good enough and very tasty!

There were choices for Indian

dishes as well as Thai/chinese

ones....

Overall loved the food and

environment !

In-App Map Price range

Location

Pizza

Cuisine

Johan’s Diner22/2,Sayedpur, Dhaka- 1200

01671332927

Display links to home delivery sites and availability

Had buffet at Cafe Nemo of platinum

suites today. Even though there

weren't 50-60 items like other

places, the available ones were

good enough and very tasty!

There were choices for Indian

dishes as well as Thai/chinese

ones....

Overall loved the food and

environment !

Special offers and discounts alertsPrice range

Location

Pizza

Cuisine

Johan’s Diner22/2,Sayedpur, Dhaka- 1200

01671332927

Johan’s Diner22/2,Sayedpur, Dhaka- 1200

Special offers and discounts

Banani 11.

Dhanmondi 5A.

Banani 11

Gulshan 2.

SEE OFFER

SEE OFFER

SEE OFFER

SEE OFFER

Tk 250 off

Tk 200 off

Buy 1 get 1

Buy 1 get 1

Had buffet at Cafe Nemo of platinum

suites today. Even though there

weren't 50-60 items like other

places, the available ones were

good enough and very tasty!

There were choices for Indian

dishes as well as Thai/chinese

ones....

Overall loved the food and

environment !

User RatingPrice range

Location

Pizza

Cuisine

Johan’s Diner22/2,Sayedpur, Dhaka- 1200

01671332927

Johan’s Diner22/2,Sayedpur, Dhaka- 1200

Special offers and discounts

Banani 11.

Dhanmondi 5A.

Banani 11

Gulshan 2.

SEE OFFER

SEE OFFER

SEE OFFER

SEE OFFER

Tk 250 off

Tk 200 off

Buy 1 get 1

Buy 1 get 1

Had buffet at Cafe Nemo of platinum

suites today. Even though there

weren't 50-60 items like other places,

the available ones were good enough

and very tasty!

There were choices for Indian dishes

as well as Thai/chinese ones....

Overall loved the food and

environment !

Food- 4.5/5

Ambience- 4/5

Cleanliness- 5/5

Service- 3.5/5

Had buffet at Cafe Nemo of platinum

suites today. Even though there

weren't 50-60 items like other

places, the available ones were

good enough and very tasty!

There were choices for Indian

dishes as well as Thai/chinese

ones....

Overall loved the food and

environment !Book/Reserve Table:

Price range

Location

Pizza

Cuisine

Johan’s Diner22/2,Sayedpur, Dhaka- 1200

01671332927

Johan’s Diner22/2,Sayedpur, Dhaka- 1200

Special offers and discounts

Banani 11.

Dhanmondi 5A.

Banani 11

Gulshan 2.

SEE OFFER

SEE OFFER

SEE OFFER

SEE OFFER

Tk 250 off

Tk 200 off

Buy 1 get 1

Buy 1 get 1

Had buffet at Cafe Nemo of platinum

suites today. Even though there

weren't 50-60 items like other places,

the available ones were good enough

and very tasty!

There were choices for Indian dishes

as well as Thai/chinese ones....

Overall loved the food and

environment !

Food- 4.5/5

Ambience- 4/5

Cleanliness- 5/5

Service- 3.5/5Critics Choice of the week

Had buffet at Cafe Nemo of platinum

suites today. Even though there

weren't 50-60 items like other

places, the available ones were

good enough and very tasty!

There were choices for Indian

dishes as well as Thai/chinese

ones....

Overall loved the food and

environment !Critic’s Choice of the week

Price range

Location

Pizza

Cuisine

Johan’s Diner22/2,Sayedpur, Dhaka- 1200

01671332927

Johan’s Diner22/2,Sayedpur, Dhaka- 1200

Special offers and discounts

Banani 11.

Dhanmondi 5A.

Banani 11

Gulshan 2.

SEE OFFER

SEE OFFER

SEE OFFER

SEE OFFER

Tk 250 off

Tk 200 off

Buy 1 get 1

Buy 1 get 1

Had buffet at Cafe Nemo of platinum

suites today. Even though there

weren't 50-60 items like other places,

the available ones were good enough

and very tasty!

There were choices for Indian dishes

as well as Thai/chinese ones....

Overall loved the food and

environment !

Food- 4.5/5

Ambience- 4/5

Cleanliness- 5/5

Service- 3.5/5Critics Choice of the week

Future prospective feature

Food Delivery Option

Easy to use

Critics Choice of the week

Discounts and special offers

Find perfect food place…

Promotional Activity Through Internet

Build a microsite

Create buzz in Social Media

Promotional Activity outside Internet

Use of Bill boards

In Banani 11 Satmasjid road

Promotional Activity outside Internet

Leaflets

Events

Press

63% smartphone user utilized search to discover apps

Simple catchy name

Relevant key words

App Store Optimization

Simple Attractive icon

Impressive App Profile

Importance given to reviews

Easy to use: simple

interface.

unique features like

table reservation.

• Versatility:

Revenue model is not

so strong so it will

take considerable

time to breakeven

Expand to include

food delivery services.

• Risk of Copycats

• Already well

established

competitors.

100000 tk 300000 tk 140000 tk 20000 tk 150000 tk

Technical Challenges

Security- Malware

Development Efficiency

Android Market Search Engine- Difficult to make our app visible

Financial Challenges

High Market research Cost

Earning Revenue difficult

Marketing Challenges

Foodbank Crisis

Competition from Foodpanda and Hungrinaki

Too book a table/ reservation

Critics choice- food of the week

Find discount and special offers

Find suitable restaurant through different filters

Rich personalised Content

In- app map and contact info