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    11

    Food Processing

    For updated information, please visit www.ibef.org

    MARCH

    2013

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    22

    Contents

    Advantage India

    Market overview and trends

    Growth drivers

    Success stories: Operation Flood, Amul

    Opportunities

    Useful information

    For updated information, please visit www.ibef.org

    Food ProcessingMARCH

    2013

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    33

    Food Processing

    For updated information, please visit www.ibef.org ADVANTAGE INDIA

    Advantage India

    MARCH

    2013

    Advantage

    India

    Demand growth for processed foodhas been rising with growingdisposable income, urbanisation, ayoung population and nuclear families

    Household consumption is set to

    double by 2020

    India benefits from a largeagriculture sector, abundantlivestock, and costcompetitiveness

    Investment opportunities will

    arise in agriculture, foodinfrastructure, and contractfarming

    Government expects USD21.9 billionof investments in food processinginfrastructure by 2015

    Investments, including FDI, will risewith strengthening demand andsupply fundamentals

    Sops to private sector participation;100 per cent FDI under automaticroute

    Agri Export Zones have been set up;under the governments Vision 2015plan, mega food parks to beestablished

    Approval of National Mission on FoodProcessing

    Domestic

    food

    spending:

    USD318

    billion

    2020E

    Domestic

    food

    spending:

    USD181 billion

    2009

    Notes: 2020E - Estimate for 2020; estimates are from

    Flavours of Incredible India (Ernst & Young, 2009)

    FDI - Foreign Direct Investment

    Strong demand growth Food processing hub

    Increasing investments Policy support

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    44

    Contents

    Advantage India

    Market overview and trends

    Growth drivers

    Success stories: Operation Flood, Amul

    Opportunities

    Useful information

    For updated information, please visit www.ibef.org

    Food ProcessingMARCH

    2013

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    55For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS

    The food processing sector comprisessix major segments

    Food Processing

    Foodprocessing

    Fruits and vegetables

    Milk and milk products

    Meat and poultr y

    Marine products

    Grain processing

    Consumer food

    India is the worlds second largest producer of fruits and

    vegetables

    India is the largest producer of milk in the world

    India was the largest producer of buffalo meat (1.4 MT) and thesecond largest producer of goat meat (0.5 MT) in FY10

    India is the third largest producer of fish in the world

    India is estimated to have produced about 250 million tonnes of

    food grains in FY12

    Among the fastest growing segments in India; it includes -

    Packaged

    food

    Aerated

    soft drinks

    Packaged

    drinking

    water

    Alcoholic

    beverages

    Source:Indiabusiness.nic.in, Ministry of Agriculture, Meat &

    Poultry Processing Board, FAOSTAT

    Note: FY - Indian financial year (April - March)

    MT - Million Tonnes

    MARCH

    2013

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    66For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS

    The food processing industry has emerged as a key

    component of Indian manufacturing; while the sectors

    total output stood at USD93.1 billion in FY10, it

    accounted for nearly 7.5 per cent of aggregate gross

    value added of major industries during that year

    The size of the sector has been growing fast; output

    expanded at a CAGR of 16.9 per cent over FY05-10

    Processed food output

    Source: Annual Survey of Industries (ASI) 2009-10,

    Aranca Research

    Source: Ministry of Food Processing Industries ( MOFPI),

    Annual Survey of Industries 2009-10, Aranca Research

    Notes: CAGR - Compound Annual Growth Rate,

    Food Processing

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    0

    20

    40

    60

    80

    100

    FY05 FY06 FY07 FY08 FY09 FY10

    Processed food output (USD billion) Growth - right axis

    MARCH

    2013

    Total output of food products andbeverages totalled USD93.1 billion in FY10

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  • 8/11/2019 Food Processing March 220313

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    Exports of processed food and related products*

    stood at USD19.7 billion in FY11, thereby recording an

    average annual growth of 14.7 per cent since FY09

    Exports of APEDA products have grown to USD17.9

    billion in FY12 as compared to USD11.5 bllion in FY11

    Main export destinations for food products have been

    the Middle East and South East Asia

    Exports of processed food and related items(USD billion)

    Source: Agriculture & Processed food products Export

    Development Authority (APEDA,) Aranca Research;

    * includes APEDA products (processed fruits and vegetables,

    animal products, cereals, and other processed food items) and

    Non - APEDA products (oil meals, marine products, spices, sugar

    and molasses, tea, coffee, etc.)

    Food Processing

    6.7 6.28.2

    8.37.4

    11.5

    FY09 FY10 FY11

    Export of APEDA products Export of Non APEDA products

    MARCH

    2013

    Exports of processed food and relatedproducts has also been rising steadily

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    99For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS

    In FY11, APEDA products had 41.6 per cent share in total exports; non-APEDA products made up the rest

    Within APEDA products, cereals had the highest share (36 per cent) while for non-APEDA products marine

    products dominated with a share of about 21 per cent

    Food Processing

    Shares in non-APEDA exports (FY11)

    Source:APEDA, Aranca Research

    Shares in APEDA exports (FY12)

    Source:APEDA, Aranca Research

    21%

    20%

    20%

    14%

    11%

    14%

    Marine Products

    Sugar &

    Mollasses

    Oil Meals

    Spices

    Tea & Coffee

    Others

    36%

    17%5%

    35%

    6%

    1%Cereals

    Animal products

    Processed Fruits &

    Vegetables

    Other processed

    foods

    Fresh Fruits &

    Vegetables

    Floriculture &

    Seeds

    MARCH

    2013

    Shares in exports of processed food andrelated products

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    1010For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS

    The unorganised sector accounts for 42 per cent of

    Indiasfood processing industry

    The sizeable presence of small scale industries points

    to the sectorsrole in employment generation

    Unorganised sector has the largest share in the sector *

    Source: Ministry of Food Processing Industries, Aranca Research

    * The figures have been taken from MOFPIs annual report for

    FY10 where FY indicates Indian financial year (April - March)

    Food Processing

    42%

    25%

    33%

    Unorganised sector

    Organised sector

    Small scale

    industries

    MARCH

    2013

    Large presence of the unorganisedsector (1/2)

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    1111For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS

    Rice mills account for the largest share of processing

    units in the organised sector

    The governments focus on infrastructure is likely to

    see a sharp rise in the number of cold storage units in

    the years ahead

    Shares in production by value and volume (FY11)

    Source: Ministry of Food Processing Industries,

    Aranca Research

    Food Processing

    70%

    50%

    30%

    50%

    By Volume By Value

    Unorganised sector Organised sector

    MARCH

    2013

    Large presence of the unorganisedsector (2/2)

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    1212For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS

    In FY09, the sector employed 48 million people

    Policymakers have identified the food processing

    sector as a key one in encouraging labour movement

    from agriculture to manufacturing

    Healthy contribution to employment generation(FY09)

    Source: Ministry of Food Processing Industries,

    Aranca Research

    Notes: FY - Indian financial year (April - March)

    Food Processing

    Food processing

    industry

    Directemployment

    (13 million)

    Indirectemployment

    (35 million)

    MARCH

    2013

    Food processing is a key contributor toemployment generation in India

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    1313For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS

    Changing consumer

    tastes

    Entry of international

    companies

    Liberalisation and growth of organised retail have made the Indian market

    more attractive for global players

    With a large agriculture sector, abundant livestock, and cost competitiveness

    India is fast emerging as a sourcing hub of processed food

    Rising business and

    product innovation

    Companies have been moving up the value chain; for example, cooperatives aretransitioning from being pure producers of milk to offering a wide range of

    dairy products

    Firms, both domestic and global, have been focussing on product innovation to

    cater to domestic tastes, while also introducing international flavours

    Wide array of products, coupled with increasing global connectivity has led to a

    change in the tastes and preference of domestic consumers

    This trend has been bolstered by rising incomes, increasing urbanisation, a

    young population, and the emergence of nuclear families

    Food ProcessingMARCH

    2013

    Notable trends in the Indian foodprocessing sector

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    1414For updated information, please visit www.ibef.org MARKET OVERVIEW AND TRENDS

    Food Processing

    Alcoholic beverages

    Aerated soft drinks andpackaged drinking water

    Packaged food

    Fruits, vegetables,processed grain

    Cooperative societies: Gujarat (GCMMF), Andhra Pradesh (APDDCF), Karnataka (KMF),

    Maharashtra (Mahasangh), Punjab (MILKFED), Tamil Nadu (TCMPF), Delhi (NDDB)Milk and milk products

    Meat, poultry and marineproducts

    Consumer food

    MARCH

    2013

    Cooperatives dominate dairy sector;private players lead others

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    1515

    Contents

    Advantage India

    Market overview and trends

    Growth drivers

    Success stories: Operation Flood, Amul

    Opportunities

    Useful information

    For updated information, please visit www.ibef.org

    Food ProcessingMARCH

    2013

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    1616For updated information, please visit www.ibef.org GROWTH DRIVERS

    Strong

    government

    support

    Growing demandStrong domestic demand Supply-side advantagesRising export

    opportunities

    Rising disposable

    incomes

    Growing middle

    class,

    urbanisation, a

    young population

    Changing

    lifestyles and food

    habits

    Indias greaterintegration with the

    global economy

    Proximity to keyexport

    destinations

    Expected spike in

    global demand as

    emerging markets

    grow at a fast pace

    Favourableclimate for

    agriculture; wide

    variety of crops

    Large livestock baseaids dairy and meat

    processing sector

    Inland water

    bodies, long

    coastline help

    marine products

    Food Processing

    Policy support

    Vision 2015 plantargets trebling of

    food processing

    sector

    Mega food parks,Agri Export Zonesto attract FDI andaid infrastructure

    Approval of

    National Mission

    on Food Processing

    MARCH

    2013

    Strong fundamentals and policy supportaiding growth

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    1717For updated information, please visit www.ibef.org

    Source:, Aranca Research

    Note: E - estimate, F - forecast

    GROWTH DRIVERS

    Rising disposable incomes

    Strong growth in per-capita income has resulted in greaterdemand for food items

    Per capita income is expected to expand at a CAGR of 8.5

    per cent over 2010-2017 to USD2,428 There has also been a shift in demand -

    From carbohydrates to meat products (in line with

    the various phases of economic growth)

    To convenience foods, organic and diet foods

    Food Processing

    Rising per-capita income in India

    -5%

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    0

    500

    1,000

    1,500

    2,000

    2,500

    3,000

    2000

    2001

    2002

    2003

    2004

    2005

    2006

    2007

    2008

    2009

    2010

    2011E

    2012F

    2013F

    2014F

    2015F

    2016F

    2017F

    Per capita income, USD, LHS Annual growth rate, RHS

    MARCH

    2013

    Income growth is a key driver of growingdomestic demand for processed food

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    1818For updated information, please visit www.ibef.org

    Source: McKinsey Quarterly, Aranca Research

    GROWTH DRIVERS

    Food Processing

    Strivers: annualincome

    INR500,000 -

    1,000,000

    Seekers: annual

    income

    INR200,000 -

    500,000

    Deprived

    annual income

    INR1,000,000

    0

    10

    20

    30

    40

    50

    60

    70

    2005 2010 2015 2020 2025

    million

    households

    Strivers Seekers Deprived Aspirers Globals

    Changing wealth dynamics of Indias population

    MARCH

    2013

    A growing middle class and urbanisationhas also aided growth in the sector

    Growing middle class, urbanisation

    Strong economic growth since the 1990s has led to -

    Rapid urbanisation and a growing middle class

    Nuclear families and dual income households

    Coupled with a young population and increasing mediapenetration, this has led to a surge in demand for packaged

    food, alcoholic and non-alcoholic beverages, snacks,

    savouries, etc

    MARCH

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    1919

    -4

    0

    4

    8

    12

    16

    2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

    Emerging & developing economies Central & Eastern Europe

    Developing Asia Latin America & the Caribbean

    Middle East & North Africa

    For updated information, please visit www.ibef.org

    Source: IMF WEO (April 2012), Aranca Research

    GROWTH DRIVERS

    Food Processing

    %

    Growth in key regions of the global economy

    MARCH

    2013

    Exporters gaining from rising globaldemand and location advantages (1/2)

    Rising demand from rest of the word

    Share of exports in total output of processed food stood at21.2 per cent in FY11

    This has primarily resulted from - Greater exports to advanced economies

    More demand from emerging/ developingeconomies as they experience strong growth

    MARCH

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    2020For updated information, please visit www.ibef.org

    Source: Ministry of Food Processing Industries,

    Aranca Research

    GROWTH DRIVERS

    Food Processing

    Top ten destination countries of Indias exports ofprocessed food and agriculture related products

    (in USD million)

    298338

    401 464 502

    591650 672

    9671,079

    Pakistan

    Kuwait

    Ind

    onesia

    Vietnam

    Iran

    Bang

    ladesh

    Malaysia

    United

    States

    Saudi

    Arabia

    UAE

    MARCH

    2013

    Exporters gaining from rising globaldemand and location advantages (2/2)

    Supply-side advantages

    Growth in food product exports has been aided by -

    Significant improvements in product and packaging

    quality

    Greater private sector participation India has a location advantage - it is geographically close to

    key export destinations (Middle East, South East Asia)

    United Arab Emirates was the top export destination of

    processed food and agriculture related products, followed

    by Saudi Arabia and the United States

    MARCH

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    2121For updated information, please visit www.ibef.org GROWTH DRIVERS

    Food Processing

    Indias comparative advantage lies in its favourable

    climate, large agriculture sector and livestock base,

    long coastline, and inland water resources

    India also has an edge in cost of production

    compared to its competitors in Asia and thedeveloped world

    Units Global rank

    Arable land (million hectares) 157.9 2*

    Area under Irrigation (million

    hectares)63.1 1*

    Coast line ('000 kilometers) 7 18#

    Cattle (million) 210.2 1**

    Source: World bank, FAOSTAT, CIA World Fact book,

    Aranca Research

    Notes: * - for the year 2009; # - for the year 2011, ** - for the year 2010

    Production(million tonnes)

    Global rank(2011)

    Milk (Cow &

    Buffalo)107.2 1

    Pulses (nes) 7 1

    Fruits (fresh, nes) 7.6 1

    Bananas 29.6 1

    Tea 0.96 2

    Rice (Paddy) 155.7 2

    Sugarcane 342.3 2

    Vegetables (fresh,nes)

    27.5 2

    Wheat 86.8 2

    Potatoes 42.3 2

    MARCH

    2013

    India has a distinct competitiveadvantage over peers

    MARCH

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    2222For updated information, please visit www.ibef.org GROWTH DRIVERS

    Notes: FDI - Foreign Direct Investment

    Food Processing

    100 per cent FDI under automatic route (except for alcohol, beer, and sectors

    reserved for small scale industries)

    Repatriation of capital and profits permitted

    Encouragement to

    private sector

    Tax incentives and

    other sops

    Import duty scrapped on capital goods and raw materials for 100 per cent export

    - oriented units

    100 per cent tax exemption for 5 years followed by 25 per cent tax exemption

    for the next 5 years for new agro-processing industries

    Full excise duty exemption for goods that are used in installation of cold storage

    facilities

    Relaxed FDI norms

    100 per cent export-oriented units are allowed to sell up to 50 per cent of their

    produce in the domestic market

    Export earnings are exempted from corporate taxes

    MARCH

    2013

    Strong policy support gives foodprocessing sector a boost (1/2)

    MARCH

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    2323For updated information, please visit www.ibef.org GROWTH DRIVERS

    Food Processing

    Assigned priority sector for bank credit

    60 Agri Export Zones (AEZ) have been set up across the country

    According to Vision 2015, formulated by MoFPI, the government plans to

    establish 30 mega food parks in public-private partnership mode across the

    country; out of these 10 have already been approved in the first phase

    Government has also announced setting up of 15 Mega Food Parks in its FY12

    Budget, as part of the third phase of Mega Food Park Scheme

    Focus on infrastructure

    Investment-linked tax incentive of 100 per cent deduction of capital expenditure

    for setting up and operating cold chain facilities (for specified products), and for

    setting up and operating warehousing facilities (for storage of agricultural

    produce)

    Incentives for

    development of

    storage facilities

    Notes: MoFPI - Ministry of food processing industry

    MARCH

    2013

    Strong policy support gives foodprocessing sector a boost (2/2)

    F d P iMARCH

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    2424For updated information, please visit www.ibef.org

    Agri Export Zones in India

    GROWTH DRIVERS

    Food Processing

    Andhra Pradesh: vegetables,mango pulp, grapes, gherkins

    Maharashtra: Grapes, grape

    wine, mangoes, flowers, onion

    West Bengal: Pineapple, litchi,

    Darjeeling tea, vegetables

    Uttar Pradesh: Basmati rice,

    potatoes, mangoes, vegetables

    Uttaranchal: Basmati rice,

    aromatic and medicinal plants

    Madhya Pradesh: Onions,

    garlic, seed spices, lentils

    Karnataka: Gherkins, rose,

    onions, flowers, vanilla

    Tamil Nadu: Flowers, mangoes,

    cashew nuts

    Jammu & Kashmir: Apples,

    walnuts

    Punjab: Basmati rice, vegetables

    Himachal Pradesh: Apples

    Rajasthan: Coriander, cumin

    Gujarat: Mangoes, vegetables,

    sesame seeds

    Assam: Ginger

    Source: APEDA, Aranca Research

    20

    8

    6

    5

    5

    4

    4

    44

    Maharashtra

    West Bengal

    Andhra Pradesh

    Madhya Pradesh

    Karnataka

    Uttaranchal

    Uttar Pradesh

    Tamil Nadu

    Other States

    MARCH

    2013

    F d P iMARCH

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    2525For updated information, please visit www.ibef.org

    FDI inflows into agriculture and food processing

    between April 2000 and August 2012 stood at USD4.7

    billion

    Demand growth, supply advantages, and policy

    support have been instrumental in att racting FDI

    GROWTH DRIVERS

    Food Processing

    Notes: FDI - Foreign Direct Investment,

    Cumulative FDI inflows (Apr 2000 - Aug 2012)into the food and agriculture sector

    Source: Department of Industrial Policy & Promotion,

    Aranca Research

    0

    200

    400

    600

    800

    1,000

    1,200

    1,400

    1,600

    Agriservices

    Foodprocessing

    Fermentation

    Vegetableoil

    Agrimac

    hinery

    Teaand

    Coffee

    Sugar

    0%

    10%

    20%

    30%

    40%

    Cumulative FDI inflow (USD million)

    Share of total FDI inflow (%) - right axis

    MARCH

    2013

    Foreign investments flowing in; rise inplan expenditure (1/2)

    F d P iMARCH

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    2626

    36.3%

    45.4%

    11.5%

    5.5%

    1.3% Infrastructure

    development

    National Mission on

    Food Processing

    Strengthening of

    institutions

    Food Safety, R&D and

    Promotional Activities

    Innovation FundScheme

    For updated information, please visit www.ibef.org

    The governments main focus is on supply-chain

    related infrastructure like cold storage, abattoirs and

    food parks

    GROWTH DRIVERS

    Food Processing

    12th Five Year Plan (2012-17) outlay shares:food processing

    Source: Ministry of Food Processing Industries (2009-10

    Annual Report), Aranca Research

    Notes: GOI - Government of India

    Plan allocation to the food processing sector:USD2.9 billion

    MARCH

    2013

    Foreign investments flowing in; rise inplan expenditure (2/2)

    F d P iMARCH

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    2727For updated information, please visit www.ibef.org GROWTH DRIVERS

    PE investments in the food and agriculture totaled USD650 million during 2008-11

    Company Investor Type of businessDeal value (USD

    million)

    Nuziveedu Seeds Blackstone Group Floriculture 80.0

    Prakash Snacks Pvt Ltd Sequoia Capital Snacks 30.0

    Amalgamated Beans Coffee Trading Co Darby Asia InvestorsNon-citrous fruitfarming

    25.0

    Bush Foods Overseas Pvt Ltd Standard Chartered Pvt Eq Ltd Rice milling 25.0

    Tirumala Milk Products Carlyle Group Milk production 22.0

    The CREMICA Group Motilal Oswal Private Equity AdvisorsGeneral food

    products15.0

    Nashik Vinters Verlinvest SA Wine and liquor 15.0

    Parag Milk & Milk Products Motilal Oswal Private Equity Advisors Dairy products 14.1

    Godrej Tea IL&FS Investment Managers Coffee Coffee and tea 13.5

    Bakers Circle India Pvt. LtdGEM India Advisors Ltd

    Frozen doughs

    and desserts2.82

    Food Processing

    PEdeals

    Jan2010-Nov2012

    MARCH

    2013

    Rising Private Equity (PE) funding;M&A activity stable (1/2)

    F d P iMARCH

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    2828For updated information, please visit www.ibef.org GROWTH DRIVERS

    Source: Thompson One Banker, Aranca Research

    Notes: M&A - Mergers and Acquisitions

    Food Processing

    M&A activity was steady in 2011

    Target company Acquirer company Type of businessDeal value

    (USD million)

    United Spirits Ltd Relay BV Liquor 2,045

    GMR Industries Ltd EID Parry Sugar 114.8

    Jay Mahesh Sugar Industries NSL Sugars Ltd Sugar 51.99

    Eastern Condiments McCormick & Co Seasonings, sauces 35.0

    Krishidhan Seeds Summit Partners Agricultural seeds 30.0

    Bajaj Hindustan Sugar & Ind Bajaj Hindusthan Sugar, ethanol 14.1

    Associated Distilleries Globus Spirits Liquor

    14.0

    Candico India Keventer Agro Candy items 11.2

    M&Adeals

    Jan2010-Nov2012

    MARCH

    2013

    Rising Private Equity (PE) funding;M&A activity stable (2/2)

    F d P iMARCH

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    2929For updated information, please visit www.ibef.org

    Players like McCormick had identified India as a strategic market way back in the 1990s

    Global players like Hershey are now keen on entering the increasingly attractive Indian market

    Established players like Nestle and Coke are extending their global JVs to India

    GROWTH DRIVERS

    Foreign Players Indian Partner Type of business Stake ratio Year

    Dan Cake Phadnis Group Cake and biscuits 66:34 2011

    McCormick Kohinoor Foods Ltd Basmati and food products 85:15 2011

    McCormick Eastern Condiments Seasonings 26:74 2010

    Nestle, Coca Cola -- Beverage 50:50 2010

    Hershey Godrej Chocolates 51:49 2007

    McCormick AVT Spices 50:50 1994

    Source: Thompson ONE Banker, Aranca Research

    Note: JV - Joint Venture

    Food ProcessingMARCH

    2013

    Sector has been attracting foreign JVpartners for a long time

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    3030

    Contents

    Advantage India

    Market overview and trends

    Growth drivers

    Success stories: Operation Flood, Amul

    Opportunities

    Useful information

    For updated information, please visit www.ibef.org

    Food ProcessingMARCH

    2013

    F d P iMARCH

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    3131For updated information, please visit www.ibef.org SUCCESS STORIES: OPERATION FLOOD, AMUL

    Food Processing

    Operation Flood was initiated in 1970 by the National Dairy Development Board to achieve national self sufficiency

    in milk production by creating nationwide milk grids; under Operation Flood -

    Indiasmilk production rose to 127.3 million metric tonnes (mmt) in FY12 from 21.2 mmt in FY1969

    India retained its position as the worlds largest milk producer in 2011-12 with an annual production of 127.3

    million metric tonnes Dairy cooperatives offer employment opportunities to about 12 million farm families

    Source: National Dairy Development Board, GCMMF

    (www.amul.com), Aranca Research

    2013

    Operation Flood: India gains selfsufficiency in milk production (1/2)

    F d P iMARCH

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    3232For updated information, please visit www.ibef.org SUCCESS STORIES: OPERATION FLOOD, AMUL

    Source: GCMMF (www.amul.com), Aranca Research

    Food Processing

    Dairy cooperative

    societies (000)

    Members (million)

    Milk procurement

    (million kg/ day)

    Liquid milk marketing

    (million litres/ day)

    Milk drying capacity

    (million tonnes/ day) 261

    2.9

    2.6

    1.8

    13.3

    842

    10.0

    11.0

    9.3

    72.5

    507.5

    5.0

    5.8

    3.6

    34.5

    PHASE I

    (Jul-1970 to

    Mar-1981)

    PHASE II

    (Oct-1979 to

    Mar-1985)

    PHASE III

    (Jul-1985 to

    Mar-1996)

    2013

    Operation Flood: India gains selfsufficiency in milk production (2/2)

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    3333For updated information, please visit www.ibef.org SUCCESS STORIES: OPERATION FLOOD, AMUL

    Source: GCMMF (www.amul.com), Aranca Research

    Notes: CAGR - Compound Annual Growth Rate

    FY - Indian financial year (April - March)

    Food Processing

    Gujarat Cooperative Milk Marketing Federation

    (GCMMF) is the largest food products marketing

    organisation in India

    Set up in 1967, it is Indias largest exporter of dairy

    products and has been accorded trading housestatus

    0.5 0.6 0.6 0.6

    0.80.9

    1.1

    1.4

    1.7

    2.0

    2.4

    0.0

    0.5

    1.0

    1.5

    2.0

    2.5

    3.0

    FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12

    GCMMF (Amul) sales (USD billion)

    2013

    The Amul saga: a cooperativemovement leads the way (1/2)

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    3434For updated information, please visit www.ibef.org SUCCESS STORIES: OPERATION FLOOD, AMUL

    Food Processing

    Facts and Features

    Producer members (million) 3.18

    Village societies 16,117

    Milk handling capacity (million litres/day) 13.67

    Total milk collection (FY12, billion litres) 3.88

    Daily milk collection (FY12, million litres) 10.6

    Milk drying capacity (million tonnes/day) 647

    Notable Awards Authority

    Excellent performance in dairy product exports

    for 11 consecutive yearsAPEDA

    CIO International IT Excellence Award (2003)for positive business performance throughresourceful IT management and best practices

    IDGs CIO

    Magazine(USA)

    International Dairy Federation MarketingAward (2007) for Amulspro-biotic ice cream

    launch

    InternationalDairy

    Federation

    Source: GCMMF (www.amul.com), Aranca Research

    2013

    The Amul saga: a cooperativemovement leads the way (2/2)

    Main brand: Amul

    Products: milk (including flavoured), butter, margar ine, cheese, curd, desserts, infant food

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    3535

    Contents

    Advantage India

    Market overview and trends

    Growth drivers

    Success stories: Operation Flood, Amul

    Opportunities

    Useful information

    For updated information, please visit www.ibef.org

    Food ProcessingMARCH

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    3636For updated information, please visit www.ibef.org OPPORTUNITIES

    Notes: PPP - Public Private Partnership,

    AEZ - Agri Export Zones

    FDI - Foreign Direct Investment

    Opportunities

    Food Processing

    Untapped market with strong

    growth potential

    Fragmented market leads to

    lower processing levels andvalue addition

    The government plans to

    raise value addition to 35

    per cent by 2015 (from 20

    per cent in 2005)

    PPP modules ideal for the

    private sector

    Strong demand growth -

    household consumption set

    to double by 2020

    Potential global outsourcing

    hub

    Global supermarket majors

    are looking at India as amajor outsourcing hub

    India enjoys favourable

    supply-side fundamentals

    (abundant raw materials

    supply, cost advantages)

    The government has helped

    by investing in AEZs, mega

    food parks, easier credit

    Supply chain infrastructure and

    contract farming

    Both firms and the

    government are eager toboost efficiency and access

    to markets

    Investment potential of

    USD22 billion in food

    processing infrastructure;

    100 per cent FDI in this area

    Firms increasingly taking

    recourse to contract farming

    in order to secure supply

    2013

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    3737

    Contents

    Advantage India

    Market overview and trends

    Growth drivers

    Success stories: Operation Flood, Amul

    Opportunities

    Useful information

    For updated information, please visit www.ibef.org

    Food ProcessingMARCH

    2013

    Food ProcessingMARCH

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    3838For updated information, please visit www.ibef.org USEFUL INFORMATION

    Industry Associations

    Agricultural and Processed Food Products Export Development

    Authority APEDA)

    NCUI Building 3, Siri Inst itutional Area,

    August Kranti Marg, New Delhi - 110 016

    Phone: 91-11-26513204, 26514572, 26534186

    Fax: 91-1126526187

    E-mail: [email protected]

    Marine Products Export Development Authority MPEDA)

    MPEDA House, Panampilly Avenue

    PB No 4272, Cochin - 682 036

    Phone: 91-484 2311979/2311803

    Fax: 91-484-2313361

    e-mail: [email protected], [email protected]

    Food Processing 2013

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    3939For updated information, please visit www.ibef.org

    Glossary

    AEZ: Agri Exports Zones

    MFP: Mega Food Parks

    CAGR: Compound Annual Growth Rate

    FDI: Foreign Direct Investment

    MT: Million Tonnes

    IIP: Index of Industrial Production

    FY: Indian Financial Year (April to March)

    So FY12 implies April 2011 to March 2012

    GOI: Government of India

    INR: Indian Rupee

    PPP: It could denote two things (mentioned in the presentation accordingly) -

    Purchasing Power Parity (used in calculating per-capita GDP)

    Public Pr ivate Partnership (a type of joint venture between the public and private sectors) PE: Private Equity

    APEDA: Agriculture & Processed food products Export Development Authority

    GCMMF: Gujarat Cooperative Milk Marketing Federation

    USD: US Dollar

    Conversion rate used: USD1= INR48

    Wherever applicable, numbers have been rounded off to the nearest whole number

    USEFUL INFORMATION

    Food Processing 2013

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    Food Processing 2013

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